Marketing Coordinator, CloserStill Media

• You are a highly organized marketing professional with excellent writing skills and a knack for managing details
• A highly organized and motivated Marketing Coordinator
• Experience: 1-2 years in a marketing environment or relevant internship experience
• Excellent time and project management skills, with the ability to prioritize tasks and manage multiple projects to completion under tight deadlines
• Exceptional attention to detail
• Outstanding English grammar, writing, and communication skills
• Strong organizational skills
• Excellent interpersonal skills, comfortable communicating at all levels internally and with external partners
• Positive, team-oriented self-starter with the ability to take initiative and work independently in a fast-paced environment
• Embraces a culture of continuous learning and a strong growth mindset
• Proficiency in MS Office
• Well-versed in popular social media platforms and best practices
• Willingness and ability to travel 1-3 times a year as needed

Desirable

• You'll play a key role in executing marketing initiatives that drive audience growth and engagement for our world-class events and digital resources
• Reporting to the Senior Marketing Manager, you'll be instrumental in driving engagement within our global community of 65,000+ learning technology experts
• Email Marketing & Automation
• Building email marketing campaigns, including segmentation, setup, deployment, and reporting, utilizing features like dynamic content and multi-step workflows
• Within the marketing automation system, create and deploy emails, landing pages, and forms
• Construct and maintain automated campaigns and programs (e.g., nurture, re-engagement, cart abandonment, new contact creation)
• Assist with copywriting and editing promotional emails
• Campaign Management, Content & Social Media
• Partner with Marketers to copywrite and execute a wide range of digital and email campaigns to drive awareness, interest, and engagement (including creating landing pages, websites, digital/email copy, and conversion-focused layouts)
• Assist Guild Marketing Managers with developing, setting up, deploying, and reporting on organic social media campaigns
• Analysis, Reporting & Optimization
• Track progress and improve marketing funnels through analysis and optimization
• Discover improvements through research, internal/external feedback, best practices, and testing methodologies (e.g., A/B testing)
• Ensure accurate tracking of all marketing activities
• Prepare marketing reports by collecting, analyzing, and summarizing data
• Success in this role will be measured by email and other digital performance KPIs, as well as the ability to impact marketing performance through reporting
• General & Administrative
• Develop deep knowledge of the Learning Guild’s key markets, industry issues, trends, and best practices
• Perform other related marketing and administrative duties as needed
• CloserStill Media reserves the right to request a DBS or credit check should the role require it