Purchasing tech items like mobile phones and laptops can be cost-heavy and are not always affordable. People often have to plan around such purchases; the costs are unavoidable as they represent essential investments. Furthermore, the life cycle of products usually begins and ends with one user, which is not always optimized for sustainability.
Grover tackles these existing issues by offering a subscription service to tech products where customers can rent products on a rolling monthly basis. Through its flexible approach, the company aims to reach a wide target audience by increasing access to tech products as well as maximizing the value of these items by reducing waste and increasing their circulation.
Originally founded in Berlin, Grover has expanded its services to America, helping it achieve a 354% Year On Year growth. In 2022, the company opened a Miami headquarters, expanded its US team, and achieved 5.9 million visitors to its website. All of this combined signals the company's ripeness for expansion, whilst an impressive $50 million VC investment awarded in 2024 will accelerate a sustainable trajectory of growth.
Kirsty
Company Specialist at Welcome to the Jungle
