Director of Demand Generation, Xage Security
Equity available
Zero trust cybersecurity
Job no longer available
Zero trust cybersecurity
101-200 employees
Job no longer available
Equity available
101-200 employees
Company mission
To protect critical infrastructure - energy, utilities, defense, manufacturing, logistics & supply chain, and many more.
Role
Who you are
- 10+ years of demand generation experience in marketing cybersecurity and/or IT software solutions
- 3+ years of experience in ABM program execution, good depth in ABM tools and strategies
- Experience targeting cybersecurity and IT buyers at C-level and mid-management level to drive meetings is a must
- Digital marketing experience and technical depth in email, social media (LinkedIn, Twitter), display, and search
- Experience with marketing operations and CRM tools - HubSpot experience is a plus
- Good analytical and reporting skill sets for measuring and educating on demand generation metrics
- Startup experience and strong desire to operate and overachieve is a must
- Bachelor’s degree from an accredited college or university
What the job involves
- This role is for a highly motivated individual who wants to drive demand generation and accelerate funnel growth at category-creating mid-stage startup
- You will own the demand generation priorities and budget to invest across digital channels, events, and webinars
- You should have a strong grasp of current marketing tools, analytics, and Account Based Marketing (ABM) strategies and be able to execute marketing campaigns from concept to execution to optimization
- The demand generation leader will collaborate with sales, marketing, and product teams to develop ABM strategies as well as own end-to-end execution of programs targeting critical infrastructure industries such as energy, manufacturing, defense, utilities, and logistics
- You will be a strategic member of the marketing team to impact the overall strategy and priorities as well as a key partner to the sales team to help accelerate growth in different industries and geographies
- High energy self-starter with a can-do attitude, and ability to work in a hyper-growth environment, while setting strategy and getting into the specifics to get the job done
- Own the budget, overall priorities, and funnel metrics for demand generation Execute programmatic campaigns aligned to ABM strategies across the buyer journey using a combination of digital and in-person channels
- Implement strategies to target multiple different personas with the goal of meeting set for mid-level and C-level executives
- Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for target personas in the critical infrastructure industries
- Collaborate across the marketing, product, sales and engineering teams on campaign concepts, content requirements, and creative development to ensure effectiveness for ABM programs
- Manage relationships with vendors and agencies to scale, operationalize, and optimize all demand generation programs
- Track the marketing funnel performance and report progress to sales team and executive leadership
Our take
Over 1,000 major global organisations, including Microsoft, Dell, and the U.S. Air and Space forces, use Xage Security products and automation solutions to protect the industrial internet of things (IIOT). The company's keystone solution is the Xage Security Fabric, a blockchain-based management and security network for the IIoT.
This approach allows for zero-trust, fine-grained control over every element in a system. This includes secure access, as well as the establishment and enforcement of asset security rules. Overall, Xage's offering simplifies traditional current systems, that run on a cocktail of tools, and drastically reduces the impact of any cybersecurity breaches.
This is especially valuable for Xage’s target market, where the infrastructure tends to be fairly old and therefore inflexible. The company has grown fast over the last few years, raising funding along the way to support expanded R&D and go-to-market efforts.
Steph
Company Specialist at Welcome to the Jungle
Insights
46% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2023
$20m
SERIES B
May 2022
$6m
SERIES B
Total funding: $72m
Company benefits
- Full health, dental, vision insurance
- We will process visa transfers and immigration
- Work with founders and executives closely and participate in all aspects of company building
- Early stage opportunity in a massive sized market with proven traction and growing rapidly
Company HQ
Evergreen Park, Palo Alto, CA
Leadership
Roman Arutyunov
(Co-Founder & SVP of Product)Spent a decade at Tropos Networks, ultimately serving as VP of Product Development. Subsequently held VP roles at Both ABB and Mimosa Networks.
Susanto Irwan
(Co-Founder, President & CTO)Spent over a decade as Senior Director of Engineering and Product Architect at Arxan Technologies, then moved into a Senior Director of Engineering role at Shape Security.
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