Demand Generation Manager, Teamwork
+ ESOP
Project management platform
Job no longer available
Project management platform
501-1000 employees
Job no longer available
+ ESOP
501-1000 employees
Company mission
To make teams that deliver client work efficient, organised, profitable, and happy.
Role
Who you are
- We are looking for an experienced and detail-oriented Demand Generation Manager to join our growing Marketing team
- 5+ years of experience in demand generation, with experience in full events strategy execution and ABM, preferably in B2B SaaS
- Strong track record in event strategy and execution, with measurable pipeline contribution
- Expertise in target account marketing methodologies, including personalized engagement strategies
- Strong analytical mindset – ability to track, analyze, and optimize campaigns based on performance data
- Experience managing multiple priorities across cross-functional teams (Sales, Content, Product Marketing, etc.)
- A growth mindset and a self-starter—comfortable with testing new platforms, experimentation, iterating on strategies, and adapting to business needs in a fast-paced environment
- Experience with marketing automation and CRM platforms (HubSpot a plus), familiarity with paid social and Google Ads a plus
What the job involves
- As the Demand Generation Manager, you will play a key role in driving pipeline by owning event strategy (sponsored events, networking opportunities and intimate, high-value Teamwork-hosted events), initiating ABM / Targeted Account Marketing programs, supporting nurture sequences for larger ongoing campaigns and piloting new demand generation platforms
- This role is critical in accelerating revenue growth through a combination of field marketing, account-based marketing, and re-engagement strategies
- This role reports into the Demand Generation and Content Lead and is part of the Marketing team whose purpose is to develop predictable and scalable programs that drive net new customer acquisition and expansion
- You will partner closely with sales, content, web, performance marketing, brand, and product marketing teams to ensure our demand generation strategy delivers on business objectives
- We are looking for a strategic and results-oriented demand generation marketer who can take ownership of campaigns, programs, and pipeline generation from ideation to execution
- Event marketing - Develop and execute high-impact event strategy focused on pipeline generation and net new acquisition including experience across own and third-party sponsored events
- Manage e2e event strategy including relevant event selection and e2e approach including delegate acquisition, at event experiences and post-event marketing and sales outreach programs, budget management, measurement and ROI
- Lead and execute the target account marketing strategy for small to medium-sized firms, collaborating with go-to-market and sales teams to strategize, coordinate, and implement campaigns effectively
- Nurture Sequences & Funnel Re-engagement: Support development of nurture programs across all campaigns to re-engage stagnant pipeline and accelerate conversions
- Research and evaluate emerging demand generation platforms to assess their potential impact on pipeline generation while fostering a culture of experimentation to drive innovation and continuous improvement
- Plan, execute, and optimize integrated marketing campaigns, ensuring alignment with overall demand generation strategy and business goals
- Sales Collaboration & Enablement: Partner with sales teams to develop effective follow-up strategies and establish feedback loops for continuous campaign improvement
- Data-Driven Performance Management: Own reporting and analytics to measure campaign effectiveness, pipeline impact, and ROI, making data-backed recommendations for optimization
Our take
The adoption of project and team management software has seen a consistent upward trend over the years. In recent years, it has become an indispensable tool for organisations of all sizes and industries. With the sustained prevalence of remote and hybrid work models and widespread digital transformation initiatives, the project management software market is not only hot but also experiencing rapid growth.
Teamwork has been riding this wave of growth, having expanded and refined its platform since as far back as 2007, achieving profitable growth right from the outset. This makes its 2021 funding round even more significant, poised to support the company in consolidating and expanding its already prominent global position.
Although the dominant market is in the US, Teamwork has a robust presence in its home turf or Europe. Furthermore, it has successfully cultivated an international footprint with 20,000 clients, including global entities such as Disney, PayPal, and HP. While entering the competitive US market pits the company against industry giants like Asana and Trello, Teamwork's solid European foundation and substantial funding position it well for the challenge.
Steph
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (1 round)
Jul 2021
$70m
GROWTH EQUITY VC
Total funding: $70m
Company benefits
- Up to 30 days vacation
- Pension/Retirement matching
- Health plans and wellbeing programs
- Give Back program
- Educational resources and generous allowance to support development
- Inclusive policies - maternity, paternity & parent leave, as well as a focus on flexible working
- Recognition programs
- Employee Share Options (ESOP) - we mean what we say when we say, ‘act like an owner’!
Company HQ
Blackpool, Cork, Ireland
Leadership
Daniel Mackey
(CTO)Previously an App Developer and Director at Digital Crew, where they were also the owner.
Peter Coppinger
(CEO)Previously a Director at Digital Crew.
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