Data Analyst, AutoScout24
Marketing Mix
New/used vehicle classifieds
Open for applications
New/used vehicle classifieds
501-1000 employees
Open for applications
501-1000 employees
Company mission
To help make mobility decisions easier for everyone.
Role
Who you are
- We are seeking a skilled and motivated Marketing Mix Analyst (m/f/d) to take ownership of our marketing analytics framework and help us make data-informed decisions to optimize marketing efficiency and ROI across multiple channels
- This role is perfect for someone with strong analytical and technical skills who is passionate about developing and maintaining sophisticated marketing attribution and mix modeling approaches
- A data enthusiast with 3+ years of experience in marketing analytics, marketing data engineering, or a related role
- Proficient in SQL and experienced in building data pipelines and ELT workflows with tools like Airflow and dbt
- Deep knowledge of cloud-based databases like Redshift, Snowflake, or BigQuery, and skilled in optimizing code for big data
- Expertise in marketing attribution and mix modeling techniques, with hands-on experience applying various models for multi-channel analysis
- Familiarity with advertising platforms (e.g., Google Ads, Meta, Criteo) and their tracking and reporting methods
- Strong understanding of marketing efficiency metrics, including CPM, CPC, CTR, CPA, and ROI
- Excellent communication skills, capable of explaining complex concepts to technical and non-technical stakeholders
- Self-motivated and proactive, with a proven ability to drive data-informed decision-making
- Advanced statistical modeling skills, including regression and Bayesian models, are a plus
- Fluent in English
What the job involves
- Collaborate with marketing teams to define requirements and provide insights into key performance metrics, such as Cost Per New User, Cost Per Lead, CLV, and ROI
- Utilize your expertise in marketing attribution, applying models like First-Touch, Last-Touch, Linear, Time-Decay, and Data-Driven Attribution (DDA) to evaluate multi-channel marketing efforts
- Build or refine marketing attribution models and develop Marketing Mix Modeling (MMM) approaches to assess ROI across online and offline channels, including TV, print, and digital marketing
- Analyze marketing spend through spend models, recommending efficient budget allocations to maximize ROI
- Collaborate with data scientists to enhance modeling techniques and address complex marketing problems using hierarchical and probabilistic methods
- Monitor and analyze performance metrics from advertising and martech platforms such as Google Ads, Meta, and Criteo, integrating their tracking and reporting methods
- Lead A/B testing initiatives, providing rigorous analysis and recommendations based on experimental results
- Develop and maintain efficient ETL pipelines and work on data modelling for marketing in our Data Lake
- Build and maintain robust dashboards in the BI tool to monitor and improve marketing efficiency, incorporating automations and alerts to catch trends and anomalies early
Our take
AutoScout24 is an online classifieds platform for new and used vehicles that’s been expanding its reach across 10 European markets for over two decades now. This period, however, offers a unique opportunity for growth - and AutoScout24 appears to be taking full advantage.
Both the new and used cars markets saw a big kick recently, as semiconductor shortages hobbled production lines and backlogs saw consumers opting for used vehicles instead. This meant big movement on the AutoScout24 platform, and the company’s used that to renovate its offering.
Now, it’s added both Smyle - a separate digital service through which AutoScout24 will sell used cars directly, instead of listing classifieds - and Autoproff - a B2B car sales platform in which AutoScout24 bought a majority stake just recently.
This diversification of business interests will help AutoScout24 cement a stronger position for itself as the European vehicle markets, especially for used cars, begin to cool off. With newer competitors like Carvago and Driverama championing a firmly tech-first approach, this kind of agility seems increasingly necessary.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- An environment in which you can drive innovative ideas forward
- Targeted training and workshops that support you and your development, including English or German courses
- A piece of equipment that is worth seeing and which you can use privately
- Working hours as flexible as you are, including the option to work from your home office
- 30 vacation days a year for best recreation
- A team that celebrates your shared successes, whether that’s spontaneously or at our legendary occasions such as our summer party or Oktoberfest, plus numerous team events all year round
- An attractive salary package and a range of personal benefits such as discounts from our partners, fresh fruit and free drinks
- Sports courses, team runs, and discounts at the gym
- A dog-friendly office. (We like our four-legged friends – bring yours with you.)
Company values
- Amaze customers - We put our customers first, by listening to their needs and earning their trust. We inspire choice and empower their decisions. Creating enjoyable experiences and delivering real value
- Take ownership - We focus on the challenge and identify opportunities. We take responsibility for our actions, owning our successes and learning from our failures
- Drive growth - We think big and stay curious. Relentlessly innovating and improving to grow our business. We invest in personal growth and work hard to master our skills
- Win together- We move, work and win as one. We foster a safe working environment, where we support and respect one another. We celebrate diversity, value all opinions and enjoy collaboration
Company HQ
Munich, Grünwald, Germany
Articles
Leadership
Edgar Berger
(CEO, not Foudner)Worked in various content roles at Bertelsmann SE & Co., before spending over a decade in various CEO positions at Sony Music Entertainment - ultimately Chairman/CEO for the international organization. Also served as an NED at Pacha Group, and is private Startup Investor.
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