Growth Marketing Lead, Recall Labs

• We’re looking for a Growth Marketing Lead — a dynamic leader who’s passionate about crafting high-performing strategies and skilled at executing breakthrough campaigns that drive growth
• 4+ years experience in growth or marketing with proven success scaling crypto brands, ecosystems, and communities
• Crypto-native who has worked in the industry and is passionate about AI
• An AI-driven operator who uses AI tools or agents personally and professionally, likely vibe coding in your spare time, and actively works to implement the future of marketing powered by AI
• Self-starter with a strong willingness to execute, bringing big, complex projects to life
• Strong strategic, analytical, and data analysis skills
• Exceptional communication skills in English (written and verbal)
• Experience working with marketing agencies and/or large cross-functional teams
• A trusted voice who understands our different audiences and what motivates them
• Ability to be agile and thrive in a fast-paced, remote startup environment

Desirable

• You’ll play a pivotal role in driving Recall’s global brand awareness, mindshare, and network adoption by activating both the crypto and AI communities
• This role reports directly to the CMO
• In your first six months, your goal is to craft and execute high-impact growth strategies that position Recall at the forefront the AI industry, achieve top 10 mindshare amongst all crypto x AI projects, grow network adoption, and enable one of the year’s most successful token launches
• Growth Marketing: Design and execute high-impact, data-driven campaigns and initiatives focused on the rapid growth of the Recall ecosystem, with a focus on building credibility, mindshare, and participation in AI agent competitions amongst developers and retail
• Strategic Collaboration: Work closely with leadership, product, partnerships, design, and external agencies (Marketing, PR) to align goals, set strategies, and execute initiatives
• Social Media: Reach and engage a global audience, build vibrant online communities, and expand mindshare across channels, with a focus on X and Discord
• Distribution & Amplification: Establish, manage, and optimize third-party channels and partnerships to spread our message, supercharge growth, and maximize ROI
• AI-Powered Tooling: Set up new systems, workflows, and tooling powered by AI that increase efficiency and improve output for your work and the marketing organization
• Points & Incentives: Manage the Recall points program, yap to earn, and various other incentivized growth programs aimed at activating the community and accelerating adoption
• Analytics & Optimization: Set and track KPIs, analyze performance, and continuously optimize strategies based on insights
• Brand Development: Shape and strengthen Recall’s brand voice and narrative across all platforms, positioning us at the forefront of crypto x AI ecosystem
• Growth Experiments: Run A/B tests and growth hacks to identify and evaluate high-impact opportunities