Demand Generation & Content Marketer, LandTech
12-month Fixed Term Contract
More information about location
PropTech platform
Be an early applicant
PropTech platform
21-100 employees
Be an early applicant
More information about location
21-100 employees
Company mission
To create an open land market to unlock its potential for everyone.
Role
Who you are
- Experience in executing multi-channel demand generation strategies
- Experience owning and driving content strategy
- Understanding of SEO and its role in the inbound funnel
- Proficiency in marketing automation and CRM tools (e.g., HubSpot, Salesforce)
- Strong analytical skills with experience in tools like Google Analytics and SEMRush
- Knowledge of SEO, PPC, and digital marketing tactics, as well as familiarity of event execution
- Cross-Functional Collaboration
- Minimum 3 years in B2B marketing, focusing on lead generation
- Proven decision-making and problem-solving abilities
- Track record in data-driven campaign analysis and reporting
What the job involves
- We’re looking for a Demand Generation & Content Marketeer to join our team on a maternity cover basis for 12 months
- This is a fantastic opportunity for a mid-level marketer with expertise in content creation, SEO, and multi-channel marketing
- This role is part of the Commercial Division, and the Marketing Team drives and supports LandTech’s growth
- This means leading potential new customers towards the business and making sure the current ones increasingly use our products to grow their businesses
- We make sure that our target audience gets the right message at the right time, regardless of whether it is the first time they hear about us, or if they are already a LandTech champion
- Reporting to the Head of Marketing, you’ll play a pivotal role in driving our market presence and customer acquisition in the UK and supporting our global growth
- You’ll own content creation and SEO strategies while supporting broader demand generation efforts to engage our target audience, generate high-quality leads, and contribute to business growth
- Designing and implementing demand generation strategies, choosing effective online and offline channels and tactics for engagement and lead generation
- Optimising campaigns to improve lead quality and conversion, aligning with sales team efforts
- Using key metrics to track campaign performance and refine strategies, and efficiently allocating resources for maximum ROI
- Leading the delivery of content that supports demand generation goals, directly creating it when required
- Working with Product Marketing to align top-of-the-funnel and bottom-of-the-funnel content, and collaborate to support each other's goals
- Shaping how organic and earned demand gen channels, such as SEO, PR, Social Media and Community, are used to drive awareness, traffic and leads generation
- Conducting research for market insights and segmentation to tailor campaigns
- Collaborating with external vendors to deliver on-demand gen strategies and campaigns
- Staying updated on trends and testing new marketing approaches for improved effectiveness
Application process
- The closing date for applications is 6 pm on Friday 7th February 2025
Salary benchmarks
Our take
LandTech is the UK's fastest-growing PropTech company. The company's landmark product is LandInsight, which uses Big Data to radically improve how property developers find and assess off-market sites. Another of its products includes LandEnhance, which provides town planners with simple and secure access to planning and policy information.
The real estate industry has always been resistant to change, but LandTech is betting that growing pressures on councils to build more homes means that its smart tools that increase decision-makers agility will be in high demand.
Over 1.500+ companies have streamlined their processes with the help of LandTech, including the UK's top 10 house builders and more than 2,000 property industry clients. The company's substantial £42 million Series A funding was boosted by an additional £10 million in early 2023 to fuel international expansion and product development.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Opportunities to learn
"When I joined Landtech, I still had a few skills that needed to be developed and with the help of managers, I was able to identify learning paths..."
Funding (last 2 of 4 rounds)
Feb 2023
$11.7m
LATE VC
Oct 2021
$51.5m
SERIES A
Total funding: $63.7m
Company benefits
- Equity Options
- Remote-first Working
- Flexible Working Hours
- 27 days Paid Holiday (plus Bank Holidays)
- Flexible Bank Holidays
- Unlimited Unpaid Leave
- Enhanced Parental Leave
- Fertility and Family Forming Leave
- Volunteer Charity Day
- £500 Personal Growth Fund
- £200 Remote Working Fund
- Private Health, Optical and Dental Care
- Life Insurance of 4 x Annual Salary
- Reward and Recognition Programme
- Employee Referral Scheme
- Increased Pension contributions after 2 years service
Company values
- We build with Accountability
- We build with Cohesion
- We build with Courage
Company HQ
Westminster, London, UK
Articles
Leadership
Andrew Moist
(Co-Founder & CEO)Initially served as the company's CTO until 2020. Founder of Eight Ahead.
Diversity, Equity & Inclusion at LandTech
- Shaped by our Values of 'We Build with Accountability, Cohesion and Courage’, we expect all members to uphold integrity-centric, result-focused, and harmonious conduct in how they think, operate and behave. This is irrespective of their walk of life or personal characteristics or preferences. We take a firm stance that all decisions relating to employment decisions, performance and recognition are not qualified or impacted by any demographic agendas, and unequivocally on the meritocracy of cognitive competency and character of the individual.
Share this job