Marketing Specialist, Weee!
Indian Market
$68.6-75k
+Equity + Bonus
5 days a week in office (Fremont, CA)
Online grocery delivery platform
Be an early applicant
Online grocery delivery platform
501-1000 employees
Be an early applicant
$68.6-75k
+Equity + Bonus
5 days a week in office (Fremont, CA)
501-1000 employees
Company mission
To make Asian & Hispanic groceries exciting and affordable!
Role
Who you are
- Deep understanding of the Indian community, including their food trends and culture
- Bachelor's degree in Marketing, Communications, or a related field
- 2+ years of experience in social media marketing and content creation
- Proven experience in developing and executing successful social media campaigns
- Strong understanding of social media platforms and their algorithms
- Excellent written and verbal communication skills in English and Hindi
- Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator)
- Experience with social media analytics and reporting tools
- Strong analytical and problem-solving skills
- Ability to work independently and as part of a team
- Passion for social media and a strong understanding of digital marketing trends
- This role will require to be onsite Mon-Fri in Fremont, CA
What the job involves
- We are seeking a passionate and creative Marketing Specialist to join our growing team
- This role will play a key role in developing and executing engaging social media campaigns, designing compelling creatives for various advertising platforms, and building strong online communities around our brand
- The ideal candidate is a highly motivated individual with a strong understanding of social media trends, content marketing best practices, and graphic design principles
- Curate and execute social media content and campaigns across all major platforms (Facebook, Instagram etc.), ensuring alignment with the overall marketing strategy
- Create engaging multimedia content, including text, images, videos, and stories to drive engagement on social media
- Track and analyze social media performance metrics to optimize areas for improvement
- Design compelling visuals (videos, statics and graphics) for social media posts, ads, and other marketing materials using design tools such as Adobe Photoshop, Illustrator, and Premiere Pro
- Collaborate with designers and external agencies to produce high-quality creative assets
- Build and nurture online communities around the brand through social media engagement, online forums, and partnership with influencers and brand advocates
- Assist in developing content for the Indian store-front to highlight promotions, new products, exciting collections, etc
Our take
It's often hard to find foreign or imported food ingredients in the United States. Weee is an online delivery platform aiming to address this by offering groceries and products for Asian Americans and underserved communities across North America. CEO Larry Lui founded the company after having difficulty finding Chinese ingredients in local stores when he moved to the U.S.
Since its launch in 2015, Weee caters to approximately 300,000 households in the U.S and fulfils thousands of orders a day. Originally targeting Asian consumers, the company now brands itself as an “ethnic e-grocer” in a move to attract the United States' 60 million Hispanic consumers as well. This diversification is in response to growing competition in the Asian grocery space from the likes of e-grocers Chowbus and Umamicart and retail chains H Mart and 99 Ranch Market.
The ethnic grocery market is expected to reach more than $460 billion by 2030. Weee plan to grow into this market by launching its service in over 30 additional North American cities over the next three years, expanding into the Canadian market as well. Further, 2022 funding will be used to tap into new cultural cuisines and scale development in AI and warehouse automation.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-1% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2022
$425m
SERIES E
Mar 2021
$315m
SERIES D
Total funding: $835.1m
Company benefits
- Company stock options
- Work from home opportunities
- Comprehensive health insurance package, including medical, dental, and vision
- 401k
- Annual bonus plan
- Vacation and holiday time off
- Monthly mobile stipend
- Monthly Weee! Points credit
- Valuable opportunity to grow into your dream role by contributing to a venture-backed startup in a high-growth stage
- Thoughtful, talented, and supportive coworkers and leadership team
Company values
- We're merchandise-driven
- Unparalleled customer experience is our lifeblood
- We celebrate culture and the power of community
- We're humble, scrappy, and intentional
Company HQ
Baylands, Fremont, CA
Articles
Leadership
Larry Liu
(CEO)Larry started his career as an Intel Product Development Engineer, before working as an Investment Intern and as a Teaching Assistant at the University of California. He spent 3 years at Brocade, another 3 at Amtel, and founded Happitail in 2012, prior to starting Weee! in January 2015.
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