Backend Engineer, Market Logic Software

Market Logic’s approach differs from other knowledge management platforms in that insights are curated for specific roles and embedded in the processes they use, resulting in more consistent insights-driven decisions.

The technology company is now looking to accelerate its growth. Having already won dozens of major corporate customers, it is setting its sights on becoming the leading software on the market.

While the company can count on the experience of engaging enterprise customers for over a decade, it must continue to push forward its product to avoid being made irrelevant by the emerging crop of technologically advanced startups in the space, such as SimilarWeb. Moves like expanding its AI Assistant product to run market insights, as it did in 2023, are definitely steps in the right direction.