Staff Product Designer, Webflow
Agentic CMS
$168.3-230k
Salary dependent on location. Canada@ 209,000 - 251,000 CAD. Plus bonus & RSUs all areas.
More information about location
Webflow is the agentic web marketing platform for go-to-market teams.
Posted today
Webflow is the agentic web marketing platform for go-to-market teams.
501-1000 employees
Posted today
$168.3-230k
Salary dependent on location. Canada@ 209,000 - 251,000 CAD. Plus bonus & RSUs all areas.
More information about location
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- BA/BS degree or equivalent experience
- 7+ years of product design experience with a portfolio showing recent, substantive work navigating ambiguous problems within complex products. You know how to make something complex feel obvious to the people using it. Experience with content systems, multi-user workflows, and agentic experiences is especially relevant
- Systems thinking at scale. You've designed for interconnected surfaces where decisions in one place ripple across others, and
- Comfort with technical depth. You can engage meaningfully with engineers on API design, data modeling, and content architecture to ensure design and systems decisions are aligned
- Strong interaction and visual design craft, with fluency in AI-assisted workflows — prototyping in code, using AI tools to explore and communicate ideas faster, and comfort working where the line between design and production is increasingly blurry
- Can hold a long-horizon systems problem and still ship focused, high-quality work in the near term
- Communicate with precision and can influence product strategy and present tradeoffs to senior stakeholders without losing the room
- Combine strong craft with the humility to test your assumptions early and often
- Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact
What the job involves
- We're looking for a Staff Product Designer to lead design across the Content and Localization teams on our Build pillar
- You’ll help shape Source by Webflow, our new platform where marketing teams and agents build and optimize digital experiences together
- Source is where the hard work of web marketing happens: scaling what works, driving impact with every iteration, and keeping brand and content consistent as teams and agents move at speed
- You'll own the Agentic CMS experience: a next-generation content layer that enables enterprise teams to manage content and deliver it across every site, channel, and AI agent they operate
- This work spans the full content lifecycle, from authoring and governance to localization and publishing
- This is a role for someone who thinks in systems, sweats the details, and gets excited about making complex content infrastructure feel simple — so marketers can move fast, agents can operate reliably, and every experience a brand ships stays coherent and on point
- Reporting to the Senior Director of Product Design
- As a Staff Product Designer you’ll …
- Own the Agentic CMS experience end-to-end, from early discovery and UX strategy through prototyping, detailed execution, and making sure what we ship is great. Define how enterprise marketing teams author, organize, govern, and publish content across multiple sites and channels — and how that experience holds together as a coherent system, from the visual authoring surface to publishing workflows to localization
- Design for both humans and agents. Build surfaces that work for marketing teams operating at scale and for AI agents querying and composing against structured content, with the right controls, transparency, and trust signals for each
- Think in systems. The CMS touches nearly everything Webflow's enterprise customers do. Hold a coherent experience model across interconnected surfaces while making individual flows feel simple and obvious
- Work upstream. Partner with PMs, engineers, and researchers to shape what gets built. Align on content models, API affordances, and product strategy before pixels get pushed
- Raise the bar — in craft, process, and how you use AI to move faster without sacrificing quality. Present work to cross-functional partners and senior leaders, and bring a point of view on how the CMS connects to the broader Webflow platform
Application process
- Application deadline: applications accepted on an ongoing basis until position is closed and filled
- This posting is for an existing vacancy
Our take
Webflow is an AI-native web experience platform that enables teams to design, build, manage, and optimize high-performing digital experiences across the entire website lifecycle — from creation to conversion — without relying on fragmented tools or constant developer handoffs.
Unlike traditional website builders or legacy CMS platforms, Webflow combines visual development, content management, optimization, analytics, localization, governance, and enterprise-grade hosting into a single, integrated system. This allows marketing, design, development, and growth teams — and increasingly AI agents — to collaborate in one shared environment while maintaining brand consistency, security, and control.
Built for a world where websites must perform for both humans and AI systems, Webflow helps organizations stay discoverable and relevant as search, personalization, and content consumption evolve. Native AI capabilities are embedded directly into core workflows, accelerating everything from site creation and content updates to experimentation, personalization, and AEO (AI Engine Optimization).
Today, over 3,000 organizations — from startups and agencies to global enterprises including Dell, Spotify, Dropbox, and Upcwork — use Webflow to build brand-forward digital experiences that drive measurable business results. With a strong partner ecosystem, enterprise adoption momentum, and more than $330M in funding, Webflow is redefining how modern teams build and scale on the web.
Rather than replacing developers, Webflow shifts development effort to where it matters most — freeing teams to move faster, operate more efficiently, and evolve their digital presence without replatforming as their needs grow.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
30 people
Petra Ghamlouch, Account Executive, EMEA
Insights
Company
Employee endorsements
Challenging work
"I've learned more in my time at Webflow than I have at any job before, and most of it happened by doing, not by sitting in a training. If you want..."
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- Retirement saving matches and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
People progressing
Five roles in five years at Webflow, each one built from scratch. Now leading GTM Strategy & Operations, turning product releases into go-to-market impact.
From Webflow community builder to Senior Solutions Architect, Jon spent nearly a decade building with the platform before joining the team behind it.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
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