Marketing Analytics Specialist, Happy Money
$65-80k
Personal loans platform
Open for applications
Personal loans platform
201-500 employees
Open for applications
$65-80k
201-500 employees
Company mission
To develop and deliver affordable, accessible financial tools and services that empower people to use money as a tool for their happiness.
Role
Who you are
- Master’s degree in a STEM or related field preferred
- 1+ years experience performing high quality data and business analytics in the consumer lending space
- Working knowledge of Credit Risk principles; familiar with credit bureau data
- Experience building Machine Learning models, predictive modeling, and statistical techniques is a must
- Coding experience in Python, MySQL, RStudio,Tableau etc
- Ability to thrive in a fast-paced, high-growth environment
What the job involves
- We’re looking for our next Marketing Analytics Specialist, who will be responsible for evaluating the impact of demand generation, campaigns, measuring end-to-end marketing funnel performance, producing reports/dashboards to monitor critical metrics
- This role will perform advanced analyses to optimize marketing performance for business operation, planning and budgeting purposes
- Leveraging multi-sourced data and marketing principles to create descriptive and predictive analyses, perform A/B testing, multivariate testing, and develop customer segmentation and data systems to optimize marketing programs and initiatives
- Supporting cross-channel marketing efforts (e.g., Affiliates, Prescreen, Paid Social/Search), providing insights to channel leads and the broader organization to drive growth
- Performing data-driven analyses and creating models to optimize direct marketing (DM) efforts, including name selection and relevant modeling techniques
- Define, compute, track and continuously validate KPIs/metrics such as CAC, ROI and Marketing Efficiency metrics
- Individual contributor who is capable of influencing across the organization, including with executives, through analysis, high quality documentation and compelling presentations
Our take
Happy Money is a FinTech startup creating an alternative to what it terms the "Sad Money" system. It is setting out to change people's relationships with money and lead the charge of mindful capitalism, uniquely focussing on human happiness across its financial tools and services.
Happy Money's products help members pay off debt, save money, and evaluate their “happy” and “sad” spending patterns. It works with a host of mission-aligned credit unions - showcasing its devotion to delivering member-first financial tools - and it has served hundreds of thousands of users, funding billions of dollars in personal loans.
The company reached unicorn status in 2022, allowing it to accelerate growth towards empowering more people to use money as a tool for happiness. It has since seen further funding that will also power growth and the advancement of its mission moving forward.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
13% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2022
$50m
SERIES D
Sep 2019
$70m
SERIES D
Total funding: $203.6m
Company benefits
- Equity in a high growth start-up
- Medical, dental, and vision insurance options covered at 100% for you & family
- 401k Plan with a matching contribution
- Generous PTO
- Monthly Health and Wellness Days
- 12 Weeks Paid Family Leave
- Company-paid short & long term disability and life insurance
- Happy Home Allowance to contribute to your home office workspace
- Happy Money is a 100% fully distributed workforce
Company values
- Love
- Trust
- Hustle
Company HQ
Southwood, Torrance, CA
Articles
Leadership
Scott Saunders
(Founder)Graduate of Columbia Business School. SVP and Investor at Lenderlive. Founded Happy Money in 2009.
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