Head of Brand, iwoca

• You are an experienced Head of brand and have a great feel for copy and a good eye for detail
• You’re a fantastic communicator internally and externally
• You have developed and executed brand strategies before
• You are organised. You’re able to project manage different areas of the business to talk to our customers in the right way across copy and design
• You’re comfortable enough with numbers so that you can translate the intangible that is brand into something that’s measurable and that we can derive insights from
• You have the hustle and boldness to identify clever ways to make an impact rather than just throwing money at a problem

Desirable

• We’re looking for a Head of Brand to power our next stage of growth
• As Head of Brand you’ll be responsible for:
• Owning and managing our brand
• Develop and execute a comprehensive brand strategy aligned with company goals, market trends, and target audience needs
• Re-define our target audience and help us expand our positioning from just micro SMEs to larger SMEs
• Set and create the tools and processes to measure brand KPIs related to awareness, recognition, consideration and perception
• Become the voice of the customer and lead market research efforts to identify brand perception, competitive positioning, and customer insights
• Brand management
• Provide centralised oversight to our brand and manage the consistent implementation of iwoca’s brand and copy across all touchpoints with the customer
• Content creation and campaigns
• Manage the creation of brand assets (e.g. customer stories) that can be used in marketing and sales campaigns
• Work closely with channel owners to brief and create marketing materials that are aligned with the brand identity and adapted to the channel itself
• Identify opportunities for improving our brand KPIs, e.g. through ATL campaigns where this make sense or through existing channels
• Address brand challenges such as low awareness and incorrect perception
• You’ll report to our CMO and sit within our Direct Acquisition team which includes our Marketing, Sales and Acquitech teams
• You’ll be responsible for our brand team within that setup
• The Marketing team is responsible for advertising our products to small businesses
• In the Sales team, Business Development Executives (BDEs) are responsible for calling and emailing small businesses thought likely to respond to a Sales outreach
• Acquitech powers both teams with technical and data science solutions like database management, prediction models, attribution systems and reporting

• Our interview evaluation approach is objective and measured
• We look for evidence of core technical skills and experience
• We assess critical thinking and problem-solving abilities
• And, we evaluate reasoning and communication
• We collate interview performance data and aim to match the candidate to the right team, by aligning their strengths, motivations, learning goals and career aspirations
• Intro Call: Assessing iwoca’s match for the candidate
• A telephone interview with a tech talent partner to talk about iwoca, the hiring team, the role, working philosophy, career progression prospects and the candidate’s motivations
• Technical Tasks: Objectively measuring the candidate’s technical competency
• Carefully designed take-home tasks, designed to reflect the types of real-world projects you would tackle at iwoca
• We give each candidate a randomised codename to reduce subconscious bias, and this means the reviewers mark the task attempts solely on the merits of the work example
• Technical Interviews: Evaluating the candidate’s technical and reasoning skills
• The interviewers actively assess the candidate's technical knowledge, their critical-thinking abilities and their reasoning skills
• The candidate will be encouraged to ask questions, and will typically have 10-15 minutes to ask questions in this stage
• Decision-Making and Influence Interviews: Evaluating the candidate’s project experience and team fit
• The interviewers and candidate will discuss their technical project experience, commercial acumen and/or academic background
• We are interested in learning about the candidates process for decision-making, and how they have & will influence projects
• The interviewers will also be interested in learning the candidate's motivations, and the things they are seeking from their next role
• The candidate will be encouraged to ask questions, and will typically have 10-15 minutes to ask questions in this stage
• Optional stages: Meeting the team and/or office visit
• We are happy to set up extra calls, video meetings, or office visits to meet more people, and/or to talk through any unanswered questions
• As much as iwoca is interviewing the candidate, it’s the candidates responsibility to interview iwoca; and we’re delighted to provide extra info to help the candidate make an informed career decision