Senior Director of Integrated Marketing, Cohere
$245-365k
+ Equity. Salary dependent on location. Canada applicants: Base Salary CA$350K – CA$410K
Enterprise-grade AI solutions for real-world business problems
Be an early applicant
Enterprise-grade AI solutions for real-world business problems
501-1000 employees
Be an early applicant
$245-365k
+ Equity. Salary dependent on location. Canada applicants: Base Salary CA$350K – CA$410K
501-1000 employees
Company mission
To empower businesses to scale innovation, boost productivity, and drive progress that reaches everyone.
Role
Who you are
- This role is built for someone who has done it before at a high-growth B2B SaaS or infrastructure company, and is ready to do it again at the frontier of AI
- 15-20+ years in B2B marketing, with at least 4–5 years leading multi-function marketing teams at a high-growth enterprise SaaS, cloud, data, or AI/ML company
- A demonstrable track record of owning a pipeline number, not just contributing to one. You can walk us through the campaigns, the math, and the trade-offs
- Experience managing across at least two of: demand gen / growth, product marketing, field/events, partner marketing. Bonus if you've covered three or more
- Fluency in the modern B2B marketing stack: Marketo or HubSpot, Salesforce, an ABM platform (6sense, Demandbase, or similar), and attribution tooling. Comfortable in a dashboard, not just a deck
- Experience marketing to technical buyers (engineering leaders, data/ML leaders, CIOs) and selling technical products. AI/ML, data infra, dev tools, or cloud experience strongly preferred
- Operating range: comfortable on a board-deck slide and on the floor of a trade-show booth in the same week
- Excellent cross-functional leadership, particularly with Sales, RevOps, Product, and Finance
- If any of the above doesn’t line up exactly with your experience, we still encourage you to apply
What the job involves
- Cohere builds frontier AI for the enterprise. We're hiring a Senior Director of Integrated Marketing to bring our demand engine, product marketing, and field/partner motion under one strategic roof. This is the senior marketing leader most accountable for pipeline
- You're the person who turns Cohere's product, brand, and category narrative into qualified enterprise opportunities for our sales team
- Sub-functions report to you: Product Marketing, Web Marketing, Growth, and Events & Partnerships
- You'll work with the Chief of Staff on planning, budget, and operating cadence, and with the Marketing Operations Director and her analytics team on attribution, forecasting, martech, and the dashboards your pipeline number lives in
- The demand engine only runs if you and the analytics group work as one team on measurement, and building that partnership is part of the job from week one
- Build and run the integrated marketing plan against Cohere's annual pipeline and revenue targets, by segment (enterprise, mid-market) and by region (NA, EMEA, APAC, Japan). You'll build it with the Chief of Staff, who holds the planning calendar for the wider marketing org. You will carry the pipeline number for marketing
- Manage the Growth lead across paid media, SEO, lifecycle/email, web conversion, ABM, and developer-led acquisition. Set the demand strategy with them: efficient pipeline from both top-of-funnel demand (broad-reach campaigns, content syndication, paid) and bottom-funnel ABM into our priority accounts
- Manage the Product Marketing lead, whose team runs positioning, messaging, competitive intelligence, pricing/packaging input, launches, and sales enablement. Partner with Product and Research leadership to translate frontier capability into language enterprise buyers actually care about: business outcomes, security, deployment flexibility, ROI
- Manage the Events & Partnerships lead as they build the partner marketing motion with our cloud, SI, and technology partners: co-marketing campaigns, joint field activity, partner-sourced pipeline. Hold events to a pipeline standard
- Manage and develop three established leads as direct reports, plus their teams of ~[20–35] across the three sub-functions
- Set the operating cadence with the Chief of Staff: weekly pipeline reviews with Sales, monthly QBR-style reviews internally, quarterly planning with Finance and RevOps
- How Success Will Be Measured:
- Primary:
- Marketing-sourced pipeline ($ and # of opportunities)
- Marketing-influenced pipeline
- MQL → SQL conversion rate and velocity
- Cost per opportunity / pipeline ROI
- Secondary:
- Launch impact (pipeline generated within 90 days of major launches)
- Event ROI (pipeline per event $)
- Partner-sourced pipeline
- ABM account engagement and penetration in named accounts
- Sales team NPS / enablement satisfaction
Our take
Many businesses are now faced with the challenge of adopting advanced AI safely and securely. While AI tools like ChatGPT are making headlines, companies (especially those in regulated industries such as banking, telecoms, or government services) worry about privacy, compliance, and control over their sensitive data. Cohere addresses these concerns by offering AI solutions that can be trained on a company's internal data and, importantly, run on their own infrastructure rather than relying on external cloud providers. And in a world where data breaches and regulatory scrutiny are constant threats, this focus on trust and security is key.
In a competitive landscape dominated by giants like OpenAI, Google, and Elon Musk's xAI, Cohere is setting itself apart by targeting businesses exclusively. Its approach has earned it contracts with some big names, like Royal Bank of Canada, Fujitsu, LG, Oracle, and Dell. By focusing on reliability and enterprise adoption rather than viral consumer appeal, Cohere has carved out a strong niche for itself.
This isn't going unnoticed either, as the company recently raised $500M, boosting its valuation to $6.8B, and brought on board top talent from Meta and Uber to strengthen its leadership team. Alongside this, it's doubled its annual recurring revenue to $100M in 2025 and is aiming to hit $200M by year-end. With its North platform for AI agents and a lean cost structure compared with larger rivals, Cohere is very much ready for more growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
192% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2026
$600m
SERIES E
Sep 2025
$100m
LATE VC
Total funding: $2.1bn
Company benefits
- Six weeks’ paid vacation
- Equity / stock options
- RRSP, 401(k), and Pension Scheme contributions
- Coverage for 100% of your insurance premiums across health, dental, vision, and travel
- Additional coverage for accessing mental health providers/services
- Six months of fully paid parental leave, including adoption and surrogacy
- Financial support for egg freezing and IVF in Canada and the UK
- A monthly fitness and wellness allowance
- Globally dispersed company that supports a remote work culture
- A $2,000 annual education benefit for professional development
- A weekly stipend for meals when working remotely and catered lunch when working from one of our global offices
- A monthly arts and culture allowance
- A monthly quality time allowance
Company HQ
Grange Park, Toronto, ON
Leadership
Aidan Gomez
(Co-Founder & CEO)Aidan received a PhD in Computer Science from the University of Oxford in 2024 and has served as Cohere's CEO since co-founding the company in 2019.
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