Integrated Campaigns Director, Consensus
$160-170k
Demo automation platform
Open for applications
Demo automation platform
201-500 employees
Open for applications
$160-170k
201-500 employees
Company mission
To lead the world into the new era of Demo Automation.
Role
Who you are
- If you’re curious, clever, and want to do work you’re proud to put your name on, you’ll fit right in
- 8+ years in B2B demand generation or integrated campaigns, with 3+ years leading campaign teams and owning a pipeline number
- Proven multi-channel range — you've built programs that work across paid, email, web, content, and events, and you know which lever to pull when
- Fluency with the modern stack — marketing automation (HubSpot preferred), CRM, intent and signal tools — and the judgment to know what actually moves the number
- Domain fit strongly preferred: experience marketing to pre-sales, revenue, or marketing leaders in GTM, sales tech, or revenue tech
- AI-forward — you use AI fluently to build (research, creative, copy, analysis, and operations) and raise the whole team's leverage doing it
- Evidence over assertion: you set targets, measure honestly, and can always answer "here"s how we"ll know."
- A strong writer with real creative instincts, and the taste to tell the difference between bold and noisy
- Comfortable in ambiguity and speed — you can set direction, sequence the work, and hold a plan against louder voices
- A strong partner and collaborator who's trusted cross-functionally — and who likes to have fun (a good sense of humor is a must)
What the job involves
- Our marketing team brings together sharp strategists, creative thinkers, and strong storytellers who care deeply about the work we put into the world
- We’re thoughtful about our craft, serious about making an impact, and always looking for a smarter way to solve a problem
- We work hard, challenge each other, and have fun along the way
- Consensus is entering its most important chapter: moving beyond demo automation to redefine our category. We have the story. We need someone to put it in market at scale
- We're looking for a Director of Integrated Campaigns to own the campaign engine, from the always-on programs to the big, themed campaigns that turn our category narrative into demand across every channel. Reporting to the VP of Growth, you'll own the plan, the calendar, the channel mix, the budget behind it, and the number it produces
- This is a builder's role. Today campaigns are run channel by channel; you'll run them as integrated programs with a clear thesis, a defined audience, and a measurement model agreed before anything launches. You'll work in signal and account engagement rather than lead counts, and you'll be the person who can say what's working, what isn't, and what we're doing about it
- Own the integrated campaign strategy and calendar: a small number of well-resourced, themed campaigns tied to the category narrative and the product roadmap, executed across email, paid, web, content, social, and partner channels
- Build campaigns against buyer signal, not lead volume. Design programs around account engagement, product experience data, and intent — and lead the shift away from an MQL-first model
- Own channel mix and budget allocation across paid search and social, answer-engine and AI-search channels, syndication, newsletters, and sponsorships, with a defensible read on efficiency by channel
- Run the always-on engine, including awareness and consideration nurtures and persona-based journeys for the pre-sales, revenue, and marketing leaders we sell to
- Put our own product at the center of our campaigns. Every program should give a buyer a real product experience, not a form and a follow-up
- Partner across Marketing so there is one plan: Product Marketing on launches, Brand and Content on assets and narrative, Field Marketing on regional and event programs, ABM on target accounts, Lifecycle on the installed base
- Instrument everything. Define what a campaign is accountable for before it goes live, read it honestly afterward, and retire what doesn't work quickly
- Test deliberately — new channels, formats, and AI-search visibility — with real hypotheses and a bar for what graduates to always-on
- Work with Sales and SDR leadership so every campaign lands with a next step a rep can act on the same day
- Manage agency and vendor relationships, and hold them to the same bar
- Lead, coach, and develop the campaigns team
- What You'll Be Measured On
- Pipeline sourced and influenced by campaign programs, against a target you help set
- Qualified account creation and hand-raisers — engaged accounts and buying groups, not raw lead counts
- Efficiency by channel — cost per opportunity, blended CAC, and payback on the spend you allocate
- Campaign contribution to launches and expansion, in partnership with Product Marketing and Lifecycle
- Speed and throughput — concept to in-market, and the share of the calendar that ships on time
Our take
Today, many enterprise software companies are turning their focus to doing more with less, which has paved the way for intelligent demo automation to become a necessity to drive growth and efficiency within organizations.
Consensus offers an intelligent demo automation platform that is designed to help sales and technical teams create personalized product demos at a quicker rate in order to reallocate their time more wisely. The platform utilizes AI and machine learning algorithms in order to automate these processes to provide tailored individual demos to each customer's specific needs.
Through its innovative solutions, Consensus has achieved remarkable growth, having witnessed a 30% increase in revenue in 2024, and was named by G2 as one of the top Sales platforms of 2026. The company has a large roster of clients, too, with big names like Autodesk, Atlassian, and Dell trusting it. And it's in a great position going forward, having recently ranked #1 in G2 Presales Software as a Great Place to Work in 2025.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
33% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2023
$110m
GROWTH EQUITY VC
Jan 2022
$15m
SERIES B
Total funding: $133.7m
Company benefits
- Generous employer contribution towards multiple health, dental, and vision plans
- 401(k) with company matching contributions
- Flexible/Remote work environment
- Company provided best-in-class WFH setup
- Professional Development program
- Birthdays off
- HSA/FSA programs available to maximize your tax savings
- Guaranteed Stock Options
- Paid parental leave to prioritize your family
- Unlimited PTO
- 2 days off each year to volunteer at a Charity of your choice
Company HQ
Sandy Springs, GA
Leadership
Doug Johnson
(CEO)Doug joined Consensus in 2023 as CEO. Prior to that, they were the CRO and President at G5.
Share this job
View 5 more jobs at Consensus