Growth Lead, Workwize
Global IT hardware management
Be an early applicant
Global IT hardware management
101-200 employees
Be an early applicant
101-200 employees
Company mission
To unlock boundless opportunities for a global workforce.
Role
Who you are
- This is a senior, high-impact role for someone who has been through the journey of scaling inbound from $10M to $50M ARR and knows exactly how to build repeatable, measurable growth
- Beyond the strategic vision, you know how to execute and iterate quickly
- 10+ years of experience in B2B marketing, with a meaningful portion in growth or demand generation roles
- Demonstrated track record of scaling inbound from $10M to $50M ARR, ideally at a Series B-stage company
- Deep, hands-on expertise across SEO, content marketing, paid media (LinkedIn, Google, Meta, Reddit), and organic social
- Proven experience designing and running ABM programs in close partnership with sales teams
- Strong analytical mindset: comfortable with attribution models, cohort analysis, and pipeline forecasting
- Experience managing and developing team members in a fast-paced growth environment
- Proactive self-starter who identifies opportunities and moves fast. You don’t wait for permission
- Equally comfortable thinking strategically at the board level and executing in the weeds
- Strong communicator who can align cross-functional stakeholders and report clearly on results
- Data-driven, but not analysis-paralysed. You use data to act, not to delay
- Intellectually curious, always testing new channels, formats, and tactics
What the job involves
- We’re looking for a Growth Team Lead who will own and further scale Workwize’s entire inbound marketing engine. You’ll lead organic and paid acquisition strategy while partnering closely with the outbound team to power Account-Based Marketing (ABM) motions
- You’ll prioritize growth bets with conviction, scale what works, and cut what doesn’t. Most importantly, all backed by data
- Design long-term strategy and execute the full inbound marketing playbook across organic and paid channels, together with your direct reports
- Own SEO and content-led growth: ranking for high-intent keywords on Googleand building topical authority in the IT tech space
- Build Workwize’ssolid presence in LLM-generated answers and AI search surfaces (Claude, ChatGPT, Perplexity, Gemini) as a core distribution channel
- Drive organic social strategy across LinkedIn and other relevant platforms to grow brand awareness and community
- Manage paid acquisition across LinkedIn, Google, Meta, and Reddit, owning budget, creative strategy, bidding logic, and performance
- Partner with the outbound sales team to design and run ABM motions: identifytarget accounts, warm them through paid and content, and trigger outbound outreach based on engagement signals
- Mature the infrastructure. This includes tooling, workflows, and scoring to connect inbound intent signals with outbound execution
- Set and own inbound pipeline contribution goals, working closely with revenue leadership to align on targets
- Build full-funnel reporting across all inbound channels: impressions → clicks → MQLs → pipeline → revenue
- Continuously identify new growth levers, prioritize experiments, and iterate rapidly based on data
- Translate market trends and competitive intelligence into actionable marketing programs
Our take
Workwize is a procurement and management platform tailored specifically to meet the evolving needs of remote and hybrid working. At its core, Workwize prioritises customisation, flexibility, and transparency, enabling companies to effectively manage and procure the essential technologies and tools vital for their workforce.
Based in the Netherlands, Workwize has swiftly garnered acclaim, serving fast-growing startups and established enterprises alike within its native landscape. With its appeal extending globally, securing players such as Netflix to leverage its services within Europe. For a young company born out of the pandemic, Workwize has charted an impressive trajectory, underlining the enduring relevance of hybrid and remote work models well into the 2020s.
Backed by multiple rounds of funding, Workwize has embarked on an ambitious expansion journey across Europe, capitalising on its existing client base spanning fifteen countries. Furthermore, strategic investments in workforce augmentation underscore a promising phase of growth for the company, poised to solidify its position as a frontrunner in shaping the future of workplace management and procurement solutions.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2025
$15m
SERIES A
Jan 2022
$1.8m
SEED
Total funding: $17.3m
Company benefits
- Dynamic Work Place: Work flexibly with hybrid and remote options, plus the ability to work from anywhere for up to four weeks each year.
- Diverse, Global Team: Collaborate with a diverse team across cultures, unified by English, and anchored by our Amsterdam headquarters.
- Heart of Amsterdam: Enjoy the centrally located headquarters in Amsterdam with scenic views of the iconic canals.
- Home oFfice Budget: Receive a MacBook and a home office budget to ensure you’re set up for success anywhere.
- Monthly Team Events: Connect and celebrate with regular team events, meet-ups, and milestone celebrations in Amsterdam..
- Time to Recharge: Take advantage of vacation policies tailored to your region, ensuring work-life balance wherever you are.
Company HQ
Grachtengordel-West, Amsterdam, Netherlands
Leadership
Victor Dik
(Co-Founder & CCO)Previously a Planning and Portfolio Manager at Vodafone Ziggo, a Domestic Relationship and Recruitment Manager at Knowledge 2 Share Foundation.
Sebastiaan Scholten
(Co-Founder & CTO)Previously an Investment Banking Intern at Lazard and eCommerce Director at MIPACHA.
Michiel Meyer
(Co-Founder & CEO)Previously a Business Growth Manager & Head of Addity at Buckaroo, Head of Department at Addity Payments, Consultant at McKinsey & Company and FinTech Developer at CoInvestor.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 21 more jobs at Workwize