Senior Marketing Operations Specialist, Talkiatry
$135-145k
Personalized mental healthcare provider
Be an early applicant
Personalized mental healthcare provider
201-500 employees
Be an early applicant
$135-145k
201-500 employees
Company mission
To transform psychiatry with accessible, human, and responsible care.
Role
Who you are
- Bachelors degree in Marketing, Business, Analytics or a relevant experience
- 5-8 years of experience in marketing/campaign operations or similar roles
- Deep expertise across full lifecycle campaign development, including triggered workflows, transactional messaging, and personalized communications at scale
- Proficient in marketing automation platforms (e.g., Iterable, Braze, HubSpot, Customer.io, Marketo), with demonstrated experience optimizing complex workflows
- Strong knowledge of SQL and comfort working with customer data platforms (CDPs), CRM systems, and real-time event tracking tools
- Experience applying AI/ML models in lifecycle marketing, such as send-time optimization, content personalization, or predictive segmentation
- Proven ability to work cross functionally with both business and technical stakeholders, while communicating insights effectively
- Strong understanding of digital marketing and strategies
- Strong ability to problem solve with an eye for detail
- Passionate about improving the digital experience for patients
What the job involves
- Talkiatry is looking for a forward-thinking Senior Marketing Operations Specialist to lead the strategic evolution of our lifecycle marketing operations and data infrastructure
- You’ll play a pivotal role in building intelligent, scalable data systems that ensure patients receive personalized, timely, and impactful communication across every step of their healthcare journey
- In this role, you'll operate with a high degree of autonomy and be responsible for optimizing our marketing operations ecosystem—from defining automation workflows and shaping data architecture to advanced experimentation and reporting
- You'll actively help in building the future of marketing at Talkiatry by integrating cutting-edge AI tools, setting best practices, and driving operational excellence across the marketing funnel
- You’ll serve as both an executional leader and a strategic partner, collaborating with Lifecycle Marketing, Product, Data, and Engineering to power campaigns that are precise, personalized, and results-driven
- Drive and evolve the marketing automation infrastructure to ensure scalability, efficiency, and AI integration across the full customer lifecycle
- Own overall oversight and monitoring of lifecycle programs to ensure consistent and efficient deliverability across channels including email, SMS and push marketing
- Lead cross-functional collaboration with Growth, Product, Data, and Engineering teams to conceptualize and execute highly personalized, multi-step engagement campaigns
- Oversee campaign operations, including resource planning, timeline management, QA, and stakeholder communication for seamless execution
- Identify and incorporate emergent AI related tools and platforms into workflows to improve performance and efficiency
- Serve as the internal platform expert on marketing tools such as Iterable, Mailgun, Twilio and more. Work with internal partners to troubleshoot, escalate and resolve operational issues as they arise
- Design and implement sophisticated experimentation frameworks, including AI-powered A/B tests and multi-variant testing to optimize engagement, retention, and conversion
- Establish and document scalable operational processes, integrating performance dashboards and campaign analytics to inform continuous optimization
- Drive innovation in lifecycle marketing by exploring new channels, integrating AI/ML tools, and enhancing the user journey with contextual personalization and behavioral insights
Our take
Awareness of the importance of mental health is growing worldwide, with many people seeking psychiatry to improve their mental wellness and quality of life. However, psychiatrist waiting lists and a "one size fits all" approach to mental health often prevent people from receiving the support that they need.
Talkiatry provides a personalized mental health marketplace, matching users with in-house psychiatrists based on preliminary assessment answers. Whilst the company inevitably faces competition from other online psychiatry marketplaces, Talkiatry shows the potential to stand out through its personalized, flexible, and insurance-first approach.
Healthtech is growing in strength, and with various partnerships and substantial funding to its name, Talkiatry is poised for future success. As the company continues to innovate and scale, the future looks bright for this company in the evolving healthcare landscape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2024
$65m
SERIES C
Jul 2022
$75m
SERIES B
Total funding: $198m
Company benefits
- Flexible location: Work remotely across the US or from our HQ in NYC
- Health insurance 100% covered on day one
- 401(k) match with match
- Generous PTO plus paid holidays
- Paid parental leave
Company HQ
Chelsea, New York, NY
Leadership
Robert Krayn
(Co-Founder & CEO)Experience as an Analyst for BNY Mellon from 2012 to 2013 and Guggenheim Partners from 2013 to 2014. Vice President of MidOcean Partners from 2014 to 2019.
Georgia Gaveras
(Co-Founder & Chief Medical Officer)Previously the Director of the Comprehensive Psychiatric Emergency Program at NYC Health + Hospitals. They were also an Attending Psychiatrist at Cohen Children's Medical Center and spent 10 years at Mount Sinai Health System as an Attending Psychiatrist and Director.
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