Senior Marketing & Engagement Associate, Cityblock Health
$85-115k
+ Equity
Healthcare for underserved communities
Job no longer available
Healthcare for underserved communities
1001+ employees
Job no longer available
$85-115k
+ Equity
1001+ employees
Company mission
To reduce costs, improve the experience and the quality of care, and transform the health of communities.
Role
Who you are
- Bachelor's degree
- 4 years+ of experience running production for mail, email, text and phone call programs, implementing industry best practices for segmentation, dynamic content, and testing, managing audience lists and segmentation efforts, analyzing omni channel success metrics
- 2+ years experience developing campaigns in Braze or a comparable platform
- 2+ years experience updating websites through CMS platforms
- 2+ years experience managing audience lists and segmentation efforts
- 2+ years experience managing analysis of engagement and marketing metrics. Experience using SQL and Looker is a plus
- Proficiency with GSuite
- Excellent written and verbal communication skills
- Experience collecting, analyzing, and summarizing data from disparate sources in order to drive decisions and recommendations
What the job involves
- The Senior Associate, Marketing & Engagement role independently develops and leads the management of the production calendar for engagement campaigns including overseeing email, SMS and mail campaign execution, audience segmentation, and quality assurance to ensure effective communication
- The role collaborates with creative, data, product, operations, and analytics teams to optimize engagement and marketing programs to achieve business goals
- Manages a production calendar for owned marketing channels (lifecycle digital, direct mail, web, and AI solutions) to ensure timely and effective campaign execution
- Supports the creative brief process by providing strategic insights and best practices, ensuring high-quality, engaging communications for the target audience
- Takes ownership of complex, multi-channel campaigns from conception through execution and post-launch analysis, ensuring alignment with overarching marketing strategies
- Oversees the end-to-end production process for email, SMS, and mail campaigns, including audience segmentation, campaign building, and performing quality assurance (QA) checks to ensure accuracy and effectiveness.
- Collaborates with the data team to maintain and optimize audience segmentation, ensuring targeted and relevant messaging, while mastering lifecycle channel distribution platforms to enhance campaign performance
- Conducts analytics to identify optimization opportunities, driving measurable results and contributing to broader marketing objectives to boost engagement and achieve business goals
- Coordinates dependencies, communicates timelines, and manages stakeholder expectations across departments and engagement campaigns
- Supports the development of strategies to transition to AI-first marketing and engagement platforms and develops new operational protocols to execute, QA, and measure the success of AI-first engagement campaigns
- Proactively identifies opportunities to enhance the impact of engagement and marketing campaigns and moves ideas to action
- When necessary, drive tradeoff discussions with teams and stakeholders to achieve objectives incrementally
- Runs team retros to identify what could be better and what process changes improve the reliability and impact of production activities beyond a single campaign
Our take
Cityblock Health partners with local health insurance providers and professional health practitioners to bring better healthcare to marginalized populations in the US with complex, unmet needs.
While there’s been a groundswell of startups in healthcare, and in particular the value based healthcare space, Cityblock Health sets itself apart through its focus on underserved communities in the US, rather than the wealthy. In doing so, it is helping to drive equity at a time when people need it most.
It's pulled in some serious funding and hasn't wasted a second putting it to work, rolling out its services in new cities and states across the US. The company has set its sights on reaching 10M members by 2030, and it's certainly moving with purpose to get there. Since 2021 funding, it's rolled out its community-focused, value-based care model, opening new offices and locking in key partnerships to bring its vision to more people, faster.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Sep 2021
$400m
LATE VC
Mar 2021
$192m
SERIES C
Total funding: $915m
Company benefits
- Employee connectedness - Time to retreat and connect with teammates to shape our culture and set goals together
- Great health insurance - Comprehensive medical, mental health, dental, and vision coverage for employees and their families, including 12 free therapy or psychiatry sessions per year
- Financial savings - 401(k), HSA, FSA, and Commuter benefits to support you now and for the future
- Paid time off - Up to 9 weeks of paid time off, including vacation, sick & safe time, and holidays
- Parental leave - Up to 16 weeks of paid leave for new parents, and a flexible work culture for everyone, including parents
- Learning and development - Access to LinkedIn Learning and weekly professional development classes, with reimbursement for clinical CEUs
Company HQ
Dumbo, NY
Leadership
Toyin Ajayi
(Co-Founder & CEO)Board certified Physician. Served as President of Cityblock in 2017, becoming CEO in 2022. Previously served as Chief Medical Officer at Commonwealth Care Alliance (CCA), as well as Chief Health Officer at Sidewalk Labs.
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