EMEA Growth Marketing Manager, Thoropass
+ Equity
Compliance & audit management platform
Open for applications
Compliance & audit management platform
201-500 employees
Open for applications
+ Equity
201-500 employees
Company mission
To build a world that’s safer for consumers, more seamless for enterprise, and ripe for advancement.
Role
Who you are
- Happy to commute to our London based office 2-3 days in office per week
- Experience working for a US-based company is preferred
- Cross functional collaborator who is adept at balancing multi-country leadership and multi-departments
- 5-7 years of experience in B2B marketing, preferably with a SaaS organisation, ideally with a global company
- Experience working in a matrixed environment with marketing leadership based in the United States
- Proven track record of successfully running marketing campaigns and initiatives from conception to execution, measuring results, and building programs that move the needle
- Excellent written and verbal communication skills with a keen eye for detail
- Strong project management and organisational skills with the ability to multitask and prioritise in a fast-paced environment
- Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions
- Proficiency in martech platforms (e.g., HubSpot, 6Sense, VWO, etc) and CRM software (e.g., Salesforce)
- Self-starter with the ability to work independently and collaborate effectively with remote teams
- Experience working in a global or cross-cultural environment is a plus
What the job involves
- As the EMEA Growth Manager you will play a pivotal role in establishing Thoropass's presence in the region
- This position offers a unique opportunity to shape the marketing strategy from the ground up to engage our target audience
- Reporting directly to the Head of Growth based in the United States, you will serve as the primary point of contact for all marketing initiatives in EMEA while collaborating closely with cross-functional teams
- Your role is key to not only facilitating Thoropass’s market expansion but also in setting a long-term vision for success and influence in the region
- Under your guidance, Thoropass will aim to become a dominant force in the EMEA markets, leveraging innovative marketing strategies, leaning into localization plays, and building strong regional connections
- Develop and execute a comprehensive marketing strategy tailored to the unique opportunities across the EMEA region, based on thorough market research and insights into local consumer behaviors and preferences
- Oversee the creation and execution of targeted marketing campaigns, including digital, content, social media, and event marketing, that effectively engage local audiences and drive business objectives
- Engage with key stakeholders within and outside the company, including partners, influencers, and industry leaders, to build relationships and foster collaborations that support marketing and business goals
- Stay abreast of the latest marketing trends and technologies, adopting innovative approaches and adapting strategies to meet the evolving needs of the market and the business
Salary benchmarks
Our take
If you’re a growth-stage startup, you need to become SOC 2 compliant to be able to close enterprise deals. However, becoming SOC 2 compliant can be expensive, time-consuming, and pretty complicated. Thoropass (previously known as Laika) provides an end-to-end compliance service for startups, to enable them to work with legacy companies in highly regulated fields such as health and fintech.
Due diligence is quickly becoming a consideration from day one for startups in these fields, with an increase in collaboration between disruptive startups and legacy players. Thoropass has taken up an acute position between the two, allowing startups to get deals done more smoothly and scale more quickly, whilst allowing the established companies to access emerging talent.
Although Thoropass has maintained a strong focus on growing early-stage companies, it has ambitious plans to start working with big banks in the future. Significant funding raised by the company, which already has hundreds of customers, will see it invest in expanding the functionality of its platform and its wider business funnel.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Nov 2022
$50m
SERIES C
Nov 2021
$35m
SERIES B
Total funding: $98m
Company HQ
Midtown Manhattan, New York, NY
Articles
Leadership
Austin Ogilvie
(Co-Founder & Executive Chairman)Began their career as a Research Analyst at EverFi before moving on to become Project Manager at On Deck Capital. They also served as the CEO at Yhat (acquired by Alteryx) and then went on to become Director of Product Management.
Eva Pittas
(Co-Founder & COO)Studied Finance at NYU Stern School of Business. Worked at Citi Bank for over 13 years as Chief Financial Officer. Later became Managing Director at Citigroup. Founded and worked as CEO of Fintech BRCG in 2017.
Sam Li
(Co-Founder & CEO)Studied Computer Sciences, Maths and MBA at the Universities of Virginia, Columbia, and Harvard. Worked as a Technology Analyst for Goldman Sachs. Then became a Technical Account Manager at Google. Co-founded and worked as CTO of Zinc Platform. Most recently was an Entrepreneur in Residence at Bain Capital Ventures.
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