Product Marketing Specialist, Eltropy

• Ions:
• A Bachelor's Degree in a related field like Technical Writing, Communications, or Marketing is required
• 3+ years of experience in product marketing and technical writing within a high-tech, software as a service (SaaS) industry is expected
• Strong writing and editing skills are essential for adapting content to different audiences
• A good grasp of product marketing principles and the ability to understand and explain complex technical information are required
• A deep understanding of Zendesk is required
• Experience with content management systems and documentation tools is required
• Familiarity with version control systems is desired
• Strong communication, collaboration, project management skills and the ability to manage multiple tasks are required

Desirable

• As a Product Marketing & Technical Content Writer, you will be crucial in bringing our products and related support materials to market and ensuring our customers understand how to use them effectively
• You will bridge the gap between product development, marketing, and sales by creating compelling, user-centric content. This involves both understanding our product's value proposition and translating technical information into easily understandable documentation and videos
• Collaborate with product managers to develop product positioning and messaging that resonates with target audiences
• Work with cross-functional teams to ensure successful product releases
• Develop targeted messaging informed by user research, market insights, and product understanding
• A storyteller. You have deep empathy for users and can adapt how you communicate to best reach and engage your audience—from developers to technical and non-technical founders—and differentiate Eltropy
• Support marketing collateral, including website content, blog posts, email campaigns, brochures, and social media posts, highlighting product features and benefits
• Support the development of sales enablement materials such as presentations, case studies, and sales decks
• Conduct market research to understand target audiences, competitors, and industry trends, using insights to inform marketing strategies
• Build engaging content for a self-service onboarding program
• Contribute to the ongoing product marketing strategy by suggesting improvements based on performance analysis and customer feedback
• You have excellent verbal and written communication skills
• Data-oriented. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market
• Create and maintain product documentation such as user manuals and how-to guides
• Simplify complex technical concepts into clear, user-friendly language
• Collaborate with product teams to ensure technical accuracy and gather necessary information
• Write content for product releases, including release notes
• Utilize visual aids like diagrams and screenshots to improve understanding
• Manage and enhance documentation sites, like Zendesk, including publishing and organizing content
• Develop scalable documentation processes and style guides