Senior Marketing Manager, tastytrade
$135-140k
+ Performance Bonuses + Stock Purchase Options
Office located in West Loop, Chicago
Options trading, futures & stock trading brokerage
Open for applications
Options trading, futures & stock trading brokerage
101-200 employees
Open for applications
$135-140k
+ Performance Bonuses + Stock Purchase Options
Office located in West Loop, Chicago
101-200 employees
Company mission
To help traders succeed through sophisticated technology, favorable pricing and exceptional customer service.
Role
Who you are
- Conversant in brand and CRM, as well as acquisition including paid social, display/programmatic, search, SEO, partnerships, etc
- Detail-oriented and strong project management skills, ability to juggle projects with many cross-functional teams
- Expertise using data to drive marketing decisions, proficiency in Google Analytics
- Experience or interest in learning about the world of FX trading and financial markets
- Experience working in a regulated industry
What the job involves
- As a Senior Marketing Manager, you will be responsible for developing the full-funnel marketing strategy and managing a multi-million-dollar budget for the fastest-growing forex trading provider in the US
- This role will report directly to the firm’s Chief Executive Officer
- The Senior Marketing Manager role is a senior role that requires a sound understanding of financial services marketing and superior prioritization skills to achieve aggressive growth targets, which include performance compensation incentives
- Develop and implement comprehensive, holistic marketing strategies and plans focused on brand awareness, acquisition & customer retention
- Manage multi-million-dollar marketing budget across digital channels
- Develop, execute, and optimize full-funnel, integrated campaigns by working collaboratively with cross-functional teams (Ops, Growth, Brand, CX, etc.)
- Define key performance indicators and set performance targets for marketing campaigns
- Analyze campaign performance data to identify trends, insights, and areas for improvement
- Create and distribute marketing campaign briefs to internal production teams
- Partner with marketing intelligence to communicate performance results regularly to senior stakeholders
- Gather relevant market data (consumer, competitive, advertising trends) to help formulate marketing strategy
- Partner with legal, compliance, brand, and commercial teams to develop marketing promotions and ensure all marketing is compliant and on-brand
- Marketing Tech you may use:
- MS Office Products
- Google Analytics
- Salesforce Marketing Cloud
- Adobe Workfront
- Adlib
- Smartly
Our take
With the aim of "making investing fun”, Unicorn-verified tastytrade has amassed a following in the hundreds of thousands, delivering technology and support for "do-it-yourself" investors.
Founded in 2011, the company supplies not only a trading platform but trading education resources as well. It has launched dozens of podcasts and online video channels focusing on investment strategies and trading, as well as learning courses for those looking to get their start in the space.
Acquired by IG Group, a global player in trading, in 2021, tastytrade has since employed this added strength to scale up its business and expand into international markets. This increasing visibility - at a time when markets are especially unpredictable and its platform an invaluable asset - should enable tastytrade to continue its upward momentum into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2018
$20m
SERIES C
Jun 2013
$7m
EARLY VC
Total funding: $47m
Company benefits
- Performance Bonuses
- Subsidized Engineering Training Program
- Stock Purchase Options
- Tuition Reimbursement Program
- Gym Membership Reimbursement
- Commuter Benefits
- Pet Insurance
- Wellness & Mental Health Programs
- Charitable Donation Matching
- Two Paid Volunteer Days Off
- Daily catered lunch when in the office
- Full kitchen with snacks and beverages
- Dog-friendly office
- In-building gym
- CTA stop a block away, Shuttle to/from Metra
- Office located in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars
Company values
- Innovative: We pride ourselves on being trailblazers in the industry - doing things our own way because we believe we’ve found better ways of doing things
- Agile: We’re incredibly proud of what we’ve built, but we’re relentless in seeking out even better ways to do things
- Passionate: We love what we do. It’s what drives us
- Dependable: At the end of the day, tastytrade is a brokerage and a firm that our customers trust with their finances. We take this incredibly seriously
- Team Focused: We love our casual atmosphere, but still have our eye on the prize. Our focus is delivering a product and service that exceeds our customers’ expectations, and each member of our team has an important role in making this happen
Company HQ
Fulton Market, Chicago, IL
Articles
Leadership
Tom Sosnoff
(CEO (tastylive, Inc.))Built a breakthrough options-trading platform, thinkorswim, later sold to TD-Ameritrade for $750 million.
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