AI Content Marketing Lead, Genie AI
Global Expansion
£62-70k
+ Stock Options
We are a Sunday Times Best Places To Work award winner and Deep learning based software company
Job no longer available
We are a Sunday Times Best Places To Work award winner and Deep learning based software company
21-100 employees
Job no longer available
£62-70k
+ Stock Options
21-100 employees
Company mission
Genie AI's mission is to open source the law.
Role
Who you are
- We are seeking an experienced AI Content Marketing Lead (Global Expansion) with demonstrated experience working across global markets and a discovery mindset on content we provide
- You possess mother-tongue of or otherwise full fluency in English (another major language would be a plus)
- You have a proven track record of creating high quality pages that acquire new users on a global scale, and in diverse markets
- You have the ability to synthesize large quantities of data and translate insights into actionable content strategies
- You are comfortable spending hours in keyword research, technical SEO tools, and are proficient at producing in-depth site audits
- You have implemented and maintained hreflangs at scale, and it is a challenge you enjoy getting stuck into
- You serve as the in-house SEO subject matter expert, providing training and guidance to cross-collaborative squads where necessary
- You have proficiency of working hand-in-hand with AI on a daily basis (but your work never ‘looks’ like it was done using AI)
- You are deeply empathic, able to inhabit the point of view of multiple target customer personas
- You enjoy using your initiative and can work fully autonomously, driven by the satisfaction of completing projects
- You are bold and embrace a ‘discovery mindset’, and what interviewing users can teach you about what you don’t know you don’t know
- You can communicate in a succinct and accessible way to internal and external stakeholders, and you are able to build trust and credibility at all levels of the business
- You possess strong emotional intelligence and are able to maintain healthy and professional working relationships in a small but rapidly growing team
- You’re keen to work independently, as well as collaborate at times with a rapidly growing diverse team
- You are a ‘first principles’ thinker, breaking down complexity with ease
- You have a keen interest in all things technology and are tech savvy
- You are innately curious; love to learn & to share your learning with others. We have fostered an incredible learning culture at Genie and are looking for someone who loves to invest in their own learning and self-development
What the job involves
- Reporting into Alex, our Growth Marketing Lead, your team can grow as fast as you can prove the value of the work you’re doing. Your work lays the foundation for international expansion
- As you push into new markets, and acquire more local traffic, you can hire in to the Global Content Marketing team beginning at a region, and then national level. Within 2 years, if the numbers look good, we will be in 15 locales and your team could be 10+
- You will create and execute the global content & SEO strategy for template landing pages, category pages and inbound mid/long-tail high intent landing pages
- You will confidently produce high quality, legally sound pages that maintain our brand integrity, at scale, in Webflow
- You will work directly with our AI & ML teams and use Genie’s AI to build these pages
- You will build with best practice site structure, technical SEO and page performance at front of mind
- You will build a repeatable scalable process to enter new markets, with a staged roll-out of different content types
- You will ensure we work efficiently and prioritise our work based on long-term potential business impact
- You will design and implement your own KPI’s and build reporting on your programs to highlight contributions to business performance
- You will stay up to date with the latest SEO trends, technologies and best practices
Application process
- You will initially meet our Talent Acquisition Lead, Charlette followed by a take home task. After this you will meet with Alex our Head of Growth Marketing & Rafie our CEO & Co-Founder followed by another task and Culture Interview with our Co-Founder & CTO, Nitish and Sophie our Legal Marketing Intern
- We look forward to meeting you & having fun throughout the interview process; please turn up as your authentic self & ask us about our Culture, Company events & Big Mission! We can’t wait to meet you!
Our take
Genie AI is a machine learning startup with a mission to open source the law. Its platform automates the drafting and review of legal contracts through workflow tools and AI. Companies on Genie no longer have to pay £5000 to a law firm for their contract, but can pay Genie a cheaper monthly fee instead.
Genie is not just AI - it works with a marketplace of top-tier lawyers, combining the best of human and machine intelligence to deeply understand contracts. Its state-of-the-art deep learning, private and explainable machine learning algorithms have been developed in conjunction with professors at Imperial College, UCL and Oxford University, and the team has published papers in top NLP conferences with Oxford University. The company most recently partnered with The University of Bristol to provide free legal contracts for the next generation of entrepreneurs.
Genie is already becoming a leader in the legaltech industry, having been selected on multiple government trade missions, mentioned in parliament by the Secretary of State for Justice, and backed by world leaders such as Lord Neuberger, the former President of the Supreme Court. It is very well positioned in the generative AI market that is expected to be worth around $110B by 2030.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 7 rounds)
Oct 2024
$17.8m
SERIES A
Aug 2023
$0.3m
GRANT
Total funding: $24.4m
Company benefits
- Top of the line MacBook Pro or Air
- Generous home office budget
- Unlimited business or technology books
- Subscription to The Lawyer
- Regular knowledge sharing sessions with experts
- Regular meditation and wellbeing sessions
- Team dinners & pub evenings
- Work from home or in the office
- Personal training budget
- Unlimited holiday
- Cycle to work scheme
- Give to charity with pre-tax payroll giving
- Outdoor hiking trips
- Join our (rather terrible) music band!
- Get free plants, gadgets, food & more with our employee benefits platform
- Work with all the latest apps and technologies
- Private Healthcare
Company values
- Align personal goals with company goals
- Share knowledge, grow together
- Never compromise quality
- Everyone has an equal voice
- Freedom to own what you do
- Think big, take massive risk
- Work should be fun!
Company HQ
London, UK
Articles
Leadership
Nitish Mutha
(Co-Founder & CTO)MSc in Machine Learning taught by Google Deepmind, previously Senior Software Engineer at Automatic Data Processing, award winning software engineer and launched Genie AI at Entrepreneur First.
Rafie Faruq
(Co-Founder & CEO)MSc in Machine Learning taught by Google Deepmind, previously Bond Trader at Daiwa Capital, lifelong coder and launched Genie AI at Entrepreneur First.
Diversity, Equity & Inclusion at Genie AI
Charlette Hinds (Talent Acquisition Manager)
- Democratising the Law starts with democratising our Teams! And this is why we:
- 1. Have our own Internal Equality, Diversity & Inclusion (ED&I) program defined, hosted & tracked by our Genies
- 2. Host quarterly ED&I sessions with participation on rotation to ensure that all of our Genies are heard & to encourage diversity of thought
- 3. Release anonymous, annual surveys to reveal trends & identify areas of improvement
- 4. Internally host a number of Guilds (voluntary, employee-led groups) whose aim is to foster a more diverse & inclusive workplace. Current Guilds include Hiking Club, Paper club, Music Club, ED&I, Book Club, Legal Learning & Gaming to name a few!
- 5. Have an unlimited budget for all Business, Law & Technology Books
- 6. Every Genie has an annual £500 L&D budget plus an associated 5 days off for any learning
- 7. Offer fully flexible working
- 8. Offer enhanced parental leave package for both parents
- 9. We use an objective scoring system that actively removes bias from the interview process, and try to ensure a good balance of diverse interviewers
- We make our ED&I journey fully transparent so if you would like to review please email our Talent Acquisition Manager, Charlette Hinds
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