Performance Marketing Executive, Wild
DE Market
3 days a week in office
Refillable natural deodorant
Open for applications
Refillable natural deodorant
101-200 employees
Open for applications
3 days a week in office
101-200 employees
Company mission
To remove single-use plastic from the bathroom and redefine the future of personal care across Europe and beyond.
Role
Who you are
- The ideal candidate for this role is someone able to thrive in a fast-paced environment, wear multiple hats at once, and continually evolve their strategies to meet the needs of our prospective audiences
- Relative experience in performance marketing
- Fluency in German. Knowledge of French, Dutch or Italian is considered a plus
- Ambitious: Regularly looking for opportunities to find new areas of growth or efficiency within the business. Inquisitive and interested in learning more about the business both inside and outside of their department
- Market Knowledge: Genuine passion and interest in performance marketing with a willingness to learn and adapt to new platforms and technologies
- Data: An ambitious, curious, and analytical mindset with the ability to interpret complex data. Proficiency in Microsoft for data analysis and reporting purposes. Experience using Excel/ Google Sheets
- Communication: Excellent communication skills, both written and verbal, with the ability to articulate complex ideas effectively
- Time management & Organisation: Strong attention to detail. Capable of managing both predefined tasks, and ad hoc responsibilities that may arise
What the job involves
- We are seeking a highly motivated and data-driven Performance Marketing Executive to join our team and support us in scaling our German campaigns across all our paid channels
- Reporting to the Performance Marketing Manager, you’ll play a crucial role in driving efficient and effective digital campaigns in those markets, maximising new customer acquisitions, and contributing to overall marketing success
- Your expertise in the DE market will help us customise the customer journey and allow us to scale the markets further
- You’ll collaborate with in-house creative, influencer, and brand teams to spearhead our DE strategy and ensure we’re executing best-in-class and market-relevant campaigns
- You’ll also be working with external partners like creative agencies and ad platform managers and managing relationships with them
- From planning and executing to reporting and optimising, you’ll be at the forefront of our digital marketing strategy
- Campaign Management: Execute and optimise performance marketing campaigns for the DE market across all paid platforms, including Google Ads, Meta Ads, TikTok, and other relevant channels. Manage campaigns to tighten efficiency guardrails, including monitoring and optimising Cost of Acquisition (CAC) and other relevant KPIs
- Strategy: Own the creative and media buying strategy for the DE markets, from research and brainstorming to execution. Stay on top of the seasonal calendar and trends for those markets to make sure we deliver top-quality campaigns and capitalise on every opportunity
- Testing: Bring new and radical ideas to the table for testing and come up with a plan to implement and validate their impact
- Attention to detail & organisation: Demonstrate detailed orientation and commercial acumen in campaign optimisation and project management
- Team collaboration: Build relationships with product, influencer, brand, and creative teams to ensure campaigns align with overall marketing objectives and are market-relevant
- Data and insights: Conduct data analysis and use the insights to make data-backed decisions
- Reporting: Report on campaign performance and test results on a weekly basis. Recognise key stakeholders and share insights with relevant teams. Contribute to end-of-month reports
Salary benchmarks
Our take
‘Zero waste’ has now become a viable choice for all shoppers. Wild offers consumers the UK’s first plastic-free refillable deodorant, making sustainability accessible to more people.
The start-up is steering the ship of the refill revolution, which has become increasingly mainstream since Wild's conception. Its reach could be accounted for by its uniquely 'trendy' position in the market, cultivating an impressive and growing Instagram following, no doubt helped by its backing and support from prominent digital creators and influencers, including Casper Lee and Grace Beverley.
Recent funding, led by JamJar Investments - the venture capitalists who founded B Corporation Innocent Drinks - will be invested into expanding internationally and working on developing the product range into other areas of personal care.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Feb 2022
$6.5m
SEED
Oct 2020
$2.4m
SEED
Total funding: $9.6m
Company benefits
- Volunteering Days: The Wild Team all have 2 volunteering days per year. These are days for employees to volunteer for a cause that they’re personally passionate about
- Flexible & Remote Working: We run a hybrid working model at Wild, with 3 office days and 2 work from home days every week. On top of this, we offer additional WFH allowances PLUS office closure at Christmas to spend with loved ones. Oh and there’s more … core working hours, early finish Fridays, and social Thursdays
- Spill: Wild offers all employees access to Spill - a mental wellbeing support platform, offering a range of services including free access to therapists, to make sure our team have the wellbeing resources they need
- Learning & Development: Our employees get up to £1000 per year to spend on their professional development. We actively encourage a culture of learning at Wild, and want to enable everyone to be their best at work to ensure they are able to reach their professional goals with us
- Sport: As a team, we’re wild about staying fit and healthy and the benefits that come along with it. We have a team fitness class one Thursday every month for anyone to join. We also have our Wild Hockey Team, who play once a month that’s free to join. All you’ll need is team spirit and a little healthy competitiveness
- Summer Fridays: Over the summer months we encourage our team to let loose into the weekend a little earlier to enjoy the sun
- Socials: We have regular and inclusive socials throughout the year. Whether that be Yoga, movie night, a pub trip, or a company wide OOO activity
- Merch: Yes that’s right! All Wild employees are allowed free Wild products and merch all year round to keep us smelling and feeling fresh AF
Company HQ
Lambeth, London, UK
Leadership
Freddy Ward
(Co-Founder)Previously served as Director of Marketing for HelloFresh UK.
Charlie Bowes-Lyon
(Co-Founder & CMO)Previously founded Climate Cups and Bowes Media Limited, acting here as CEO. Served as Director of Fly Hiring and Hatch Group, Head of Talent Acquisition for Westbrook International, and as Technology Headhunter for Parallel Consulting.
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