Director of SEO/AEO/GEO, EverCommerce

• This position also requires experience managing multiple websites and driving Conversion Rate Optimization (CRO) to support SEO efforts
• Bachelor's degree in Marketing, Computer Science, Information Technology, or a related field
• 12+ years of technical SEO experience, with a proven track record of improving search engine visibility and driving organic growth
• Strong technical knowledge of HTML, CSS, JavaScript, and web development principles
• Expertise in SEO for large-scale websites, such as eCommerce, SaaS, or content-heavy platforms
• Hands-on experience with Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, and other SEO and analytics tools
• Deep understanding of Core Web Vitals, crawling, indexing, structured data, and log file analysis
• Proficiency in implementing and maintaining structured data (JSON-LD, Schema.org)
• Experience with WordPress CMS, CDNs, robots.txt, hreflang, canonical tags, and site migrations
• Ability to analyze complex data sets and derive actionable insights to improve SEO performance
• Experience collaborating with product teams, engineering, UX and content teams to ensure SEO best practices are implemented at scale
• Proven experience managing multiple websites and implementing scalable SEO strategies across diverse platforms

Desirable

• We are seeking a highly skilled and experienced Director, SEO to drive SEO strategy and execution (including the path forward to excel with AEO & GEO) for our EverPro Vertical
• At EverPro, we empower Home Service Professionals with a suite of innovative solutions that enable them to work efficiently, communicate effectively and thrive financially. EverPro is a leading provider of business management software, customer experience applications and billing & payment solutions for our customers in SMB services industries
• This role involves driving organic growth through technical SEO strategies that ensure maximum crawlability, indexation, and performance across all search engines
• As Director, SEO, you’ll lead a team of SEO strategists and be skilled at partnering with agencies as an extension of your team when needed
• You will work closely with cross-functional teams, including marketing, product, content, and analytics, to enhance search visibility, improve site performance, and execute comprehensive SEO strategies
• SEO Strategy & Execution:
• Develop and implement a technical SEO roadmap focused on optimizing crawlability, indexability, and structured data to drive organic growth
• Own and prioritize the technical SEO backlog, aligning projects with business objectives and ensuring timely execution
• Partner with product, marketing , and UX teams to implement SEO best practices across site architecture, internal linking, and user navigation
• Manage site performance optimizations, including Core Web Vitals, page speed, and mobile optimization, ensuring a seamless user experience
• Conduct regular technical SEO audits using industry tools such as Ahrefs, Screaming Frog, SEMrush, and others to diagnose issues and implement scalable solutions
• Stay informed about search engine algorithm updates and adjust strategies to maintain and improve search rankings
• Drive AEO and GEO strategies and execution
• Data Analysis & Reporting:
• Utilize tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, and other SEO tools to track, analyze, and report on site performance, identifying opportunities for improvement
• Develop and maintain key SEO KPIs, dashboards, and performance metrics to assess organic traffic impact
• Conduct A/B testing and experiments to optimize SEO hypotheses and ensure continuous performance improvements
• Collaboration with Cross-Functional Teams:
• Collaborate with product, and development teams to ensure SEO-friendly site architecture and that SEO requirements are integrated into development cycles
• Work closely with content teams to optimize on-page content and ensure alignment with search intent and overall, SEO strategy
• Lead discussions and provide expertise on JavaScript SEO, server-side rendering, and other complex technical SEO topics
• Foster communication and alignment between technical and non-technical stakeholders to promote SEO best practices and ensure SEO initiatives are understood across teams
• Content & Structured Data Optimization:
• Manage the implementation of structured data (JSON-LD, Schema.org) to enhance rich search results, supporting entity-based SEO and improving visibility in search engines
• Collaborate with content teams to optimize pages for search intent and ensure high-quality, SEO-driven content
• Technical SEO Leadership:
• Provide leadership in identifying opportunities for site improvement and guide the technical team on SEO initiatives
• Act as a subject matter expert, continuously educating internal teams and stakeholders on technical SEO best practices
• Lead and mentor junior SEO team members, providing guidance and support in executing SEO tasks and building technical SEO expertise
• Website Management & CRO:
• Lead and manage SEO strategies for multiple websites, ensuring consistency and scalability in technical SEO practices across all sites
• Drive Conversion Rate Optimization (CRO) initiatives by aligning SEO goals with user experience improvements and optimizing landing pages for both SEO and conversion performance
• Work with analytics and UX teams to identify areas for improvement on key landing pages and drive actions to increase conversion rates while enhancing organic traffic
• Management Experience & Team Leadership:
• Demonstrated experience managing and leading SEO teams, guiding both senior and junior team members in achieving goals and fostering a collaborative environment
• Proven ability to manage multiple projects and websites simultaneously, overseeing cross-functional initiatives and maintaining high-quality execution
• Strong leadership skills, with a history of mentoring and developing talent within the SEO field
• Ability to drive team performance, provide clear direction, and maintain high levels of motivation across SEO and technical teams