Senior Product Marketing Manager, Mixpanel
$187-229k
+ Variable compensation in the form of either a company bonus or commissions + Equity
Digital product analytics
Open for applications
Digital product analytics
201-500 employees
Open for applications
$187-229k
+ Variable compensation in the form of either a company bonus or commissions + Equity
201-500 employees
Company mission
To help companies make better-informed, faster business decisions and produce better products through data analysis.
Role
Who you are
- We are looking for a strategic and customer-focused Senior Product Marketing Manager who excels in research, messaging, and launching features
- Bachelor's degree; MBA or relevant graduate degree is a plus
- Minimum of 4 years of experience in product marketing, preferably in B2B SaaS or related fields
- Proven track record of successfully taking features or products to market, with experience in developing messaging and positioning that resonates with customers
- Strong research and analytical skills, with the ability to translate customer insights and market data into actionable marketing strategies
- Excellent communication and storytelling skills, with a talent for crafting compelling narratives that connect with diverse audiences
- Demonstrated ability to collaborate across functions, influence product direction, and align stakeholders around a cohesive go-to-market plan
- Creative problem-solver with a customer-centric mindset and a passion for driving business impact
What the job involves
- Mixpanel's product marketing team plays a critical role in bringing new features to market, shaping compelling messaging, and ensuring our products resonate with target audiences
- This person will collaborate closely with product, sales, and marketing teams to ensure successful go-to-market strategies for new features and enhancements
- This individual will be responsible for developing messaging that clearly communicates the value and benefits of our products, conducting market research to inform product positioning, and working cross-functionally to align on strategies
- They will bring the voice of the customer into the product development process and drive the launch of new features, ensuring that they meet the needs of our market and resonate with prospective customers
- Own go-to-market strategies for new features and product enhancements, collaborating with product management and sales to ensure launches are successful and aligned with business goals
- Craft positioning and messaging that clearly articulates the value and differentiation of Mixpanel’s features, grounded in customer insights and competitive research
- Lead market and customer research to identify customer pain points, market trends, and opportunities, using these insights to shape product direction and messaging
- Collaborate closely with product teams to provide input on the product roadmap, ensuring that product decisions are informed by market needs and customer feedback
- Drive sales enablement by developing compelling collateral and training materials that help sales teams effectively position new features and win deals
- Work with demand generation, content, and field marketing to create integrated campaigns that build awareness and drive adoption of new features, ensuring consistent messaging across all touchpoints
- Monitor the performance of new feature launches, analyzing data to evaluate their success and making adjustments to the messaging or strategy as needed
- Foster a customer-first mindset, ensuring that all messaging and marketing efforts reflect the needs and preferences of our target audiences
- Stay ahead of industry trends and competitor moves to ensure Mixpanel remains differentiated and innovative
Our take
Understanding customer behaviour is a vital part of any business. Mixpanel allows companies to answer detailed questions about their customer's behaviour over web and mobile applications. Google has struggled to modernize its somewhat clunky analytics platform in recent years, allowing Mixpanel to become an industry leader in the space.
Technology VC firm Sequoia Capital has backed the company, demonstrating its significant growth potential. Mixpanel CEO Max Levchin was also a previous co-founder of Paypal, which may have helped the company facilitate a tie-up with Paypal-owned Venmo early on. Mixpanel now serves thousands of companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade.
The company serves 7,700+ customers across its seven global offices. In line with its global expansion efforts, the company has aimed to enhance localized data, helping its clients tailor their offerings to customers in the right way and at precisely the right time. Mixpanel has also focused on expanding its integrations, being available on more platforms such as Google Cloud Marketplace.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2021
$200m
SERIES C
Dec 2014
$65m
SERIES B
Total funding: $277.2m
Company benefits
- Competitive compensation
- Company stock options
- Sabbatical policy
- Paid time off
- Giving back
- Parental leave
- Mental health
- 401(k) match
- Wellness benefits
- Employee choice first
- Growth dollars
- Professional growth hours
Company values
- Be open - When knowledge becomes open, we can come together as a team to collaborate around a shared purpose
- Lead change - Everyone at Mixpanel has the capacity to make an impact on the business
- Customer focus - Our customers’ success is our success
- Results-oriented - Driving results in a measurable way ensures we stay focused on the highest impact initiatives
- One team - We can’t win without each other
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Amir Movafaghi
(CEO, not Founder )They started their career at Marriott International before spending 5 years at PwC, and a further 5 years at Twitter. They worked as CFO of Spiceworks from 2015-2017, before joining Mixpanel as COO, and was promoted to CEO the following year.
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