Digital Marketing and Social Media Manager, SOPHiA GENETICS
$88-168k
3 days a week in office
Medicine software company
Be an early applicant
Medicine software company
201-500 employees
Be an early applicant
$88-168k
3 days a week in office
201-500 employees
Company mission
To transform patient care by expanding access to data-driven medicine globally.
Role
Who you are
- Are you an experienced digital marketing professional with a passion for executing global digital marketing initiatives?
- Degree level educated or equivalent in digital marketing, web design, communications, or related field
- 5–7 years of experience in digital marketing
- Experience working in international organizations preferred
- Experience in healthcare, life sciences, SaaS, or molecular diagnostics strongly preferred
- Deep knowledge and experiences of a CRM systems (Salesforce preferred), and marketing automation system
- Knowledge of GDPR, CCPA, and CAN-SPAM compliance
- Proficiency with Microsoft 365 Suite
- Experience with marketing automation platforms (Pardot preferred)
- Google Analytics, Google Ads Certified
- CRM platforms (Salesforce preferred)
- SEO tools and keyword research platforms
- Project management tools (JIRA Preferred)
- Knowledge of social media advertising platforms
- Experience with an ABM platform a plus
- Strong analytical mindset with ability to translate data into action
- Experience building and optimizing digital campaigns
- Solid understanding of marketing automation and lead lifecycle management
- Strong organizational and project management skills
What the job involves
- Join our team to develop and deliver a global social media strategy aligned with brand, product marketing, and revenue marketing initiatives across LinkedIn, X, YouTube and emerging channels
- Join the SOPHiA GENETICS Marketing team as our new Digital Marketing and Social Media Manager and enable us to make a positive impact on the outcomes for cancer and rare disease patients worldwide
- We believe there is a smarter, more data-driven way to make decisions in healthcare and our cloud-native AI powered SOPHiA DDM Platform makes that vision a reality on a daily basis. You will have direct input to our mission to democratize data-driven medicine for the ultimate benefit of cancer and rare disease patients across the globe
- The Digital Marketing and Social Media Manager is a hands-on digital marketing leader responsible for executing global digital marketing initiatives that support SOPHiA GENETICS’ brand visibility and inbound demand generation goals
- This role works with many different departments and areas of the organization, but partners closely with field marketing, product management, sales, and content teams to operationalize global strategy into measurable digital campaigns, optimized customer journeys, web experiences, and performance-driven marketing programs
- The Digital Marketing Manager focuses on operational efficiency, implementation excellence, performance optimization, and cross-functional collaboration to drive qualified inbound traffic, engagement, and lead generation
- Execute global digital marketing initiatives aligned with company strategy and regional needs
- Translate global go-to-market strategies into digital campaign plans across all established channels
- Support regional teams in localizing and implementing messaging and campaigns
- Develop and manage multi-channel campaigns to drive awareness and lead generation
- Manage assigned digital budget lines (paid search, paid social, display, third-party programs)
- Track performance metrics and recommend tactical optimizations
- Create and segment targeted audiences for ABM campaigns for the field and vertical marketing team
- Manage website content updates and optimization for lead generation
- Partner with content and field marketing to build strategic landing pages
- Optimize website performance using SEO, PPC, and Google Analytics insights
- Monitor inbound traffic, engagement metrics, and conversion rates
- Support field and content marketing teams in activating digital campaigns
- Develop nurture programs and retargeting strategies aligned with audience segmentation
- Ensure timely setup and deployment of digital assets and landing pages
- Compile dashboards and performance reports using analytics tools
- Identify areas for optimization and recommend improvements based on data
- Develop and execute a global social media strategy aligned with brand, product marketing, and revenue marketing objectives across LinkedIn, X, YouTube, and emerging channels
- Own the content calendar and publishing workflow, coordinating with Content and Vertical Marketing teams to promote clinical insights, thought leadership, events, product launches, and customer stories
- Manage community engagement across platforms, responding to comments, messages, and discussions in a timely, compliant, and brand-appropriate manner
- Monitor social listening tools and industry conversations to identify trends, competitive insights, and engagement opportunities within precision medicine and molecular diagnostics
- Integrate social campaigns into broader demand generation, ABM, and paid media strategies
- Starting Date: Q2 2026 - Date as discussed
Application process
- Apply now with your CV and any supporting information
- Suitably qualified candidates will be invited through an interview and screening process where you will speak with members of our Talent Acquisition Team, the hiring leader alongside key colleagues and stakeholders from across the business. If you need additional support for accessibility, please contact our TA team for assistance
Our take
Though health and genetic data are increasingly available in large quantities to healthcare providers, it can be very difficult to gain insights from it. Data processing is a significant bottleneck, and important information which could be vital to a patient's health can easily be overlooked or misinterpreted. SOPHiA GENETICS has developed a SaaS platform which seeks to change this, by processing raw data received from partner institutions and then returning a standardised report which can be actioned by the end user. The platform then learns from this process, becoming more capable the more data it receives.
The global healthcare AI market is thriving, with numerous large competitors in the sector such as Welltok, iCarbonX and IBM (Watson Health). However, SOPHiA's USP is its support of democratizing health data, which means that it has continually worked closely with a variety of healthcare providers each using different instruments, and providing non-standardized data. While this was initially a hurdle, once overcome it has become a strength, allowing the platform to engage with the equipment a healthcare provider has rather than requiring a particular inventory.
SOPHiA went public in 2021 and since then has pursued collaborations with institutions and companies that focus on cancer screening and diagnostics. Most recently the company launched advanced MRD tracking capabilities, further innovating in the oncology space. With these cutting-edge tools. SOPHiA strengthens its leadership in data-driven medicine, paving the way for more personalized healthcare.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2020
$110m
SERIES F
Jan 2019
$77.5m
SERIES E
Total funding: $251.2m
Company HQ
Rolle, VD
Leadership
Jurgi Camblong
(Co-Founder & CEO)Previously the CEO at Gene Predictis. Prior to that, they were a Post-doctoral Associate Researcher at Oxford University.
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