Director of Marketing, Scratchpay
$185-200k
OTE
$155-165k
BASE
+ Equity retention policy
Healthcare financing provider
Job no longer available
Healthcare financing provider
21-100 employees
Job no longer available
$185-200k
OTE
$155-165k
BASE
+ Equity retention policy
21-100 employees
Company mission
Scratchpay's mission is to help more patients and pets get access to the care they need to live happy lives.
Role
Who you are
- 8–10+ years of progressive experience in high-growth, data-driven marketing, demand generation, or growth roles, ideally in B2B or B2B2C environments
- Proven people leadership experience, including managing senior individual contributors
- Demonstrated success owning pipeline, revenue targets, and marketing ROI
- Deep experience with CRM and marketing automation platforms
- Strong analytical orientation, with hands-on experience in attribution, testing, and performance analytics (e.g., Sigma, Tableau, GA)
- Experience partnering cross-functionally with Sales, Product, Finance, and external agencies
- Background in FinTech, HealthTech, Animal Health, or regulated industries preferred
What the job involves
- Scratch is seeking a Director of Marketing to lead and scale our campaign execution, CRM-driven lifecycle marketing, B2B lead generation, and brand performance
- Working in partnership with internal partners, this role is accountable for marketing-sourced partner pipeline and borrower engagement across channels
- This is a hands-on leadership role requiring deep fluency in data-driven marketing, experimentation, attribution, and cross-functional alignment with Sales, Product, and Finance
- The Director of Marketing will own outcomes and as we build on Scratch’s strong growth track record with continuous improvement to efficiency, conversion rates, and ROI of our commercial investments
- Marketing Strategy & Performance Ownership:
- Provide strategic oversight of brand positioning, messaging, and go-to-market execution across core verticals
- Own end-to-end marketing performance, including demand generation, lifecycle campaigns with clear accountability to pipeline contribution and revenue outcomes
- Define and manage quantitative success measures and KRs across the funnel (e.g., MQL→Demo conversion, CAC, LTV, cost per lead) as well as attribution frameworks and the strategic resource allocation associated
- Translate company growth goals into quarterly and annual marketing plans, with clear forecasts and performance targets
- Oversee B2B Lead Generation strategy across inbound and outbound channels, including content, paid media, lifecycle email, events, and partnerships
- Ensure tight alignment between lead generation, scoring, nurturing, and sales pipeline workflows, improving speed-to-lead and close rates
- Drive continuous experimentation across segmentation, messaging, channel mix, and cadence using A/B testing and cohort analysis
- Partner with Commercial Excellence (RevOps) to scale CRM-driven campaigns across B2B and B2C audiences, ensuring data readiness, personalization, and compliance
- People Leadership & Team Development:
- Lead, mentor, and develop a high-performing and high-potential team responsible for Campaign Marketing, CRM/Lifecycle, and Lead Generation
- Collaborate with the team to establish quarterly KRs within our OKR framework with an eye towards professional development aligned to business outcomes
- Set clear goals, briefs, success metrics, and accountability frameworks for external agency partners
- Support the team within Scratch’s culture of Owning Outcomes, Getting it Right over Being Right and Driving Innovation with an Eye towards Efficiency
Application process
- Submit your resume
- Answer the custom questions provided
- Feel free to add any additional information or documents you believe are relevant to your application
Our take
Access to healthcare for both humans and pets can often be unaffordable, but the nature of the situation means people are forced to find a way to pay. This often involves unfair lending rates or hidden fees within payment plans, a tactic that unfairly preys on those least able to afford it.
Scratchpay provides healthcare financing solutions for both human and pet healthcare, allowing customers to apply for payment plans across various time periods. The company provides its "Take 5" plan of five bi-weekly payments at zero percent interest, a plan which doesn't include hidden fees and is not subject to prepayment penalties or deferred interest.
The company has raised considerable funding which will be invested in developing new technology to help medical providers better connect with their clients and manage the end-to-end patient experience. Scratch is processing over $1 billion in payments annually, and is planning for further expansion as the popularity of buy now, pay later services continues to grow in the health care sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2022
$35m
SERIES C
Sep 2020
$0.8m
EARLY VC
Total funding: $58.9m
Company benefits
- 401(k)
Company HQ
Eagle Rock, Los Angeles, CA
Leadership
John Keatley
(Co-Founder & CEO)Experience as Director of Financial Planning & Analysis, Vice President of Finance, and CFO of Green Dot Corporation from 2004 to 2013. CFO of Klarna from 2013 to 2015.
Caleb Morse
(Co-Founder & President)Senior Analyst of FP&A & Revenue and Senior Director of Banking Operations for Green Dot Corporation from 2007 to 2012. Experience as CFO and Head of Growth for Meridith Baer Home.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 2 more jobs at Scratchpay