Lead Product Marketing Manager, Pelico
Supply Chain B2B SaaS
Factory operations management software
Be an early applicant
Factory operations management software
101-200 employees
Be an early applicant
101-200 employees
Company mission
Pelico's mission is to empower factory teams with the agility required to manage daily volatility and deliver products on time, at cost.
Role
Who you are
- Background in Business, Economics, Engineering, and/or Marketing (MBA preferred)
- Previous experience in B2B SaaS product marketing, or equivalent experience in leading the development of go-to-market strategies
- Previous experience in supply chain, manufacturing and consulting is a plus
- You are interested in joining an early stage startup, having the opportunity to shape the company’s future
- You are customer-centric & business oriented
- You have Storytelling skills, ability to understand, synthesize and explain complex problems in simple terms
- You have excellent writing and communication skills - ability to distill and synthesize complex concepts into simple messages
- You have a curious mind and active listening skills
- You have a deep understanding of how to sell a product and what different markets need
- You are fluent in English (written and spoken)
- Experience: > 10 years
What the job involves
- We are looking for our first Product Marketing Lead to turn a proven product into a category leader for Supply chain Operations management and facilitate international expansion
- With your broad scope of actions, you will bring a business dimension to the product-based decisions we will be making as we expand across industries and geographies
- A customer dimension: understand what the customer wants and needs, both now and in the future as we expand our relationship
- A product dimension: know the product and its usage in-depth, being able to articulate the value of the product from a benefit-focus perspective
- A market dimension: study the market to understand what tools different industries use to overcome the shortcomings of their existing solutions, and how Pelico compares to the status quo and other competitors
- A positioning dimension: establish a strong identity for Pelico in the mind of target customers and how it stands apart from the competition, and provide insights to improve our pricing strategy
- A message dimension: convert features into customer benefits to highlight the characteristics and advantages of Pelico by providing an impactful message to the right audience (B2B personae)
- A support dimension: help internal teams understand and sell our product to best support our customers (sales enablement, customer success)
- A launch dimension: closely collaborate with various stakeholders to ensure all improvements/announcements are effectively communicated to all internal and external audiences through various channels, and monitor the success of each launch
- Develop a deep understanding of the industries and geographies where Pelico can add value to organizations
- Understand what existing and potential customers need within their organizations, and how the Pelico platform can help them with their Operations problems
- Build marketing & sales enablement material, making sure to address every pertinent buyer personae
- Closely collaborate with Sales and Growth teams to create and drive campaigns and presentations with both potential and existing customers
- Explore usage scenarios across different industries and prioritize which features/functions/solutions will be most impactful in the markets we want to target
- Work with different internal and external stakeholders to package the product in a way that resonates with our customers and end-users
- Monitor the competition and provide strategic insights that are relevant to the direction of the business and product
- Drive work autonomously, demonstrate pragmatist & agility
Application process
- Screening with CEO
- Study case in 2 steps
- Debrief
- References Check
- Offer Letter in 48 hours
Our take
Due to a volatile supply chain landscape, fluctuating demands and deepening product complexity, factory operations are becoming increasingly difficult to run smoothly and efficiently, which in turn affects their revenue.
Pelico believes that its factory operations SaaS platform is the answer, particularly for factories which are pivoting from mass production to more discrete models with variable products in smaller volumes. By leveraging data analysis and AI modeling, Pelico is able to foresee bottlenecks such as parts shortages, then provide AI-generated recommendations.
The last few years have seen a growing number of startups enter this space as manufacturers feel the supply chain squeeze. Though it’s a highly competitive market, Pelico has grown quite strongly in Europe. Now having secured major funding, the French startup is aiming to expand further while continuing to develop its product.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Nov 2022
$18.5m
EARLY VC
Total funding: $18.5m
Company benefits
- Office location in the center of Paris (75003) near Beaubourg
- Smart working policy & Remote flexibility
- Equity (BSPCE) for every pelican
- Premium health coverage: Alan Blue
- Monthly afterworks
Company values
- Empowerment
- Collaboration
- Playfulness
- Outcome orientation
Company HQ
Brickell, Miami, FL
Articles
Leadership
Tarik Benabdallah
(CEO)Former Deployment strategist at Palantir Technologies. Previously founded was CEO of market research platform Opiquick.
Mamoun Alaoui
(CPO & COO)Former Financial & Actuarial Services Consultant at Sia Partners. Before Pelico they worked in a number of Senior Product Management roles at commerce media startup Criteo.
Jonathan Hickson
(CTO)Has been a Partner and CTO at a number of fast growth startups including Opiquick, Themecloud, and advertising platform MasterCourses.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 12 more jobs at Pelico