Director of Product Marketing, GrowthLoop
$180-200k
The total compensation will also include a meaningful variable component and equity in the company
No-code data activation platform
Job no longer available
No-code data activation platform
21-100 employees
Job no longer available
$180-200k
The total compensation will also include a meaningful variable component and equity in the company
21-100 employees
Company mission
To enable all teams to access customer data in the data warehouse and transform their data warehouses into enterprise growth engines.
Role
Who you are
- 10+ years of product marketing experience, with many of those years in a product marketing leadership role, directed at enterprise SaaS industries and ideally within the marketing technology space
- Proven success in leading and scaling product marketing in complex, fast-paced organizations, ideally at a similar size and stage of growth
- A deep understanding of category creation and competitive differentiation. You have successfully built, launched, or transformed product categories in competitive markets - perhaps even more than once!
- Able to craft compelling narratives and simplify complex technical ideas for various audiences, from technical decision-makers to marketing leaders to C-suite executives
- Excellent writing and communication skills
- Highly strategic, with the ability to thrive in dynamic environments. You can anticipate market shifts, uncover key opportunities, and pivot when necessary
- Has closely collaborated with Sales teams, contributed to sales enablement efforts, and can quantify the pipeline generated through product marketing efforts
What the job involves
- GrowthLoop is pioneering a new category of AI on the data cloud to power marketing campaigns that directly lead to impact in a way enterprise CMOs have never seen before
- We are looking for a sharp, creative, strategic, and hands-on product marketing leader who knows firsthand how impactful category creation can be for a company. This person will lead the way to bring GrowthLoop’s new category to life in 2025
- This senior position will partner with our VP of Marketing, VP of Sales, CEO, and broader GTM team to design the category, refine positioning and messaging, and build the narrative that brings it to life
- This person will then have the opportunity to inspire and train our sales team, as well as work alongside marketing on thought leadership, content, and community building to ignite the market
- This person’s partners in crime are our Senior Product Marketing Manager and Content Marketing Manager. Together they will craft an exceptional story in the market and work together to establish GrowthLoop as the category leader
- Category Definition & Leadership: Lead the initiative to define and own a new category that combines AI and the data cloud to inspire a new way of driving growth, and then positioning GrowthLoop as the market leader in this rapidly evolving space
- Product Positioning, Messaging, and Narrative: Develop and refine GrowthLoop’s core product message and positioning to resonate with our target audience, including both marketing and data leaders. Ensure our message is clear, differentiated, works up and down enterprise leadership, and is tightly aligned with our overall business objectives. This person will build a powerful core narrative that must flex for a variety of purposes, as well as be able to simplify it to fit the context without losing the nuance and power of the message
- Messaging Enablement and Consistency: Make sure our messaging and storytelling work is properly disseminated across the team and gets stronger through simplicity, repetition, and amplification. GrowthLoop’s core message and narrative should be impactful across all channels within marketing, sales, customers, and more
- Market Research: Tap the analyst community, market research, and the customer base to develop and refine ICPs and personas to align GTM across sales and demand generation efforts
- Competitive Intelligence: Assess the competitive landscape, delivering actionable insights that shape our strategy, as well as refine positioning and differentiation. Proactively anticipate industry trends, ensuring GrowthLoop remains a leader in innovation and maintains its competitive advantage
- Sales Enablement: Develop tools, resources, and training that empower our sales team to communicate GrowthLoop’s unique value. Create narratives that are compelling and drive urgency throughout the sales process
- Content Creation & Storytelling: Drive the creation of high-impact content, including presentations, case studies, product collateral, blog posts, and web copy. A key component of this role will be articulating complex technical concepts in a clear, engaging, and persuasive manner
Our take
GrowthLoop’s no-code data interface allows enterprises to unlock first-party customer data stored in their own warehouses and quickly create target customer segments for more impactful marketing, advertising, and sales.
One of the major challenges for companies these days is to effectively activate the data they gather. Thus, a solution like GrowthLoop’s has the potential to turn data warehouses into growth engines without having to use external Customer Data Platforms.
The company, which until 2022 was built without any capital investment, has an impressive client list which includes Google Cloud, Indeed, NASCAR and the Boston Red Sox. Funds raised in 2022 allowed GrowthLoop to expand its services and invest in new features for the platform - such as a first-of-its-kind AI audience builder, a GenAI Marketing solution in partnership with Google Cloud and Typeface and a cross-channel journey builder for the data cloud.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Remote-friendly environment
- Flexible PTO
- Healthcare Coverage
- Learning and development opportunities and stipend
- Monthly Recharge days
- 401(k) matching
Company HQ
SoMa, San Francisco, CA
Leadership
Christopher Sell
(Co-CEO)Previously worked in Product Marketing at Google. Former Head of Product at URX (Acquired by Pinterest), which helps mobile web publishers show users relevant sponsored content from within apps.
David Joosten
(Co-CEO)Former Product Marketing Manager at Google. Prior to Flywheel Software, co-founded and was CEO of Metria Analytics - a startup which provides business insights and media measurement through transactional data.
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