Paid Media Manager, Flock
$97.5-125k
+ Stock Options
Public safety operating system
Be an early applicant
Public safety operating system
1001+ employees
Be an early applicant
$97.5-125k
+ Stock Options
1001+ employees
Company mission
To create safer, happier communities and cities by pre-emptively fighting crime.
Role
Who you are
- Demonstrated hands-on experience managing B2B paid media budgets across Meta, LinkedIn, and Google with a deep understanding of advanced bidding and targeting strategies
- Proven track record of building and executing structured testing frameworks with documented hypotheses and clear performance measurement
- Strong creative briefing capability with the ability to translate campaign objectives into clear direction for static, video, and lead-generation formats
- Analytical proficiency to interpret full-funnel performance data and translate it into actionable business language for sales and marketing leadership
- Familiarity with ABM platforms, programmatic DSPs, or Salesforce marketing attribution models is a strong plus
What the job involves
- As Flock expands across Law Enforcement, Commercial, and Community Safety verticals, reaching our buyers effectively requires highly targeted, full-funnel digital advertising
- Navigating these complex, long-cycle B2B purchasing journeys demands a paid media strategy that prioritizes audience segmentation over simple channel activation
- You will own our cross-channel paid media execution, leveraging deep paid social expertise to test, optimize, and scale campaigns that drive measurable pipeline growth
- Execute and optimize full-funnel paid media campaigns across Meta, LinkedIn, Reddit, and emerging programmatic platforms
- Develop audience segmentation strategies that align channel selection, creative assets, and messaging to specific buyer personas and sales stages
- Manage daily campaign operations including bid strategy, budget pacing, exclusion lists, and conversion tracking
- Establish a structured testing framework across creative formats, audiences, and placements to continuously inform and improve media strategy
- Partner with brand and creative teams to write clear, channel-specific creative briefs that translate audience insights into high-performing assets
- Build scalable campaign reporting processes to translate full-funnel performance data into actionable recommendations for cross-functional leadership
- This isn't a purely bottom-of-the-funnel demand capture role, you will build full-funnel strategies that support long, complex B2B sales cycles
- This is not an order-taking execution job, you will proactively evaluate emerging channels, test new formats, and bring data-backed recommendations for new investments
- This isn't an isolated analytics position, you will actively partner with creative and brand teams to shape the assets running in your campaigns
Our take
Public vehicle surveillance provides valuable insights to emergency services for the prevention of crime, but bringing information together to create leads is difficult. There's no standardised system for inter-city vehicle surveillance, and this makes it difficult for communities and law enforcement services to work together.
Flock provides surveillance equipment that aims to improve the abilities of law enforcement and homeowner associations to communicate data with each other. The company focuses on vehicle surveillance, innovating on existing technology by using machine learning to categorise vehicles by color, license plate, state, and other data points.
Whilst automated surveillance equipment is used daily within federal police forces, Flock builds technology systems that provide a means for smaller law enforcement agencies to quantify and share surveillance data easily. The company has raised strong funding to support the expansion of its manufacturing capabilities. But it has also faced a large dose of backlash from groups and individuals who are concerned about its capability for mass surveillance and the privacy of the data it collects.
Steph
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Mar 2025
$275m
LATE VC
Mar 2024
$200m
SERIES G
Total funding: $857.8m
Company benefits
- 🌴Use what you need PTO: We seriously mean it, plus 11 company holidays and your birthday off!
- ⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match
- 👪Family Leave: We provide 16 weeks of 100% paid leave for primary caregivers and 12 weeks of 100% paid leave for secondary caregivers
- 🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. We will reimburse $10,000 a year for adoption, surrogacy, or infertility
- 🧠Mental Health: All employees receive an annual subscription to Headspace
- 💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support
- 💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions
- 💻WFH Stipend: $150 per month to cover the costs of working from home
- 📚L&D Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more
- 🏠Home Office Stipend: A one-time $750 to help you create your dream office
- 🏢Coworking Space: If you’re not local to our ATL HQ, we’ll provide $250 a month to get you set up with an All Access Membership to WeWork (or a local coworking space in your area)
- 🐾Pet Insurance: We’ve partnered with Pumpkin to provide insurance for our employee’s fur babies
Company HQ
Home Park, Atlanta, GA
Leadership
Garrett Langley
(Founder & CEO)They worked in Computer Services freelance for over 6 years before joining Firethorn in 2015, and Clutch Technologies in 2014. They left their position as President of Moment LLC to found Flock Safety in April 2017.
Share this job
View 16 more jobs at Flock