Senior Customer Lifecycle Marketing Manager, Owner.com
$140-160k
+ Equity
All-in-one digital presence for restaurants.
Be an early applicant
All-in-one digital presence for restaurants.
101-200 employees
Be an early applicant
$140-160k
+ Equity
101-200 employees
Company mission
To give independent restaurants the infrastructure tools they need to compete with larger corporations.
Role
Who you are
- You’ll bring a strong creative mindset with a product-marketing lens, and a knack for turning data, insight, and storytelling into impactful touchpoints
- 5+ years in Lifecycle Marketing or Product Marketing, ideally in a SaaS or tech-enabled environment
- Proven experience building end-to-end customer journeys with a mix of creative and data-backed strategy
- Ability to write and edit compelling copy, manage light design work, and uphold strong storytelling across touchpoints
- Familiarity with HubSpot or similar platforms to build and deploy multi-channel programs
- Strong collaborator who can partner across teams to align on messaging and customer experience
- Experience working in or marketing to non-tech audiences at scale
- Someone who has seen what great lifecycle marketing looks like, even if they haven’t owned it all before—and is ready to figure things out
- A self-starter with a growth mindset—we’re hiring for trajectory, not just experience
What the job involves
- We’re looking for a Senior Customer Lifecycle Marketing Manager to take full ownership of the customer journey post-signup—from onboarding to retention
- As Owner continues to scale, we need someone who can bridge the gap between product, marketing, and customer success to orchestrate consistent, thoughtful, and scalable communication across the customer lifecycle
- This role is critical to reducing churn, improving customer satisfaction, and accelerating time to value
- Take full ownership of post-signup customer lifecycle marketing, from onboarding to re-engagement and retention
- Build and own a holistic customer communications strategy across multiple channels, ensuring consistency and alignment across Product, Customer Success, and Customer Onboarding
- Lead initiatives to accelerate time-to-onboard, improve customer satisfaction, and reduce churn
- Partner with CS to create high-quality reporting-style deliverables
- Be a strong voice on copywriting, tone, and message clarity—ensuring that all messaging reflects the brand and meets the customer where they are
- Build in Hubspot, and support automation across email, in-app popups, webinars, and more
- Champion high-impact initiatives that help customers get value from Owner at scale
- This is a highly cross functional role, where you’ll partner closely with Product Marketing, Product Management, Customer Success, and the Growth team
Our take
The Pandemic caused a major upheaval in the US restaurant industry. Smaller operations struggled to stay afloat amidst brick-and-mortar closures, and as the demand for home delivery soared their margins were tightened further by hefty third-party delivery app charges. Add to that the fact that consumers become customers of the delivery app, not the restaurant itself, and it’s a development that has spelt real trouble for independent locales. Owner has set out to level the playing field.
Owner’s platform provides independent restaurants with the infrastructure they need to take control of their business without deferring to third-party apps like GrubHub and Deliveroo. It offers marketing, online ordering, and support solutions to over 1,000 restaurants across the U.S. The company has taken impressive first strides, too: they have a 7 figure run-rate, over 105% monthly revenue retention, and helped restaurants avoid millions in online order platform fees.
It’s a hugely attractive proposition for independent business owners, and research suggests it’s a winning idea for consumers too. Over 60% say they’d prefer to deal with restaurants directly, but historically the infrastructure simply hasn’t been in place to do so. With Owner seeing impressive traction by tripling its customers between 2023 and 2024, it's unsurprising that its 2024 funding is being channelled into engineering and design teams, alongside the development of new tools.
Steph
Company Specialist at Welcome to the Jungle
Insights
75% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2024
$33m
SERIES B
Mar 2022
$15m
SERIES A
Total funding: $62.2m
Company benefits
- 100% Remote - work from anywhere, no commute required
- Comprehensive benefits (healthcare, vision, dental)
- Monthly lifestyle benefits stipend, to use for fitness, wellness, learning, hobbies etc!
Company HQ
SoMa, San Francisco, CA
Leadership
Adam Guild
(CEO)Thiel Fellow, Forbes 30 Under 30 List.
Dean Bloembergen
(CTO)Previously Co-founder and CTO at Marble Technologies, Forbes 30 under 30.
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