Senior Field Marketing Manager, Supermetrics
EMEA
+ Equity
2 days a week in office
Data integration platform
Be an early applicant
Data integration platform
201-500 employees
Be an early applicant
+ Equity
2 days a week in office
201-500 employees
Company mission
To make data analysis simpler, more productive and more connected.
Role
Who you are
- We’re looking for a creative thinker with proficient analytical skills and solid project management abilities
- This role requires someone who thrives on building impactful experiences and cross-collaborating with global teams while driving measurable results
- 5+ years of marketing experience within a B2B company, with a deep understanding of EMEA markets
- 3+ years of direct event management experience across in-person and virtual formats
- Extensive experience owning budgets and demonstrating ROI
- Proficiency with HubSpot and Salesforce (SFDC)
- Ability to flex schedule 2 days per week to align with global team meetings
- Experience supporting partner co-marketing programs
Desirable
- Experience working with outbound sales teams for a B2B SaaS company
- Familiarity with tools such as Google Analytics, Intercom, SFDC, HubSpot and Looker Studio
- Background in both PLG (Product-Led Growth) and SLG (Sales-Led Growth) sales models
What the job involves
- The Sr Field Marketing Manager, EMEA, will be key in designing, building, and supporting our event-led GTM vision for the EMEA region
- This individual will lead regional field and partner marketing strategies, as well as 1 team member to grow pipeline, accelerate deals, and support revenue growth
- Contribute to the development and execution of our event-led GTM strategy in EMEA, covering heavily in UK&I, DACH, Nordics & France
- Partner with EMEA sales and partner teams to deliver pipeline and opportunity generation goals
- Manage pre- and post-event strategy, including account targeting, direct mail, and email follow-ups to enhance ROI
- Track and measure all activities in HubSpot and SFDC, ensuring transparency in pipeline influence
- Partner with Sales & Customer teams to create executive-level in-person and virtual experiences that support outbound success
- Support and co-own partner activations (field and virtual) to expand reach and accelerate revenue
- Serve as the voice of the region, advocating for market-specific needs, cultural nuances, and competitive insights
- Develop and execute high-impact campaigns tailored for EMEA to generate demand and accelerate opportunities
- Collaborate with global demand generation to secure case studies and content that highlight APAC customer successes
- Own budget planning and ROI reporting for all EMEA field marketing initiatives
Our take
Helsinki-based Supermetrics is a data integration platform making it easy for marketers and business intelligence teams to analyse data from popular ad platforms such as Facebook, Google and Twitter and integrate them into their preferred analytics and data warehouse platforms.
Despite competition from companies such as Fivetran and Adverity, the company boasts an impressive client list, including Nestlé, Warner Brothers, L’Oréal, owing to its variety of products, such as Supermetrics for Google Sheets, Excel, and BigQuery.
Supermetrics success is product-led and due to the increase in demand for its offerings, the company witnessed a growth of 40% YoY in 2022. Going forward, the company is focused on continuing its strong growth path and hopes to at least double its turnover. It's also emphasising its presence in the US market as important and expects to grow fast.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2020
$46.5m
SERIES B
Nov 2017
$4.1m
SERIES A
Total funding: $50.6m
Company benefits
- Health and wellness: We cover your healthcare costs, and you'll get a wellness allowance for things like sports, massage, and meditation.
- Equity & bonuses: All full-time Supermetrics employees are owners through equity. Everyone is also part of a personal bonus or commission plan.
- Flexible remote work: Enjoy working flexibly from home and in productive and uplifting office environments. Fully remote employees get a stipend to upgrade their home office.
- Generous paid time off: We take recharging from work seriously and encourage you to take all your leave. Paid parental leave is part of the package, too, of course.
- Personal learning stipend: We offer a personal learning budget to boost your professional growth.
- Excellent equipment: You’ll get a laptop, a phone with a plan, noise-canceling headphones, plus the ergonomic equipment you need for your work. And your wifi is on us, too.
- Stellar team events: We're known for our amazing team events, parties, and offsites. We also happily support employee-organized activities that bring teammates together.
Company HQ
Kluuvi, Helsinki, Uusimaa
Leadership
Mikael Thuneberg
(Co-CEO)Experienced Researcher, having previously worked at 15/30 Research, Sulake, and T-Media. Also the founder and CEO of Automate Analytics.
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