Senior Partner Marketing Manager, Roku
$148-199k
+ Equity awards
More information about location
4-5 days a week in office (Santa Monica, CA)
Convenient and affordable TV streaming players
Open for applications
Convenient and affordable TV streaming players
1001+ employees
Open for applications
$148-199k
+ Equity awards
More information about location
4-5 days a week in office (Santa Monica, CA)
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- The ideal candidate will be a proactive and strategic thinker who loves entertainment and technology
- You are well-versed in the streaming business and have an informed point of view on optimal strategies and experiences related to subscriptions, sign-ups, engagement, and retention
- You love a challenge and are comfortable managing a large number of tasks simultaneously
- This role is well-suited for someone who is naturally curious, highly self-motivated, and extremely detail-oriented
- A bachelor’s degree in Marketing, Business, Communications, or a related field. MBA preferred
- 5-10 years of partner marketing, account management, or campaign experience, ideally with a media or entertainment focus
- Proven expertise in developing and delivering integrated marketing campaigns and promotional offers
- Experience managing creative approvals, asset compliance, and internal/external stakeholder feedback
- Excellent written and verbal communication skills, and strong cross-functional and partner relationship skills
- Proven project management, communication, and organization; detail-oriented and deadline-driven
- Demonstrated ability to work independently and take ownership of projects from start to finish
- Adept at pulling and analyzing data in order to draw accurate conclusions and adjust strategy
- Familiarity with tools like Airtable, Asana, Brandfolder, Confluence, Figma, Looker and Tableau
What the job involves
- The Subscriptions & Partner Marketing team blends creativity, data-driven strategy, and deep partner relationships to deliver bespoke campaigns and maximize subscription growth
- We collaborate closely with external partners and internal cross-functional teams to plan and execute evergreen opportunities, special promotional offers, and large-scale tentpole activations that move customers beyond app launching and into immersive, platform-driven content discovery
- This role will report to the Manager, Product & Partner Marketing and focus on Premium Subscriptions and partner-owned subscription products
- The Senior Partner Marketing Manager works with a large number of streaming partners to ensure marketing initiatives meet both Roku and partner objectives
- This is a role with considerable visibility both internally and externally that requires a high level of professionalism and polish
- Lead the end-to-end development and delivery of high-impact partner marketing campaigns, promotional offers, and new service launches, from initial planning through execution and reporting
- Develop thoughtful strategy, detailed planning timelines, compelling creative and optimized messaging
- Leverage AI to improve operational effectiveness and shorten campaign launch times by generating, testing and optimizing assets rapidly
- Responsible for the final delivery of all assets (website, email, video, banner ads, artwork) and adhering to operational processes and SLA’s needed to execute campaigns
- Track and evaluate campaign and offer performance data, applying insights to refine tactics and drive continuous improvement
- Build and manage relationships with streaming partners, collaborating on joint activations and cross-promotions
- Collaborate with cross-functional teams (creative, product, legal, business, partner growth, ad sales, partner management, content distribution, analytics) to efficiently deliver partner initiatives and assets
- Proactively communicate deadlines, priorities, and project status to stakeholders and partners, providing continuous updates through seamless communication to ensure all commitments are met
- Support negotiation and coordination of co-marketing, media barter, and retail programs for partners
- Establish Roku as a thought leader and resource for entertainment discovery
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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