Demand Generation Manager, Cribl
Data engine for IT and security
Be an early applicant
Data engine for IT and security
1001+ employees
Be an early applicant
1001+ employees
Company mission
To empower enterprises to unlock the value of all their data.
Role
Who you are
- The ideal candidate will be revenue-centric, fully comfortable working directly in the tools, and able to report on impact with clarity and precision
- 8+ years’ experience in digital marketing, demand generation & paid advertising experience, with 2-3 years within an IT / software company
- Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments
- Strong understanding of the buyer journey, marketing lifecycle stages, and how to optimize paid advertising and email to support the entire sales funnel; familiarity with SiriusDecisions / Forrester B2B concepts a plus
- Resourceful with the ability to keep pace - and set the pace - to execute in a timely manner, while maintaining meticulous attention to detail; a degree of scrappiness is welcome
- Demonstrable experience in working with external digital advertising agencies and managing budgets efficiently, past agency experience a plus
- Exceptional communication, collaboration, project and budget management skills
- Experience with Salesforce & Marketo
- Effective time management skills and the ability to multitask
- Experience working fast across time zones to partner with the best resources
- Ability to effectively manage relationships in a remote environment
What the job involves
- Cribl is looking for an ad and email-obsessed Demand Generation Manager to help drive our digital experience to the next level
- You’ll spend your time writing copy, working with our design team to deliver compelling creative, and collaborating with our internal marketing operations and ad operations agency to launch and measure activity in paid social, paid search, and Marketo
- This will include always-on buyer journey activations, ABM 1:Many and 1:Few, campaign launches, and a constant cycle of test-and-learn experimentation across email nurture and digital ads
- Our demand generation engine is already leading the field in terms of innovation and creativity - you’ll be joining to help us level it up again
- We’ll want you to bring both the left and right sides of your brain to take your ideas from ‘wouldn’t that be cool’ to ‘look how much pipeline this contributed’
- It probably goes without saying at this point - but you’ll be good at working with AI to improve creativity and efficiency
- To support you in all this, you’ll have access to some of the best tools in martech and attribution, and you’ll be surrounded by like-minded marketers ready and willing to help you bring your ideas to life
- Own the execution and continuous optimization of ads in our global, always-on digital experience and 1-to-many programs, managing our external agency to implement across platforms, test, learn, optimize, and report on impact
- Design email nurture paths based on best practices, understand deliverability and performance metrics, and deliver data-led optimizations
- Provide support for other programs that support our buyer journey nurture strategy including third-party review programs (ex. PeerSpot), funnel acceleration ad campaigns, and intent data activation
- Work closely with our marketing operations team to scope operational requirements to ensure proper lead capture & flow; familiarity with Marketo is a strong plus
- Possess a strong understanding of ad platforms (LinkedIn, Google, Bing, Reddit), CRM & marketing automation tools (Salesforce, Marketo), and multitouch attribution platforms
- Have a strong understanding of what it takes to create compelling ads for paid search & paid social (writing ad copy working with input from SMEs in Product Marketing, conceptualizing creative / design, etc..) and work effectively with our Creative team to bring these to life
- Demonstrate ROI within a multitouch attribution model, and keep sales always informed on what’s touching their prospects and how they should follow-up
- Be an active partner and collaborator - must have a growth mindset and be driven to bring in best practices from industry, explore and propose new ways to optimize and evolve our efforts
- Manage associated budget processes and be comfortable with accountability
- We are a remote-first company and work happens across many time-zones – you may be required to occasionally perform duties outside your standard working hours
Our take
In a bid to simplify big data analytics, Cribl offers a data observability pipeline which allows users to reduce low value data, improve routing and gain more data context on one interface.
As companies now collect more and more data from frequently scattered sources, its useability and reliability comes into question. By offering an observability service, Cribl allows users to maintain the health of their data systems by monitoring, tracking and troubleshooting issues.
Cribl's main challenge will be competing with the likes of Observe and Edge Delta. However, Cribl has raised impressive funds that should accelerate its transition from a limited tool vendor to a fully-fledged observability suite. The company also boasts surpassing $100 million in annual recurring revenue, having grown this from $1 million in less than four years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
32% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2024
$200m
SERIES E
May 2022
$150m
SERIES D
Total funding: $592.5m
Company benefits
- Medical, dental, and vision insurance: Our comprehensive benefit plans have you and your family covered when it comes to the important stuff. Beyond the basics, we also have supplemental plans like accident insurance, One Medical, and FSA/HSA accounts.
- Disability and income protection: When you need it most, Cribl's disability and income protection benefits have your back, with up to 4 weeks of paid medical leave. We also cover basic life insurance with options to increase your coverage.
- Mental health Care: Mental health is physical health! We offer free coaching, therapy sessions and more through Modern Health to support you in navigating all aspects of life.
- Retirement plan: Saving for the future doesn't happen all at once. We offer retirement accounts to help you make progress towards your financial goals.
- Family planning: Regardless of what your family unit looks like at home, Cribl supports your journey by offering family-forming benefits from adoption, to fertility, and through postpartum. We also offer a paid gender-neutral parental leave benefit to support you and your family.
- Time off: We offer generous, flexible time off for all employees and empower you to balance your work and life in the ways that suit you best. Twice a year we all log off together for a "Recharge Day", and in December we enjoy a company-wide winter break.
- Remote office perks: All new employees receive a one-time $1,000 stipend towards their home-office set up. We also offer a monthly reimbursement for phone, internet, coworking pass, or a weekly meal.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Clint Sharp
(Co-Founder & CEO)They were Chief Software Architect at Prophetline from 1999 to 2002, and the founder of Aggregate Technology Solutions. They were also Senior Director of Product Management at Splunk.
Dritan Bitincka
(Co-Founder & Products)They worked as Computer Sciences Laboratory Director at Farleigh Dickinson University. Joined Splunk as Principal Architect in 2011.
Ledion Bitincka
(Co-Founder & CTO)They acted as a Scientific Consultant at Harvard University before joining Looksmart as a Software Engineer in 2006. They founded Triangulus Communications and were Splunk's Advanced Development Architect.
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