Senior Digital Marketing Specialist, FISPAN
CA$73-80k
ERP banking platform
Job no longer available
ERP banking platform
101-200 employees
Job no longer available
CA$73-80k
101-200 employees
Company mission
FISPAN's mission is to help banks easily connect with their corporate clients.
Role
Who you are
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 4-6 years of experience in a similar role
- B2B marketing experience is required
- Bachelor's degree in Marketing, Communications, Business, or related field
- Proven experience, 4-6 years in digital marketing, with a focus on B2B campaign management and digital advertising
- Strong knowledge and experience with Google Ads for B2B, social media campaigns targeting B2B audiences
- CRM knowledge, with experience in HubSpot considered a must
- Demonstrated success in developing and implementing lead generation strategies
- Excellent analytical skills with the ability to interpret data, draw conclusions, and make data-driven decisions
- Creative mindset with a passion for digital marketing and staying ahead of industry trends
- Strong communication and collaboration skills, with the ability to work effectively in a team environment
What the job involves
- As a Digital Marketing Specialist at FISPAN, you will be responsible for developing, implementing, and managing digital marketing campaigns across various digital platforms
- You will work closely with the marketing team to enhance brand awareness, drive lead generation, and optimize the customer journey
- Develop and implement B2B digital marketing strategies to achieve company objectives, including brand awareness, lead generation, and customer acquisition
- Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others, with a focus on B2B strategies
- Create engaging content for digital channels, including website, social media, email campaigns, and digital ads, tailored for B2B audiences, in collaboration with the Marketing Coordinator and Product Marketing team
- Create nurturing strategies for improving the conversion rate of leads in the pipeline, ensuring a seamless customer journey from lead acquisition to conversion, working closely with the Marketing Operations Manager for optimizing processes through automations
- Track and optimize SEO performance, adjusting keyword strategy as needed to improve search engine rankings and visibility
- Identify brand awareness opportunities, such as being featured in magazines and promoted on product review websites, and implement strategies to leverage these opportunities effectively
- Utilize CRM knowledge, preferably in HubSpot, to manage customer data, segment audiences, and execute targeted campaigns
- Develop and implement lead generation strategies to attract and convert B2B prospects into customers
- Monitor and report on digital marketing performance metrics, providing actionable insights and recommendations for improvement
- Collaborate with cross-functional teams, including design, marketing coordinator, and sales, to ensure alignment and consistency in messaging and branding
Our take
Small/medium-sized businesses (SMBs) have come under heightened operational pressure over recent years. It’s no help that this group has historically been radically underserved by legacy banks, but now the tide is turning: many banking institutions are doubling down on improving the quality and efficiency of their commercial banking solutions, and software company FISPAN is helping them get there.
FISPAN helps companies embed their commercial banking services into the existing ERP or accounting software used by their customers to run businesses. It’s a great way for banks to outsource the level of innovation required to keep up with commercial client demand - and, therefore, a great way of competing with the more agile neobanks, who are siphoning off legacy banking clients in substantial numbers.
FISPAN’s astute positioning has made its platform increasingly attractive for banks under pressure to keep up with the breakneck pace of change in fintech. It’s taking advantage of it too, with plans to expand to the lucrative European and Asian Pacific banking markets, and accelerated product development fuelled by 2025's Series B round of funding.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-31% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2025
$30m
SERIES B
Sep 2023
$2m
SERIES A
Total funding: $70m
Company benefits
- 4-Week Vacation
- Health & Wellness Coverage
- 100% Parental Leave Top-Up
- Downtown Vancouver Offices & Amenities including fitness centre
- Daily Coffee Runs & Weekly Team Lunches
- MacBook / Apple equipment
Company HQ
Coal Harbour, Vancouver, BC
Leadership
Clayton Weir
(Co-Founder)Previously worked as a Senior Analyst and then Head of Growth at BC Tech. Underwent a Teaching Team entrepreneurship with the University of British Columbia, and spent over 5 years on the board of car-sharing co-operative Modo.
Lisa Shields
(Founder & CEO)Held senior software engineering roles at MacDonald Dettwiler and Environmental Criminology Research Inc., before moving on to found and serve as CEO/Director of gig economy global payments company Hyperwallet. They are a committee member for FinPay Canada, and on the Board of Directors for Thinkific.
Valery Novikov
(Co-Founder & CTO)Held a number of senior software roles at Netcracker Technology, before moving on to found NV Trading. Alongside work at FISPAN, they work as an Instructor at UBC Sauder School of Business.
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