Senior Product Marketing Manager, Everlaw
$165-205k
+ Equity
M/W/Th in office
3+ days a week in office (Oakland, CA)
Unified platform for e-discovery and litigation
Job no longer available
Unified platform for e-discovery and litigation
201-500 employees
Job no longer available
$165-205k
+ Equity
M/W/Th in office
3+ days a week in office (Oakland, CA)
201-500 employees
Company mission
To promote justice by illuminating truth.
Role
Who you are
- At least 5 years of professional experience in product marketing, solutions marketing, market research, senior associate from a law firm with a passion for legal technology, and/or at least 3 years of management consulting experience working with law firms
- You are a skilled listener and investigator. You know how to ask the right questions, sift through feedback, and find patterns and key takeaways
- You have strong analytical skills. You are able to interpret both qualitative and quantitative data and translate findings into strategic and actionable recommendations
- You can influence without direct authority. You are comfortable working with Product, Engineering, and Sales teams to ensure decisions are evidence-based and audience-centric
- You are a storyteller. You have excellent communication skills, both for internal audiences and customer-facing messaging
- You’re proactive and comfortable working with ambiguity in a fast-paced team environment. You enjoy building foundational programs from scratch and iterating as you learn more
- You are authorized to work in the United States. Please note that currently, Everlaw is not sponsoring employment visas
Desirable
- You have experience defining new product categories and bringing them to market
- You have experience in the legal sector
- You have a Professional Degree, MBA and/or a JD
What the job involves
- We are looking for a Senior Product Marketing Manager to deeply understand our law firm audiences through market analysis and data-driven insights to shape our product for a greenfield space, including pricing, packaging, willingness to pay, and go-to-market strategy.
- In this role, you’ll uncover customer needs, evaluate market trends, and monitor the competitive landscape to influence the product roadmap.
- You’ll use your egoless communication to partner closely with cross-functional teams in Product, Design, User Research, and Engineering to ensure our solutions align with what our customers actually need today and into the future.
- You’ll orchestrate high-impact go-to-market launch strategies and create positioning, messaging frameworks, and sales enablement assets to equip and train our Sales and Customer Success teams to communicate our unique value proposition to our buyers effectively
- Conduct in-depth market research. Work in close collaboration with Product and User Research to engage directly with current and prospective law firm customers — through interviews, surveys, and focus groups — to uncover their pain points, motivations, and decision-making processes. Translate data-driven learnings into actionable insights to influence how our products can better serve their needs
- Influence product strategy. Collaborate closely with product management to integrate market and user insights into the product roadmap for greenfield areas. Ensure that our product vision and development efforts remain grounded in validated customer needs rather than assumptions. Continuously align on research priorities with Product and User Research that will inform the product roadmap.Build and refine buyer personas. Translate research findings into detailed buyer personas and user archetypes that capture the needs, priorities, and language of our law firm audiences. These personas will inform product decisions, positioning, and content strategies
- Develop packaging and pricing strategy. Partner with Product, Finance, and Sales to establish a strategic pricing framework. Validate strategy through willingness-to-pay research with law firm customers and prospects
- Own and create product positioning, messaging and GTM plans. Use your understanding of customer challenges and industry dynamics to shape the initial value propositions and messaging pillars. Your input will serve as the foundation for building go-to-market materials to drive awareness, consideration and understanding of new capabilities through omni-channel campaigns (both organic and paid), from strategy to execution
- Assess competitive landscapes and industry trends. Stay informed of industry trends, emerging legal tech solutions, and regulatory shifts that impact law firms to inform strategic product decisions. Continually assess the competitive landscape to identify opportunities and gaps in the market
Our take
Everlaw builds technology to help corporations, law firms and government entities solve the toughest problems in the legal industry. The company's platform includes features to help speed up legal work, freeing up time to be spent on more value-add activities. Everlaw’s clients include 8 of the top 10 class action firms in the US and is used by state attorneys general in every state in the US.
The legaltech space is growing fast. It's a big industry where a lot of money is spent, but it has been largely untouched by technology until recently, leaving a big opportunity. The company expanded to Australia and New Zealand following a partnership with Australian e-discovery provider Adio.
Everlaw has also been testing ChatGPT since it launched as it has accelerated development and integration of of generative AI. The company is also pursuing growth for its Everlaw for Good Program, seen at the 2024 Equal Justice Conference in Detroit, appointing its first program director, enhancing its generative AI offerings, and increasing investment to dismantle barriers to justice for low-income Americans and marginalised communities in need of legal representation.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Nov 2021
$202m
SERIES D
Mar 2020
$62m
SERIES C
Total funding: $298.6m
Company benefits
- Mind & Body - Everlaw cares about the whole person, and that is underscored by our health care plan. Everlaw offers employees and their dependents private health insurance which covers 100% of employee health insurance premiums and 60% of dependent premiums.
- Investing in Your Future - Everlaw believes in building for the long-term – for both our product and our employees. Everlaw enrolls employees in a pension fund upon hire where employees contribute 4% of their salary with a company match of 4%. An additional 1% comes from the UK government in the form of tax relief.
- Family Bonding - Everlaw supports growing families by ensuring employees receive 100% of their salary for up to 10 weeks for family-bonding leave, in addition to 8 weeks of fully paid leave for birthing parents.
- Everlawlidays and More - When you have a group of highly skilled, highly driven truth-finders, it’s important to build in breaks for recharging. Everlaw offers employees 20 days of paid holiday per calendar year in addition to the eight public holidays in England and Wales. Everlaw also recognises four ‘Everlawlidays’ that are designated days off for the whole company. Upon their fourth work anniversary, employees are upgraded to 23 days of holiday and to 27 days on their seventh work anniversary.
- On-Site Lunches and Snacks - Enjoy delicious daily catered lunches and sample the rotating snack and beverage selections in our London office.
- Never Stop Learning - We are committed to Everlawyers’ professional growth and encourage employees to pursue the right learning and development opportunities for wherever they are in their journey. With an annual Learning & Development stipend of £1,600, Everlawyers can attend conferences, obtain certifications, join classes and meet with career coaches.
- Giving Back - We are committed to supporting our local communities so we build in time for you to give back. In addition to time off for company-sponsored volunteer events, employees get four paid hours per quarter to volunteer at any charity recognised by the HMRC.
- Creating Community - Everlaw is filled with empowered, passionate problem solvers who like to have fun. From team dinners to holiday parties, Everlaw hosts optional company-wide bonding events regularly. Additionally, each department is given a monthly budget for activities and events planned by you and your colleagues. Events have included go-karting, escape rooms, trapeze classes and intramural sports.
Company HQ
Downtown, Oakland, CA
Leadership
AJ Shankar
(CEO)Previously a Senior Software Engineer at TheFind (acquired by Facebook).
Salary benchmarks
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