Staff Product Marketer, Handshake
$180-225k
+ Equity
The career platform for Gen Z
Be an early applicant
The career platform for Gen Z
1001+ employees
Be an early applicant
$180-225k
+ Equity
1001+ employees
Company mission
To democratize access to opportunity and ensure any student can build a great career no matter who they know, where they live or what school they attend.
Role
Who you are
- 7+ years of experience in Product Marketing in B2B enterprise environments, including at least 2 years working with Gen AI
- Ability to influence at all levels, including executive
- Demonstrated ability to translate technical concepts for diverse audiences
- Strong project management skills with experience coordinating complex, multi-stakeholder launches
- Experience with sales enablement, including creating competitive positioning and technical demo materials
- Excel at 0-to-1 program building—comfortable building from scratch, wearing multiple hats, and scaling based on data
What the job involves
- Shape end-to-end positioning, messaging, and competitive strategy for Handshake AI (HAI) focused on frontier labs while ensuring narratives complement Handshake’s broader story about fellows and early-career talent
- Drive HAI go-to-market strategy for major launches and initiatives in partnership with Product, Sales, and the broader Marketing team
- Serve as the end-to-end PMM owner for HAI with Sales, acting as the primary point of contact and decision-maker for how HAI shows up in lab-facing conversations (value props, proof points, pricing/packaging narratives, objection handling)
- Partner with HAI Product and Sales leadership to influence long-term product and GTM strategy using customer, competitive, and market insights; synthesize complex inputs into clear recommendations that guide executive decisions
- Lead sales enablement for HAI, partnering with Sales to identify gaps and build new assets (playbooks, talk tracks, competitive one-pagers, pitch materials) and training
- Own GTM performance measurement for HAI (pipeline, win rates, attach, deal velocity), translating data into clear insights and iterating narratives and plays based on what drives revenue impact
- Partner with event marketing to translate HAI positioning into compelling in-person and virtual experiences for AI lab audiences—owning messaging for executive dinners, field events, and conference activations
- Elevate the PMM function by codifying HAI GTM frameworks, launch templates, and messaging systems that can be reused across products and teams; mentor other PMMs and marketers working on AI and data products
Our take
The three founders of Handshake established their company in an attempt to eliminate inequality and make the student hiring landscape fairer. The Handshake platform acts as a LinkedIn for college students, pairing students from every walk of life with more than 650K employers, including the entire Fortune 500, which includes Google and Nike.
The graduate recruitment platform is open to any student with a valid @.edu email address, with more than 17M active users from thousands of colleges and universities. With a student-first philosophy, the company generates revenue from both universities and employers rather than students.
Valued at $3.5B, Handshake has gained traction in a competitive market, although it has strong competition from recruiting giants LinkedIn and Indeed. It stands out, however, by helping students build new relationships and skills, rather than simply making connections to people they already know.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2022
$200m
SERIES F
May 2021
$80m
SERIES E
Total funding: $434m
Company benefits
- Health Insurance: Comprehensive medical , dental, and vision coverage
- Fertility and family forming: Through a partnership, Handshake offers comprehensive family benefits, including infertility treatments and a $15K stipend, to its employees.
- LGTBQ+ coverage: All medical plans cover transgender services.
- Mental health: Discounts on a variety of wellness apps and an Employee Assistance Program with access to five free counseling sessions.
- Tax savings: Tax-advantaged benefits to save money on healthcare, dependent care, and other expenses.
- Learning & development: Employees are provided with an annual stipend to use towards professional development, career development workshops, manager trainings, and 1-on-1 coaching through external partnerships
- Community leader support: Employee Resource Group leaders are compensated with a quarterly bonus for the high-impact work the role requires
- Parental leave: Leaves of 16 weeks for birth-giving parents and 10 weeks for non-birth-giving parents; the policy applies to adoptions as well. Handshake also partners to provide one-on-one coaching on preparing for leave and coming back from leave
- Flexible time off: No accrued time off or waiting period to take vacation. Two paid flexible holiday days off to observe holidays that closely align with religious, cultural, and personal needs
- Sabbatical: Paid six-week sabbatical to recharge and reset beginning at six years of continuous, full-time employment, and every four years thereafter
- Volunteer time off: Two days off for social and civil activism, volunteer work, and/or any related activities, including attending and participating in protests
- Life & disability insurance: Essential benefits and automatic coverage with basic life insurance, plus short-term and long-term disability coverage.
- 401k match: Dollar-for-dollar match up to 1% of pay, with a max of $1,200 per year.
Company HQ
Financial District, San Francisco, CA
Leadership
Garrett Lord
(Co-Founder & CEO)Majored in Computer Science at Michigan Technological University. Interned at Palantir Technologies before co-founding Handshake in 2012.
Ben Christensen
(Co-Founder)Graduated from Michigan Technological University with a degree in Computer Networking & Systems Administration. Interned at Target and worked as a Developer at Up and Running Software. Was part of Arbor Networks' ASERT Security Research team.
Scott Ringwelski
(Co-Founder)Attained a degree in Computer Software Engineering from Michigan Technological University. Co-founded Handshake in 2012.
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