B2B Senior Marketing Analyst, Wayfair
A global online homeware marketplace
Posted today
A global online homeware marketplace
1001+ employees
Posted today
1001+ employees
Company mission
To help everyone, anywhere create their feeling of home.
Role
Who you are
- A minimum of at least a bachelor’s degree in Marketing, Business, Data Science, or Analytics or similar field
- 2+ years experience as an analyst or comparable working background preferably in the Marketing space
- Experience with SQL & GBQ (preferred not required)
- Analytical self-driven thinker who looks for (and finds) answers in the data
- Strong storytelling abilities to contextualize data for broader work groups
- Incredible attention to detail and highly organized
- Strong communication skills, both written and verbal
- Fast learner who can adapt to new processes and tools on the fly
- Demonstrated ability to effectively prioritize projects and multitask to get things done
- Collaborative team player with the ability to manage stakeholders across levels
What the job involves
- As a B2B Marketing Analyst, you will play a pivotal role in shaping the future of our Emerging Marketing platforms, including channels such as LinkedIn and Pinterest. Your goal will be to unleash the full potential of these platforms ensuring that every initiative propels our business KPIs forward with impressive efficiency
- In the immediate term, you'll dive into channel operations, fine-tuning ad budgets and ROAS targets, and enhancing our creative assets to captivate our audience. You’ll also conduct insightful investigations into recent performance trends, identifying key drivers of success and areas for improvement. Looking towards the future, you'll spearhead innovative testing strategies that align seamlessly with our overarching company objectives, setting the stage for sustained growth and impactful results on these new channels
- This is not just another role—it's an opportunity to lead strategic initiatives that spark innovation and directly influence our business impact. Expect high visibility as you collaborate with stakeholders across the B2B Organization, MarTech/Data Engineering, Marketing, Creative, and other critical teams, fostering connections that amplify your contributions. Join us and drive forward the next wave of B2B marketing excellence!
- Detail-oriented professional who thrives on bringing structure to ambiguous problems
- Analytical powerhouse with a knack for defect-free analysis and critical thinking
- Passionate about staying ahead of the curve, embracing new technologies and trends
- Exceptional written and verbal communication skills to captivate stakeholders with your insights
- Weekly analysis of core business KPIs with an eye towards understanding the full-funnel impact of underlying drivers
- Own the end-to-end customer journey for our Emerging marketing platforms
- Close partnership with stakeholder teams to educate our marketing strategy combined with seamless customer experience
- Maintain and improve our marketing strategy to ensure flawless customer journey and efficient ad performance
- Build a testing strategy for each Emerging platform to improve capturing prospective customers, including conducting statistical analysis to validate results and inform a rollout decision
- Own quarterly business plan forecasting across each Emerging platform
- Monthly monitoring of B2B Affiliates program to ensure efficient operation
- Contribute positively to the team and Wayfair culture
Our take
Wayfair emerged in the early era of eCommerce with a mission to revolutionize online shopping, offering customers a convenient platform to purchase goods. Today, it stands as one of the foremost global players in the online furniture delivery industry, boasting an impressive inventory of over 33 million products.
Renowned for its extensive product range and comprehensive service offerings, Wayfair distinguishes itself by providing an end-to-end customer experience, from browsing to doorstep delivery. Despite its prominence, the company faces profitability challenges attributed largely to expansion expenses. Nonetheless, its solid presence in the competitive online homeware sector solidifies its position as a key contender.
With ambitious global expansion plans, Wayfair remains committed to maintaining its leadership in the industry. As it aspires to become the ultimate destination for all home needs, its more recent ventures into physical retail represent significant strides toward this overarching goal.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-14% employee growth in 12 months
Company
Company values
- Relentless Customer Focus: Delivering an exceptional customer experience drives everything we do. We invest in understanding our customers and partners. We are all in customer service
- Deliver Rsults With Agility: We prioritize work that drives long-term value. We execute with urgency, learn from failure, and nimbly pivot. The outcomes of our efforts are impactful, measurable results
- Use Good Judgement: We are bold and confident, never reckless. We make reasoned, calculated decisions based on data, critical thinking, and pattern recognition
- Build the Best Team: We lead by setting the bar high, articulating clear goals, and diving deep. We hire, develop, and leverage only the best. Our leaders continually reevaluate and strengthen their teams and do not shy away from hard decisions. We expect and demonstrate excellence
- Collaborate Effectively: We invest in cross-functional global partnerships that maximize impact and minimize duplication. We prize collaboration in all interactions – with our teammates, stakeholders, and suppliers. We disagree, align, and commit. Effectiveness and efficiency in collaboration are required.
- Respect Others: We earn and show respect, treating our teammates and partners with empathy and inclusion. We presume good intent while prioritizing impact. We balance confidence and candor with humility and kindness.
- Be an Owner: We are Wayfair first. We act on what’s best for the company, ahead of team or individual goals. We spend every dollar as if it is our own. We take pride in Wayfair’s success while planning the next win. We always think long-term
- Innovate & Improve: We are not limited by precedent. We boldly challenge the norm. We continually identify opportunities to innovate, improve, and simplify. We value incremental improvements, but we also look for game-changing breakthroughs.
- Adapt & Grow: We value adaptability and self-reflection. We find opportunity in every change, experience, and mistake. We are committed to continuous self-improvement.
Company HQ
Prudential / St. Botolph, Boston, MA
Articles
Leadership
Niraj Shah
(Co-Founder & CEO)Studied Engineering at Cornell University before co-founding Spinners, a Boston-based IT services company. Previously acted as Entrepreneur in Residence for Greylock and has served as CEO of Wayfair since co-founding the company in 2002.
Steven Conine
(Co-Founder)Co-founded Spinners before working for Operations at iXL. Conine also co-founded Pillar VC in 2016.
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