Senior Director of Consumer Growth Marketing, Handshake
$287.5-322k
OTE
+Equity
More information about location
3 days a week in office
College career network and job board
Open for applications
College career network and job board
501-1000 employees
Open for applications
$287.5-322k
OTE
+Equity
More information about location
3 days a week in office
501-1000 employees
Company mission
To democratize access to opportunity and ensure any student can build a great career no matter who they know, where they live or what school they attend.
Role
Who you are
- 10+ years of growth marketing experience spanning the full funnel on a consumer product
- Proven track record successfully developing and executing B2C growth marketing strategies, ideally in multi-sided marketplace business
- A builder, excited to work in a fast-paced startup environment and craft a playbook to scale all facets of Handshake’s engine (strategy, team, and infrastructure)
- Deep understanding of unit economics (CAC/LTV, CAC payback), sales cycles, customer journeys, acquisition metrics (CPA, CPC, CPM)
- Data driven with strong quantitative and analytical skills
- Experience creating effective, multi-channel segmentation and targeting programs to drive engagement and customer success
- Track record of building, managing, and scaling high-performing teams of marketers across a range of growth marketing specialties and building strong cross-functional partnerships to boot
What the job involves
- Handshake is hiring a Sr. Director, Consumer Growth Marketing reporting to the Chief Marketing Officer
- In this role you will develop and lead our consumer growth strategy to acquire, engage, and retain job seekers on the best career network for Gen Z
- You will partner closely with cross-functional leaders in product, engineering, and data science, as well as your fellow Marketing leaders in reaching, acquiring, engaging, and retaining our consumer users
- You will build and lead a full-funnel/end-to-end B2C growth team, ensuring our top of funnel efforts lead to quality, engaged, and successful users
- Grow top of funnel awareness across for our Gen Z/consumer audience of job seekers via paid and owned channels (paid media, consumer social, SEO, content distribution)
- This role will touch paid media, acquisition/demand, SEO, affiliate and channel marketing programs, as well as lifecycle, retention, and referral marketing strategies
- Drive student (consumer) marketing attributable logins and MAU via performance and lifecycle programs
- Manage the channels that feed the growth strategy, including consumer content and editorial that makes Handshake a “must have” resource for job seeking Gen Z, and our community and content ambassador ecosystem
- Develop growth initiatives that leverage PMM insights into target segments to bring the right consumers into Handshake’s marketplace
- Work together with Product, BizOps, and Marketing teams to improve CAC, LTV, and ROI by setting shared goals and creating cross-functional programs that drive new consumer user acquisition, engagement, and retention
- Manage analytics (and partner with product analytics) to measure and understand Handshake’s consumer funnels, as well as identify opportunities for optimization
- Build a culture of experimentation, optimizing growth levers to improve performance throughout the funnel, including A/B tests, creative and messaging tests, and exploring new growth channels
- Partner with the Brand teams to bring Handshake’s brand to market consistently and cohesively across all student and employer touchpoints
- Build, coach, and grow a high performing team that elevates those around you
- Work with agency partners to scale our efforts across channels
Our take
The three founders of Handshake established their company in an attempt to eliminate inequality and make the student hiring landscape fairer. The Handshake platform acts as a LinkedIn for college students, pairing students from every walk of life with more than 650K employers, including the entire Fortune 500, which includes Google and Nike.
The graduate recruitment platform is open to any student with a valid @.edu email address, with more than 12 million active users from thousands of colleges and universities. With a student-first philosophy, the company generates revenue from both universities and employers rather than students.
Valued at $3.5B, Handshake has gained traction in a competitive market, although it has strong competition from recruiting giants LinkedIn and Indeed. It stands out, however, by helping students build new relationships and skills, rather than simply making connections to people they already know.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jan 2022
$200m
SERIES F
May 2021
$80m
SERIES E
Total funding: $434m
Company benefits
- 💰Equity and ownership in a fast-growing company
- 🍼16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents
- 💝Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support
- 💻Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home
- 📚Generous learning & development opportunities and an annual $2,000/£1,500 stipend for you to grow your skills and career
- 🏦401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year
- 🏝 All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Summer and Winter #ShakeBreak, two one-week periods of Collective Time Off
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Garrett Lord
(Co-Founder & CEO)Majored in Computer Science at Michigan Technological University. Interned at Palantir Technologies before co-founding Handshake in 2012.
Ben Christensen
(Co-Founder)Graduated from Michigan Technological University with a degree in Computer Networking & Systems Administration. Interned at Target and worked as a Developer at Up and Running Software. Was part of Arbor Networks' ASERT Security Research team.
Scott Ringwelski
(Co-Founder)Attained a degree in Computer Software Engineering from Michigan Technological University. Co-founded Handshake in 2012.
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