Principal Product Marketing Manager, Splunk
AI & Integrations
$129.6-220k
Salary dependent on location. + Incentive Compensation
More information about location
Data security & observability platform
Open for applications
Data security & observability platform
1001+ employees
Open for applications
$129.6-220k
Salary dependent on location. + Incentive Compensation
More information about location
1001+ employees
Company mission
To allow clients to focus on the business outcomes that data can deliver by helping organisations use their data to answer questions, take actions, and achieve business objectives
Role
Who you are
- Expert Storyteller: You are a master of positioning and messaging, with a proven track record of successfully positioning solutions for IT professionals and leaders
- Your ability to craft compelling, differentiated narratives that resonate with technical audiences will be essential to our success
- Market Insight: You have a deep understanding of the AI market, its competitive landscape, and emerging trends
- You’re experienced in developing cross-portfolio messaging and positioning for integrated products and solutions
- You know how to conduct thorough market and persona research and stay ahead of the curve to ensure our strategies align with evolving market dynamics
- Product Launch Experience: You thrive on successfully launching new capabilities and products
- With a history of successfully managing product launch processes, you bring a well-informed market and marketing perspective to product management, ensuring our solutions and GTM plans are always ahead of the competition
- Enabling Success: You’re passionate about empowering teams to succeed
- You’re skilled in enabling sales teams and partner channels by providing them with clear, compelling messaging and positioning on a global scale
- You know how to develop content for campaigns that will drive demand and build pipeline that converts to customer success
- 5+ years in product marketing, product management, or sales engineering at a high-growth B2B software company
- Proven ability to effectively position B2B products for growth in the market, appealing to technical users and economic decision-makers
- Experience in AI, software platforms, integrations, observability, security or other software delivery spaces preferred
- Expertise in writing differentiated and compelling marketing content for all target personas and buyers
- Proven communication, presentation, public speaking, and collaboration skills
- Adept at influencing executives and building consensus in a constantly changing and fast-paced environment
- Growth mindset, positive attitude (kind humans’cpolicy), and curiosity to learn and try new things
- Bachelor’s degree or related experience
What the job involves
- We’re looking for a Principal Product Marketing Manager to help lead and drive the global go-to-market (GTM) strategy for Splunk Artificial Intelligence and Integrations—a key component for delivering customer value and growing the business across platform, security, and observability
- In this critical role, you’ll play an integral part in shaping the future of our AI and Splunk-Cisco integrations that will advance our leadership position and momentum
- Develop cross-portfolio and product-level positioning and messaging for Splunk AI and Integrations that resonates with our target personas (IT professionals and leaders)
- Empower our sales and customer-facing teams with sales plays, messaging, tools, and training they need to confidently communicate our positioning, POV, and value propositions to get customers excited to try, buy and adopt Splunk AI and Integrations products and solutions
- Inform and help drive the global GTM strategy for Splunk AI and Integrations, working collaboratively across Splunk and Cisco product marketing teams
- Inform strategy and planning for integrated marketing campaigns, in partnership with cross-functional stakeholders across the marketing team
- Frequently conduct market and persona research and engage with customers and influencers to understand changing market dynamics and emerging trends, especially in AI
- Work closely with our Competitive Intelligence team to articulate competitive differentiation and positioning against our top competitors
- Work closely with our Technical Marketing team to develop and deliver compelling demos that show the value of Splunk AI and Integrations for key digital resilience use cases
- Lead messaging, enablement, and development of marketing plans to support product launches and key events, including Cisco Live, Splunk .conf, and others
- Collaborate with product management to gather customer insights and help inform market requirements for roadmap and future marketing plans
Our take
Splunk was founded to produce software for searching and analysing machine-generated data for clients. The platform provides live data insights and is an attractive option due to its flexibility, scalability and ability to process real time data.
The company has evolved significantly since being founded, implementing developments in augmented reality, machine learning and mobile technology. Further, the company's transition to the cloud has allowed it to provide new offerings, and proved its ability to move with market trends.
Acquired by Cisco in 2024, Splunk now benefits from Cisco's user protection, breach protection and threat intelligence capabilities. The company will continue to deliver its security products, and also has plans to enhance its portfolio moving forwards.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Sep 2007
$25m
SERIES C
Jan 2006
$10m
SERIES B
Total funding: $40m
Company benefits
- Paid parental leave
- Work from home opportunities
- Health Care and Insurance
- Paid Time Off
- Education reimbursement
- Electric car charging stations
- Employee Assistance Program (EAP)
- Stocked kitchens
- Gym discounts/onsite fitness centers
- Pet insurance discount
- Student loan resources
- Cool workspace with collaborative environments
- 529 College Savings Plan
Company HQ
South Beach, San Francisco, CA
Leadership
Gary Steele
(EVP & GM of Splunk at Cisco, not founder)Was CEO and President of Splunk before it became a Cisco company. Previously CEO at Proofpoint and Portera, VP at Sybase, and Market Development Manager at Sun Microsystems.
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