Social Media Marketing Manager, SOPHiA GENETICS
$71.3-143.8k
3 days a week in office
Medicine software company
Open for applications
Medicine software company
501-1000 employees
Open for applications
$71.3-143.8k
3 days a week in office
501-1000 employees
Company mission
To transform patient care by expanding access to data-driven medicine globally.
Role
Who you are
- Are you an experienced digital marketing professional with a passion for executing global digital marketing initiatives?
- Degree level educated or equivalent in digital marketing, web design, communications, or a related field
- 5–7 years of experience in digital marketing
- Experience working in international organizations preferred
- Experience in healthcare, life sciences, SaaS, or molecular diagnostics strongly preferred
- Deep knowledge of CRM systems (Salesforce preferred) and marketing automation platforms (Pardot preferred)
- Google Analytics and Google Ads Certified
- Proficiency with SEO tools and keyword research platforms
- Knowledge of social media advertising platforms
- Experience with project management tools (JIRA preferred)
- Experience with an ABM platform a plus
- Proficiency with Microsoft 365 Suite
- Strong analytical mindset with the ability to translate data into actionable recommendations
- Experience building and optimizing digital campaigns across multiple channels
- Solid understanding of marketing automation and lead lifecycle management
- Strong organizational and project management skills with the ability to manage multiple concurrent work streams
What the job involves
- Join our team to develop and deliver a global social media strategy aligned with brand, product marketing, and revenue marketing initiatives across LinkedIn, X, YouTube and emerging channels
- Join the SOPHiA GENETICS Marketing team as our new Social Media Marketing Manager and enable us to make a positive impact on the outcomes for cancer and rare disease patients worldwide
- We believe there is a smarter, more data-driven way to make decisions in healthcare and our cloud-native AI powered SOPHiA DDM Platform makes that vision a reality on a daily basis. You will have direct input to our mission to democratize data-driven medicine for the ultimate benefit of cancer and rare disease patients across the globe
- The Digital Marketing Manager is a hands-on digital marketing leader responsible for executing global digital marketing initiatives that support SOPHiA GENETICS’ brand visibility and inbound demand generation goals
- This role works with many different departments and areas of the organization, but partners closely with field marketing, product management, sales, and content teams to operationalize global strategy into measurable digital campaigns, optimized customer journeys, web experiences, and performance-driven marketing programs
- The Digital Marketing Manager focuses on operational efficiency, implementation excellence, performance optimization, and cross-functional collaboration to drive qualified inbound traffic, engagement, and lead generation
- Own the daily editorial planning process: review industry news, curate internal updates, and manage the content calendar across LinkedIn, X, and Facebook
- Write compelling social copy and brief design teams or agencies for visual assets aligned to brand standards
- Track daily engagement metrics and adjust timing or messaging to optimize performance
- Monitor the CEO's LinkedIn profile daily, prioritizing high-value responses to partners, investors, and KOLs
- Ghostwrite thought leadership posts rooted in podcast episodes, industry developments, internal events, and direct requests — proactively driving the Research Spotlight series
- Conduct quarterly content reviews to optimize top-performing pages for traditional SEO and emerging Answer Engine Optimization (AEO/AI Search) standards
- Align social media promotion schedules with the Digital Director's paid media campaigns
- Support digital campaigns and DDM™ announcements with SEO-aligned copy and metadata
Application process
- Apply now with your CV and any supporting information
- Suitably qualified candidates will be invited through an interview and screening process where you will speak with members of our Talent Acquisition Team, the hiring leader alongside key colleagues and stakeholders from across the business. If you need additional support for accessibility, please contact our TA team for assistance
- Starting Date: ASAP
Our take
Though health and genetic data are increasingly available in large quantities to healthcare providers, it can be very difficult to gain insights from them. Data processing is a significant bottleneck, and important information which could be vital to a patient's health can easily be overlooked or misinterpreted. SOPHiA GENETICS has developed a SaaS platform which seeks to change this by processing raw data received from partner institutions. It then returns a standardised report which can be actioned by the end user. The platform learns from this process, becoming more capable the more data it receives.
The global healthcare AI market is thriving, with numerous large competitors in the sector such as Welltok, iCarbonX and IBM (Watson Health). However, SOPHiA's USP is its democratization of health data. It has continually worked closely with a variety of healthcare providers, each using different instruments and providing non-standardized data. While this was initially a hurdle, once overcome, it has become a strength, allowing the platform to engage with the equipment a healthcare provider has rather than requiring a particular inventory.
SOPHiA went public in 2021 and, since then, has pursued collaborations with institutions and companies that focus on cancer screening and diagnostics. In 2025, the company launched advanced MRD tracking capabilities, further innovating in the oncology space. With these cutting-edge tools, SOPHiA strengthens its leadership in data-driven medicine, paving the way for more personalized healthcare.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2020
$110m
SERIES F
Jan 2019
$78m
SERIES E
Total funding: $251.6m
Company HQ
Rolle, VD
Leadership
Jurgi Camblong
(Co-Founder & CEO)Previously the CEO at Gene Predictis. Prior to that, they were a Post-doctoral Associate Researcher at Oxford University.
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