Brand Design Lead, Motive
Brand Studio
$171-236k
Fleet management platform for trucks
Posted today
Fleet management platform for trucks
1001+ employees
Posted today
$171-236k
1001+ employees
Company mission
To connect the world’s trucks.
Role
Who you are
- 7+ years of experience in graphic design, brand design, or creative roles, with 2+ years of experience leading, mentoring, or managing designers
- Strong portfolio demonstrating world-class identity design, brand systems, campaign design, and integrated marketing work
- Demonstrated ability to remain hands-on in the work while providing creative direction, mentorship, and leadership to other designers
- Proven experience leading and developing designers across regions or time zones
- Figma-first mindset, with deep expertise using Figma for collaborative design, system building, and team workflows
- Experience building or evolving design systems and scalable creative processes
- Strong conceptual thinking paired with exceptional attention to craft and detail
- Ability to sell creative ideas and influence stakeholders with clarity and confidence
- Excellent communication and presentation skills, with comfort presenting to executive audiences
What the job involves
- The Brand Studio team is responsible for shaping and expressing Motive’s brand across every touchpoint—bringing clarity, consistency, and creativity to how we show up in the world
- From integrated campaigns and product storytelling to always-on brand systems, we help Motive scale visually while staying distinctive, credible, and human
- We collaborate closely with marketing, product marketing, content, growth, and regional teams to turn strategy into world-class creative work
- As our Brand Design Lead, you’ll lead design excellence across Motive while managing and mentoring a globally distributed team across North America and Pakistan
- You’ll provide creative direction and concept development for high-impact projects, elevate craft across the team, and ensure our design systems, processes, and tools are built to scale globally
- As both a creative leader and hands-on designer, you’ll help develop and sell concepts for major campaigns and activations while providing clear, confident design leadership to cross-functional stakeholders
- You’ll also play a critical role in evolving how Brand Studio operates—building the systems, processes, and partnerships that help the team move with greater speed, quality, and consistency
- This is an opportunity to help define the next chapter of Motive’s visual identity while helping a growing creative organization do its best work
- Lead brand design within Motive’s Brand Studio, setting a high bar for craft, consistency, and brand expression
- Lead visual creative direction for campaigns, activations, and brand initiatives in partnership with Brand Studio and Marketing leadership
- Provide hands-on design leadership for key moments, helping sell in concepts and creative direction to stakeholders and executives
- Ensure Motive’s brand system is consistently and effectively applied across regions, channels, and formats
- Manage, mentor, and grow a distributed team of designers across the US, Mexico and Pakistan
- Establish clear design standards, feedback rituals, and development paths to elevate team performance and morale
- Foster strong collaboration across time zones, ensuring clarity, alignment, and creative cohesion
- Act as a trusted creative partner to regional and global marketing teams
- Evolve Brand Studio processes to support global scale, speed, and quality
- Build and maintain scalable design systems, toolkits, and documentation that empower teams to move faster without sacrificing brand integrity
- Help evaluate and develop AI-assisted creative workflows across ideation, exploration, localization, and production, using emerging tools thoughtfully to improve speed and scale without compromising craft, originality, or brand integrity
- Partner with Product Design, Marketing Ops, Content, and other teams to ensure creative workflows integrate seamlessly with broader marketing systems and processes
- Translate marketing and business objectives into compelling visual concepts and creative solutions
- Confidently present and articulate design rationale, creative strategy, and recommendations to senior stakeholders
- Balance creative ambition with practical execution, timelines, and resource considerations
Our take
Trucking is a huge but fragmented industry that was largely ignored by Silicon Valley until companies such as Motive (formerly KeepTruckin) came along. The integrated fleet management platform acts as air traffic control for trucks, bringing drivers online and into the 21st century.
The company offers both hardware and software solutions to freight companies, allowing them to manage their fleet and keep their drivers safe. One of these solutions is an AI-powered dashcam that detects unsafe driving behavior in real time and instantly alerts the driver.
The platform, which is used by over 120,000 companies, from small businesses to Fortune 500 enterprises, received $150 million in VC in 2025. This is being invested in expanding the capabilities of its platform through AI, with a suite of AI-powered fleet tools launching in 2026.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2022
$150m
SERIES F
Jun 2021
$190m
SERIES E
Total funding: $567.3m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Obaid Khan
(Board Member & Co-Founder)Studied Political Science and Government at University of California before founding KeepTruckin in 2013.
Shoaib Makani
(CEO & Co-Founder)Studied Government & Economics at LSE. Analytics Intern at Yahoo. Worked for a year at Google as APMM. Went on to work in Business Development at AdMob.
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