Director of Channel Partnerships, Alpaca
Alpaca Connect Marketplace
+ Stock Options
API for stock and crypto trading
Be an early applicant
API for stock and crypto trading
201-500 employees
Be an early applicant
+ Stock Options
201-500 employees
Company mission
To unlock asset management for the people by modularising the world’s asset management activities.
Role
Who you are
- 8–12 years of experience in partnerships, platform ecosystems, or product management within fintech, trading, SaaS, or API-driven companies
- Strong technical acumen: ability to understand REST APIs, OAuth 2.0 flows, webhooks, data schemas, and developer onboarding processes
- Proven experience driving channel or marketplace growth—ideally building or scaling an integration marketplace or API platform
- Deep understanding of brokerage, custody, trading infrastructure, or financial data systems
- Ability to interface confidently with engineers, product teams, and C-level executives
- Exceptional communication, negotiation, and stakeholder management skills
- Analytical mindset with experience building dashboards and tracking GTM impact (HubSpot, Salesforce, Looker, etc.)
What the job involves
- We are seeking a Director of Channel Partnerships to lead the global growth of the Alpaca Connect Marketplace, a core pillar of Alpaca’s ecosystem strategy
- This individual will operate at the intersection of business development, product strategy, and technical integration, establishing Alpaca as the go-to marketplace for embedded investing and trading infrastructure, rivalling competitor platforms
- You will own both the commercial strategy and the product partner journey: from API integration and OAuth experience to co-marketing and monetization
- Define the product roadmap for Alpaca Connect in collaboration with Product, Engineering, Operations and Developer Experience teams
- Champion a partner-first architecture: streamlined OAuth flows, unified onboarding, sandbox environments, and API documentation
- Benchmark against competitors to build the most frictionless integration experience in the market
- Develop standardized partner SDKs, templates, and technical onboarding documentation
- Source and close partnerships with fintechs, trading tools, analytics providers, and wealth platforms
- Build a curated ecosystem across categories such as portfolio analytics, research, tax optimization, compliance, KYC, payments, and automation tools
- Drive co-development initiatives—helping partners build new use cases leveraging Alpaca’s APIs (Broker API, Trading API, OAuth, and account funding)
- Translate business opportunities into product integration requirements, working directly with partner CTOs, product leads, and engineers
- Lead technical workshops, solution design sessions, and API architecture reviews
- Ensure partner integrations meet Alpaca’s standards for scalability, data security, and regulatory compliance
- Collaborate with Developer Relations to improve partner tooling, SDKs, and marketplace discoverability
- Design tiered monetization models (rev share, referral, usage-based pricing) for marketplace partnerships
- Develop launch playbooks, partner certification programs, and co-marketing campaigns
- Track KPIs such as number of active integrations, API call volume, partner-sourced accounts, and transaction growth
- Partner with Engineering, Product, Marketing, Compliance, and Customer Success to deliver an end-to-end partner experience
- Advocate internally for partner-driven feature requests that unlock new integration categories
- Represent Alpaca at industry events, conferences, and developer summits to grow brand recognition
Our take
Alpaca offers a developer-first API for stock trading. It enables companies to offer short-stock trading both worldwide and competitively commission-free across various programming languages. Within one year of launch Alpaca facilitated over $1 billion in transactions.
This is impressive, but not surprising. Fintech apps that facilitate stock trading on a level previously inaccessible to retail investors are on the rise. Alpaca puts this software within reach of companies who may previously have lacked the ability or the tech to do so. However, competition is growing, both from existing competitors like Interactive Brokers and Robinhood and robustly funded startups like Galileo and DriveWealth.
Alpaca now has the funding, including a round of convertible debt financing, available to scale its offering to larger businesses, and is looking further afield to work with international customers to earn income from foreign exchange fees. Whilst competition is strong in stock-trading APIs, casting their net wide could win Alpaca a head start.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Apr 2025
$52m
SERIES C
Oct 2023
$15m
CONVERTIBLE
Total funding: $139m
Company benefits
- Competitive Salary & Stock Options
- Benefits: Health benefits start on day 1. In the US this includes Medical, Dental, Vision. In Canada, this includes supplemental health care. Internationally, this includes a stipend value to offset medical costs
- New Hire Home-Office Setup: One-time USD $500
- Monthly Stipend: USD $150 per month via a Brex Card
- Work with awesome people, clients and partners from around the world
Company HQ
Downtown, San Mateo, CA
Leadership
Hitoshi Harada
(CPO)Former Database Kernel Architect at pivotal Inc and contributor at PostgreSQL Global development Group. Graduated from Keio University.
Yoshi Yokokawa
(CEO)Co-founder of Ikkyo Technology and former Forex Trader. Former Vice-President at Nomura.
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