Consumer Insights Analyst, Hello Sunshine
Contract
The range for this role is between $70-$90 hourly depending on experience
More information about location
Media brand celebrating women
Job no longer available
Media brand celebrating women
501-1000 employees
Job no longer available
The range for this role is between $70-$90 hourly depending on experience
More information about location
501-1000 employees
Company mission
To change the narrative for women.
Role
Who you are
- The ideal candidate will possess a passion for entertainment, strong analytical skills, and the ability to derive actionable insights from complex datasets
- They will thrive in a fast-moving environment with the ability to work autonomously across measurement and reporting initiatives as well as primary research design and interpretation
- This candidate will have a strong desire to develop through data-driven storytelling methods and be comfortable presenting to both internal and external stakeholders
- 3-5 years experience as a Data Analyst/Consumer Insights Analyst in the entertainment or media industry
- Knowledge of social media platforms, analytics, and trends, and ability to understand data and provide insights from it
- Proficiency in data analysis tools and languages (e.g., SQL, Python, R)
- Familiarity with entertainment industry data sources and metrics
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Experience with primary research techniques including quantitative and qualitative approaches
- Excellent communication skills and the ability to present findings to non-technical stakeholders
- Knowledge of digital streaming platforms, social analytics, web analytics and paid media
- Experience with A/B testing and experimental design
- Familiarity with customer segmentation and targeting strategies
- Ability to adapt to fast-paced and evolving industry landscapes
What the job involves
- The Consumer Insights Analyst will play a crucial role in analyzing and interpreting data to drive brand, partner, and business decisions within the dynamic landscape of a multi-brand and agency environment
- This role will report directly into the Sr Manager of Measurement and Insights
- Analyze audience behaviors, preferences, and engagement patterns across digital and social channels
- Create custom measurement frameworks for in-house agency brand campaigns, conduct custom and 3rd party measurement reports, and create comprehensive wrap decks that uniquely tells the insights story given your findings
- Collaborate with marketing teams to identify current and growth target audiences
- Complete competitive analyses identifying brand and business opportunities
- Create and optimize dashboards across our portfolio of brands
- Monitor social media channels to gauge audience reactions and industry trends
- Provide insights into the impact of social media on viewer engagement and brand perception
- Create measurement approach, deploy research and analyze data related to live events, assessing attendance patterns, ticket sales, and audience demographics
- Support business development with marketplace and consumer research and insights to build opportunity spaces and business impact modeling
Our take
Gender inequality over the last century has led to men having an unfair advantage in representation through film, television, books, and day-to-day life. Many women have channeled this inequality into their creative work, and it is important that these stories are heard.
Hello Sunshine provides a feminist online media platform, shining a light on film, television, podcasts, and other media formats created by women. The company also runs the female authorship Reese's Book Club, in addition to a newsletter and an online clothing store. Whilst the broadness of content formats Hello Sunshine promotes may present itself as a challenge to the company, it has unified its versatility with its exclusive focus on female authorship and creativity.
In 2021, the company was sold for over $900M to a media company backed by Blackstone. Since then, Reese Witherspoon and Sarah Harden have continued to serve on the board and oversee day-to-day operations. The company is focused on changing and transforming the industry, promoting creators who have been structurally sidelined in the past.
Steph
Company Specialist at Welcome to the Jungle
Insights
53% employee growth in 12 months
Company
Funding (1 round)
Dec 2020
$5m
SERIES A
Total funding: $5m
Company HQ
Playa Vista, Los Angeles, CA
Leadership
Sarah Harden
(Co-Founder & CEO)Experience as Group Director of Partnerships and Development for News Corporation Asia from 2010 to 2013. President of Otter Media from 2015 to 2018.
Salary benchmarks
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