Creative Director, Smartsheet
$191.3-223.8k
Dynamic workspace platform for collaboration
Job no longer available
Dynamic workspace platform for collaboration
1001+ employees
Job no longer available
$191.3-223.8k
1001+ employees
Company mission
to empower anyone to drive meaningful change — for themselves, their businesses, and the world.
Role
Who you are
- 12+ years of B2B creative and design experience, with meaningful time spent in demand generation or performance marketing contexts
- Demand-Centric Track Record: Demonstrated success producing creative that drives measurable pipeline impact, not just brand awareness in high-growth B2B environments
- In-House Builder: Experience standing up or scaling an internal creative function, with a clear bias toward building capability inside the organization rather than defaulting to agencies
- Campaign Fluency: Hands-on familiarity with integrated demand campaigns understanding how creative works across paid, owned, and earned channels to move buyers through the funnel
- Enterprise Expertise: Ability to tailor messaging and creative for complex buying committees, multiple personas, and long sales cycles
- Builder Mentality: Comfortable with ambiguity, energized by building process from the ground up, and able to lead cross-functional teams without heavy infrastructure
- B2B SaaS experience strongly preferred
- Proven experience leading creative teams in a demand generation or performance marketing environment
- Strong portfolio demonstrating campaign creative across digital channels (paid media, email, landing pages, social) with clear connection to pipeline or conversion outcomes
- Excellent leadership and team-building skills, with a track record of developing in-house creative capability and reducing agency dependency
- Deep understanding of B2B buyer journeys, audience segmentation, and how creative adapts across funnel stages
- Fluency in creative performance metrics and the ability to use data to inform and iterate on creative strategy
- Proficiency in creative tools including Adobe Creative Suite, Figma, and emerging AI-assisted design tools
- Strong project management instincts able to manage high creative volume, competing priorities, and tight timelines
- Clear, persuasive communicator who can connect creative rationale to marketing and business goals
What the job involves
- As the Director of Creative, you will be responsible for defining and executing the creative vision that drives demand and pipeline growth for the company
- You will ensure that brand identity is consistently and compellingly represented across all channels ( digital, paid media, email, social, web, events, and content) with a sharp focus on performance and conversion
- You will translate marketing and business objectives into creative programs that generate measurable impact, and lead and grow an in-house team of creative professionals, reducing reliance on external agencies while raising the quality and velocity of creative output across the organization
- You will report to our Sr Director of Marketing Operations and may be based in our Bellevue, WA office (hybrid) or work remotely from anywhere in the US where Smartsheet is a registered employer
- Own the company's creative strategy developing campaigns, assets, and programs that drive awareness, engagement, and pipeline across the funnel
- Build, lead, and mentor a high-performing in-house creative team, establishing the processes, workflows, and culture needed to produce great work at scale without heavy agency dependency
- Partner closely with Demand Generation, Content, Product Marketing, and Digital teams to ensure creative is tightly aligned to campaign strategy, audience segmentation, and funnel stage
- Develop and maintain brand guidelines, ensuring consistency across all channels while adapting creative expression to performance contexts (paid social, SEM, email, landing pages, etc.)
- Establish a test-and-learn creative culture using performance data, A/B testing, and audience insights to continuously optimize creative output
- Manage budgets and timelines across a high volume of concurrent projects, prioritizing ruthlessly and delivering on-time without sacrificing quality
- Oversee creative QA and approval workflows, providing clear, actionable feedback and holding a high bar for craft and effectiveness
- Maintain a lean, strategic set of agency and freelance relationships for specialized or overflow needs, while actively building internal capability to reduce external spend over time
- Present creative concepts and campaign strategies to internal stakeholders and leadership, connecting creative decisions to business outcomes
- Stay current on trends in B2B digital marketing, performance creative, design, and emerging tools bringing relevant innovations into the team's practice
- Take on additional cross-functional leadership responsibilities as needed
Our take
With teams increasingly moving to remote work across many industries, companies have been reaching for tools to keep operations smooth and communications open. Founded in 2005, Smartsheet is a cloud-based work management platform helping a vast range of companies, from small businesses to large enterprises, plan, track, and report on work.
Like other team collaboration software companies, such as Lucid and Atlassian, Smartsheet saw strong growth in the early 2020s and achieved 17% year-on-year revenue increases through 2025. If the company can maintain this success, it stands to make real gains in a global team collaboration market expected to be worth about $20 billion by 2028.
Smartsheet has embedded itself across various industries, with deep integrations with applications from the likes of Salesforce, Atlassian, Google, and Microsoft, making it the first work management sector Unicorn to reach $1 billion in recurring annual revenue in 2024. Thanks to its successes, it was bought by Blackstone and Vista Equity Partners for $8.4 billion in 2025 with an eye on further international scaling, leveraging the reach of its new parent companies.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2017
$60.1m
SERIES F
May 2014
$35m
SERIES E
Total funding: $127.6m
Company benefits
- Lucrative Employee Stock Purchase Program (15% discount)
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus Incidental Sick Leave
- Up to 24 weeks of Parental Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to LinkedIn Learning online courses
- Company Funded Perks, including a counseling membership, primary care membership, local retail discounts, and your own personal Smartsheet account
- Teleworking options from any registered location (role specific)
- HSA, 100% employer-paid premiums, or Buy-up medical/vision and dental coverage options for full-time employees
- Equity - Restricted Stock Units (RSUs) with all offers
- US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
- US employees receive 12 paid holidays per year
Company HQ
West Bellevue, Bellevue, WA
Leadership
Mark Mader
(President & CEO)Having studied at Dartmouth, Mark spent 2 years as a Greenwich Associates Research Associate before 10 years at Onyx Software. They then founded Smartsheet in 2005 as CEO.
Brent Frei
(Founder & Board Member)Brent worked at Motorola and Microsoft for 4 years before founding Onyx Software in 1994 and Smartsheet in 2005. They have been a Board Member since, alongside working as CEO of TerraClear.
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