Email Marketing Specialist, Later
$85-95k
Influencer marketing and social media management
Be an early applicant
Influencer marketing and social media management
1001+ employees
Be an early applicant
$85-95k
1001+ employees
Company mission
To help the world's top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
Role
Who you are
- Experience: 3+ years in email marketing with demonstrated success managing campaigns and automations
- Technical skills: Proficiency in HubSpot and email marketing tools; experience with outreach tools like Reply.io or Outreach
- Results-oriented: Track record of improving email performance metrics (open rates, click-through rates, conversions)
- Analytical mindset: Strong ability to evaluate campaign performance and optimize strategy
- Nice to have: Experience in creator recruitment or influencer marketing, familiarity with influencer platforms, and knowledge of the creator economy
- We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age
What the job involves
- The Email Marketing Specialist will drive meaningful engagement and growth within Later’s creator ecosystem through targeted email campaigns and strategic creator outreach. This role is pivotal in recruiting high-quality creators, promoting brand partnership opportunities, and curating compelling newsletter content that strengthens our creator community. Your work will directly expand Later’s creator network, improve creator engagement, and accelerate growth for our creator-focused products. This role reports to the Email Marketing Manager
- Strategy:
- Collaborate with marketing, sales, and creator success teams to align email campaigns and creator outreach with overall business objectives
- Define and refine email strategies to maximize engagement, conversion, and creator acquisition
- Analyze performance metrics to optimize campaign strategy and inform future initiatives
- Technical/ Execution:
- Oversee the creation, scheduling, and distribution of newsletters featuring thought leadership, educational content, and partner brand promotions
- Execute systematic email outreach campaigns to recruit new creators across Instagram, TikTok, Facebook, YouTube, and other platforms
- Source high-quality creators using databases, manual research, and AI-assisted tools, ensuring alignment with Later’s quality standards
- Craft engaging email content, including subject lines and messaging, tailored to different creator niches and tested for performance
- Track, analyze, and report on email and outreach campaign performance, iterating to continuously improve results
- Team / Collaboration:
- Work cross-functionally with marketing, content, creator success, and sales teams to ensure coordinated campaigns and outreach initiatives
- Provide actionable feedback in weekly team syncs on campaign results, creator performance, and strategic next steps
- Serve as a connector across teams, sharing insights and contributing to the continuous improvement of email and outreach practices
- Leadership:
- Act as a proactive leader within the marketing team, owning performance analysis, project prioritization, and next-step planning
- Demonstrate Later’s core values daily through transparency, accountability, and collaborative problem-solving
- Take initiative to influence positive outcomes for the creator line of business
- Research/Best Practices:
- Stay current on trends in email marketing, automation, and influencer sourcing
- Monitor competitor strategies and emerging best practices to identify opportunities for improvement
- Recommend innovations and optimizations to enhance the performance of all email campaigns and outreach efforts
- Increased creator acquisition through targeted outreach campaigns
- Higher engagement rates on newsletters and email campaigns (open rates, click-through rates, conversions)
- Streamlined content workflows and efficient collaboration with cross-functional teams
- Measurable impact on growth metrics for Later’s creator business line
- Continuous improvement in email strategy and creator recruitment processes informed by data-driven insights
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
Now, the company is entering an exciting new chapter with updates designed to help marketers and creators stay ahead of what's next in social. The platform now offers enhanced analytics, improved collaboration tools, expanded support for platforms like Threads and Snapchat, and smarter insights through innovations such as Future Trends. These developments show Later's commitment to making social media management more intuitive, data-driven, and impactful so brands and creators can build stronger connections and lead the next era in social storytelling.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Learning & development opportunities
- Market competitive compensation
- Hybrid work environment
- Flexible paid time off
- Competitive healthcare benefits
Company HQ
Government Center, Boston, MA
Leadership
Scott Sutton
(CEO)Scott joined lAter in 2023 as COO, becoming CEO in 2024. Previously, he spent 4 years at ZoomInfo, joining as VP of Revenue Operations before becoming Senior VP of Operations and then CBO.
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