Senior Data/Business Analyst, Flywheel Digital

Founded in 2014, Flywheel amalgamated a number of digital commerce tools into a proprietary cloud platform that manages tens of billions in product sales and billions in advertising spend every year. It serves over 4500 brands internationally, a sure sign that it has solidified a presence in the space.

In 2023, New York-based Omnicom Group acquired Flywheel for $835 million. The company will continue to operate under its own name, but now as a "Practice Area" within Omnicom. Flywheel’s products will be connected to Omnicom’s audience and behavioural data, elevating both companies' analytics and insights power.