Performance Content Lead, Fyxer.AI
4-5 days a week in office
AI executive assistant
Posted today
AI executive assistant
21-100 employees
Posted today
4-5 days a week in office
21-100 employees
Company mission
To offer executives a holistic service rather than a single employee and EA’s flexible and remote working.
Role
Who you are
- If you’re as energised by a Looker dashboard as you are by a creative sprint, this is your role
- This role is highly entrepreneurial and fast-moving; ideal for someone ready to take the next step up from Senior Creative Strategist
- You think in experiments, not campaigns
- You can explain why an ad worked without saying “the algorithm liked it”
- You’ve led creative testing inside a performance engine before
- You love velocity — fast briefs, fast learnings, fast comms
- You believe AI tools unlock scale, not replace taste
- You can sit in a creative brainstorm and a performance review and add feel at home in both
- 5–7 years’ experience in performance or content marketing, ideally from a high-growth consumer tech or D2C environment
- Proven exp managing complex content strategy, including £800k-1M+/ week in ad spend & localisation strategies across multiple geos and deep understanding of the creative nuances across paid social platforms (Meta, YouTube, TikTok, LinkedIn, etc.)
- Strong analytical mindset; able to interpret data, identify creative insights, and translate them into actionable next steps. Strong skills in utilising data tools like Looker
- Demonstrable success in translating analysis and insights to brief creative teams to bring ideas to life and drive acquisition of high quality customers
- Entrepreneurial and highly driven — thrives in fast-paced, ambiguous environments with high ownership
- Hands-on with creative analysis tools and comfortable using AI to enhance ideation, testing, and optimisation
- Ready to step up from Creative Strategist into full ownership of the performance content function
- Bring fresh, diverse perspectives to a high-performing team to further drive innovation and raise the bar
- This requires focus and discipline. So we’ll do everything we can to remove distraction, support your wellbeing, and reward your impact
- If you’re excited to build a world class performance content function inside a fast-scaling AI startup, we’d love to hear from you
What the job involves
- An AI Email & Meeting Assistant that eliminates the admin burden for professionals in client-facing roles
- Think sales, consultants, recruiters, people spend hours on emails, scheduling, and follow-ups
- Fyxer AIl streamlines these tasks by understanding your inbox priorities, drafting replies in your own voice, and taking crisp meeting notes
- Reports to: Brand Director
- The Performance Content Lead is the bridge between performance and creative; owning the full loop from insight → ideation → execution → scale
- You’ll mine audience, platform, and user data to uncover the emotional and behavioural triggers that drive conversion of quality customers, then turn those into world-class creative briefs
- You’ll lead the end-to-end performance content engine across paid social and influencer creative
- Own the paid creative strategy: Define what we make -> translate audience and performance insights into actionable creative direction
- Obsess over the customer: Develop a deep understanding of buyer psychology, triggers, and drivers across our ICPs. Translate those insights into high-impact creative briefs and messaging frameworks
- Drive measurable growth: Deliver content that reduces CPA, improves CTR, and increases conversion rates across key channels
- Lead the creative test–learn–scale cycle: Run ongoing creative sprints, and post-campaign analyses to continuously optimise performance output
- Partner with Engine: Work closely with the performance marketing team to ensure creative outputs are aligned to their media buying priorities, creative execution frameworks, and spend optimisation
- Innovate through new formats: Identify and experiment with emerging content types, influencer collaborations, and paid social trends that can unlock step-change results
- Own influencer content: Led agencies to source, brief, and scale creator- led campaigns that drive efficient acquisition
- Integrate data and storytelling: Balance quantitative insight with creative intuition — ensuring all campaigns are grounded in insight but executed with impact
- Champion a growth mindset: Build a culture of curiosity, experimentation, and continuous improvement within the creative and marketing teams
- What this role is NOT:
- A media buying role (Engine owns the media accounts and channel acquisition strategy)
- A brand-only creative role (everything here is tied to measurable performance)
- A passive optimisation role (you will own content strategies)
- A junior executor role (you will lead — not wait for briefs)
Salary benchmarks
Our take
Fyxer AI delivers AI executive assistants that can organize inboxes, draft emails in the tone-of-voice of each user, and write "better-than-human" meeting notes. Plugging directly into Gmail, Outlook, Slack, Teams, Google Meet and Zoom, its service is simple to use without the need to grasp additional software.
As more and more professionals turn to AI to save them time in their everyday tasks, Fyxer AI's secure and streamlined service is sure to gain more attention. Things certainly look to be going well, as in 2024 the company raised $500K in just three weeks from existing customers and their networks - a sure-fire sign of the value users see in its offering.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Sep 2025
$30m
SERIES B
Mar 2025
$10m
SERIES A
Total funding: $40.5m
Company HQ
Alamo Square, San Francisco, CA
Leadership
Archie Hollingsworth
(Co-Founder & CRO)Founding Member of Pavilion. Co-founded FYXER, an Executive Assistant Agency, in 2016, and is now using that knowledge at Fyxer AI.
Matthew Ffrench
(Co-Founder & CTO)Previoulsy co-founded and was CTO at Mercado. Was also Product Manager at Zopa.
Richard Hollingsworth
(Co-Founder & CEO)Founding Member of AI Circle. Co-founded FYXER with Archie, and was a Quant Trader at Bull Moose Derivatives.
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