Go-to-Market Lead, Miro
Miro Engage
More information about location
Visual workspace for innovation
Open for applications
Visual workspace for innovation
1001+ employees
Open for applications
More information about location
1001+ employees
Company mission
To empower teams to create the next big thing, powered by AI at every step of the way.
Role
Who you are
- 5–8+ years in B2B SaaS GTM, sales, or business development (must have active selling experience)
- Entrepreneurial DNA: 0→1 builder, comfortable in ambiguity, hands-on and fast
- Strong product understanding and the ability to translate customer problems into crisp GTM asks
- Proven cross-functional leadership (PMM, Product, Sales, Growth, RevOps) without direct authority
- Bonus: Ex-founder, workshops/facilitation familiarity, or selling to professional services buyers
What the job involves
- Own and drive the end-to-end GTM strategy and execution for Miro Workshops. You will sell directly, coordinate cross-functional delivery, and turn momentum into revenue. ARR is the north star
- Sell & prove the motion: Run discovery, demos, pilots, and closes with lighthouse accounts; co-sell with AEs/NPIs; create early reference wins
- Own GTM plan & execution: Build the launch and growth plan (targets, plays, assets, enablement), run weekly cadences, and unblock cross-functional delivery
- Partner with Product: Feed crisp market signals, prioritize GTM-critical gaps, and align roadmap sequencing with revenue impact
- Collaborate with Product Marketing: Refine positioning, messaging, and market education (ownership sits with PMM); ensure consistent pitch and proof points
- Sales enablement: Ship the demo storyline, objection handling, competitive angles, proof kits, and customer stories; train NPIs/AEs/CSMs
- Pipeline engine: Stand up repeatable campaigns and partner motions; instrument lead → win funnel; run win/loss and VOC loops
- Metrics & ops: Build dashboards, forecast ARR, and drive weekly "plan vs. actual" with clear corrective actions
- You'll be working in an entrepreneurial pod within a larger company focused on AI and enterprise products
- High autonomy and executive support, but you'll need to advocate for attention and resources. Perfect for someone who thrives on building without a paved road
- IC role (no direct reports) but leads a cross-functional tiger team to deliver outcomes
- What Success Looks Like (12 Months)
- Material ARR from Workshops with a clear, repeatable sales play
- Shorter sales cycles, higher win rates, and strong attach/expansion in target accounts
- A durable GTM operating rhythm (assets, enablement, references, reporting) used by field teams
- Clear product feedback loops that translate into shipped improvements tied to revenue
Salary benchmarks
Our take
Millions of employees worldwide have moved to remote working, but existing tools are holding back the potential for collaboration. Tools such as Zoom and Microsoft Teams already provide remote communication platforms to millions of users, but they generally compromise on features required to emulate the team collaboration experience.
Miro has created a platform that provides enterprise tools such as collaborative whiteboards and mind-map software into an accessible and integrated service. As opposed to providing an 'all-in-one' add on, Miro allows businesses to customize and integrate the tools and resources within their individual platform to cater to the team's specific requirements.
Miro’s initial strategy of offering free and discounted subscriptions and then moving to paid models has paid off. The platform currently has over 100M users and is trusted by enterprises such as VMware, Zendesk and Frog. And as part of its ongoing battle with Zoom, Miro acquired video-chat startup Around in 2022, to remain competitive in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$400m
SERIES C
Apr 2020
$50m
SERIES B
Total funding: $476.8m
Company HQ
The East Cut, San Francisco, CA
Leadership
Andrey Khusid
(Co-Founder & CEO)Prior to Miro, they founded Vitamin Group specializing in digital technologies and multimedia projects.
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