Search Engine Marketing Manager, Equip Health
$90-115k
+ Annual performance based bonus potential
Virtual treatment program for eating disorders
Be an early applicant
Virtual treatment program for eating disorders
501-1000 employees
Be an early applicant
$90-115k
+ Annual performance based bonus potential
501-1000 employees
Company mission
To provide eating disorder treatment that works to everyone who needs it.
Role
Who you are
- The SEM Manager must have a strong background in SEM, demonstrated analytical skills, and an ability to balance competing priorities
- Bachelor's degree in Marketing or a related discipline
- 3+ years of professional experience in overseeing paid search and PMax campaigns
- Strong knowledge of SEM platforms and tools, including Google Ads, Microsoft Ads, Google Analytics, and other relevant tools
- Demonstrated experience in connecting performance marketing with larger company/organizational goals,Strong analytical skills
- Experience in healthcare sector preferred
- Experience working at a high growth startup preferred
- Some SQL knowledge preferred
- Work is performed 100% from home with no requirement to travel. This is a stationary position that requires the ability to operate standard office equipment and keyboards as well as to talk or hear by telephone. Sit or stand as needed
What the job involves
- The SEM Manager will play a key role in helping get more patients and families to the virtual doors of Equip by overseeing the health and growth of Equip’s paid search marketing (SEM) in its entirety
- They will be responsible for conducting research and testing of the channel, as well as analyzing and reporting out on performance
- Collaborate with Growth Marketing leadership on the overarching strategy for all of paid search marketing at Equip
- Drive conversions through SEM while balancing volume, quality, efficiency, and pacing of campaigns – keeping performance in line with growth marketing goals
- Launch, monitor, and optimize campaigns to improve performance, including through keyword management, ad copy adjustments, bidding strategy optimization, etc
- Identify opportunities for growth & performance by leveraging data and collaborating with cross-functional stakeholders like brand, programs, lifecycle, etc
- Create, execute, and report out on an A/B testing roadmap that ladders up into strategic growth marketing focus areas
- Conduct in-depth keyword research to identify new opportunities and refine existing keyword strategies with support from the content team
- Explore new search channels as appropriate
- Manage all SEM related data dashboards
- Synthesize platform and internal data to help identify trends, determine areas of opportunity, and inform channel strategy
- Prepare and present performance reports to stakeholders, highlighting key metrics, trends, and action plans
- Share key audience and industry insights with cross-functional stakeholders, including the brand and product teams.Perform other duties as assigned
Our take
Eating disorders are common in the United States. Roughly 9% of the population, or 28.8 million people, will have an eating disorder in their lifetime. However, long waiting lists and one-size-fits-all approaches that usually do not involve the patient's support network lead to many people suffering without the help they need.
Equip Health provides virtual treatment programs for people with eating disorders, leading treatments with virtual five-person care teams consisting of a therapist, physician, peer mentor, family mentor and dietitian. The family mentor represents the company's Family Based Treatment method, which is designed to empower families to help loved ones overcome their eating disorders.
By holding all sessions virtually and including the family of the patient in their recovery, the company can increase accessibility to eating disorder treatment, reduce its cost, and help more people recover. The value of this proposition has seen Equip Health raise substantial funding, the latest of which is being channelled into expansion of the platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
56% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2024
$35m
SERIES C
Feb 2022
$58m
SERIES B
Total funding: $109.7m
Company benefits
- Work in ways that work for you - Flexible PTO & work hours
- Work from home – or close to it - Co-working space stipends
- Comfortably WFH - Home office tech stipend
- Take care of yourself and your most important people - 12 weeks of paid parental leave, short term & long-term disability
- Healthcare and more - Medical, Vision, Dental, HSA & FSA
- We invest in you - 401k program starting day 1
- Open feedback in every direction - Regular coffee with co-founders and ongoing 360 feedback
Company values
- Start with curiosity - At Equip, we are insatiably curious. We enter every interaction with positive intent, the mindset that there are always ways to improve, and the willingness to find out how to get it done. We communicate from a place of “yes, and”, celebrate conviction, and are constantly changing, evolving and improving
- Trust your village - We know our best work emerges from open and transparent feedback, asking for help when we need it, and leveraging the strengths of our teammates to move ideas forward. We value team goals over the individual: we know that we can go fast alone, but far together. We show up for each other, act with empathy, and bring our passion and commitment to work every day
- Own the impact - At Equip, we believe that recovery is possible for every patient which is why we constantly push ourselves out of our comfort zone to find solutions that will help patients heal. No job is too small, we are creative, and we are determined to move the needle. All of our decisions are informed and backed by solid data, and we demand accountability from ourselves in order to ensure the best possible outcomes
Company HQ
Carlsbad Village, Carlsbad, CA
Articles
Leadership
Kristina Saffran
(Co-Founder & CEO)Co-founder and CEO of Project HEAL: Help to Eat, Accept and Live, from 2008 to 2019. Was also a Mental Health Advisory Board Member for Verily Life Sciences for 2 years.
Erin Parks, Ph.D
(Co-Founder & Chief Clinical Officer)Experience as Manager of the Pediatric Clinic for Eating Disorders at UC San Diego Health, where they are an Assistant Professor. Also Founding Operator of the Coalition Network.
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