Business Development Manager, Broadsign
Europe
Digital billboard & signage solutions
Open for applications
Digital billboard & signage solutions
201-500 employees
Open for applications
201-500 employees
Company mission
To make buying, selling, and delivering out-of-home media easier than ever.
Role
Who you are
- Has 3+ years of progressive experience in a sales, business development, or similar quota-carrying role
- Previous experience in SaaS or software sales is highly preferred, demonstrating the ability to articulate technical value propositions
- Must be professionally fluent (verbal and written) in English, and one additional language to effectively cover diverse target markets
- Proven ability to manage lead lifecycles, log all activities, and maintain accurate data within Salesforce or a comparable CRM platform
- Demonstrated success in a high-volume outbound BDR/SDR role, comfortable managing activity and conversion targets
- Strong capacity for market research and the ability to quickly develop a deep understanding of the Out-of-Home (OOH) media landscape
What the job involves
- As a Business Development Manager (BDM) at Broadsign, your primary responsibility is to identify, engage, and qualify high-potential accounts to consistently create a qualified sales pipeline
- As the driving force behind our outbound sales efforts, you will focus on expanding Broadsign's presence among both media owners and media buyers, playing a pivotal role in establishing us as the go-to partner in the digital out-of-home (DOOH) industry
- This role generate leads through outbound efforts by identifying and engaging potential media owners and media buyers, creating a robust sales pipeline for account executives and sales directors
- Craft and execute personalized outreach strategies by developing messaging and sequences for email, calls, LinkedIn, and other channels to effectively connect with prospects
- Qualify leads and convert them into opportunities by aligning potential clients' needs with Broadsign's solutions, ensuring seamless handoff to sales teams
- Develop assigned markets or verticals by leveraging market research to tailor outreach efforts, driving growth in targeted areas
- Represent Broadsign at industry events and conferences to build relationships, uncover new business opportunities, and enhance market presence (with travel upon manager approval)
- Achieve monthly activity and conversion quotas by consistently meeting or exceeding targets for outreach and lead conversion metrics, contributing to overall revenue goals
- Collaborate with sales teams and refine strategies by continuously improving outreach effectiveness through regular reporting, feedback, and strategic adjustments
Our take
A decline in demand for traditional billboards, coupled with the reduced cost of digital screens, has fuelled the adoption of digital out-of-home (DOOH) advertising. Despite this, cross-media digital advertising campaigns remain difficult to manage and implement at scale. Broadsign delivers an intelligent campaign management solution to enable companies to implement DOOH marketing strategies easily and effectively.
Broadsign is the leader in DOOH marketing, offering a range of services including content management, and programmatic distribution. It grants its clients access to a huge network of screens and, by connecting all parts of DOOH advertising management, allows them to target consumers more efficiently, make more impressions, and measure where impact can be optimised.
Broadsign has partnered with other innovators in the space to improve its product offerings and remain at the forefront of DOOH marketing. It has a range of clients in the advertising space, and has expanded its services in both Australia and the US. It also recently announced the general availability of its Broadsign Ad Server platform, with goals to increase and improve customer options for targeting, sales, and analytics.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company benefits
- Wellness program: Receive compensation for wellness-related purchases
- Parental leave: We offer top-up pay for parental leave — and something extra to celebrate the arrival of your little one
- Health plans: Benefit from comprehensive health plans
- Sick days: Feeling under the weather? We offer ample sick or personal days
- Retirement plans: Want to plan for your future? Retirement plans are available
- Learning and development: Develop your professional skills through paid learning and training
- Annual company events: Take part in fun in-person or virtual events and gatherings
- WFH furniture allowance: Equip your home office with ergonomic furniture, supplies, and beyond
- Volunteer initiatives: We encourage employees to get involved in their communities through paid volunteering days
Company HQ
Downtown Montreal, Montreal, QC
Leadership
Burr Smith
(Chairman, President & CEO)President and Manager of the Jedfam Group, and Manager of the Brisco-Davis Group. Former VP at Sverdrup Investments.
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