Brand Marketing Coordinator, Yoto
Canada, 12 month FTC
$65-75k
2+ days a week in office (Brooklyn, NY)
Interactive audio platform for kids
Be an early applicant
Interactive audio platform for kids
101-200 employees
Be an early applicant
$65-75k
2+ days a week in office (Brooklyn, NY)
101-200 employees
Company mission
To help parents inspire the next generation of independent, creative minds.
Role
Who you are
- At least 2 years experience either brand or agency side in a similar role, focusing on the Canadian market
- A self-starter, clear communicator and a fast learner
- A strategic and creative thinker
- Works well with cross-functional teams across different timezones and fosters a collaborative environment within the marketing team
- Able to quickly adapt to changing market conditions and company priorities
- Focused on achieving measurable outcomes and meeting ambitious targets
- Comfortable with the ambiguity of working in a fast paced scaleup environment
What the job involves
- The Marketing Coordinator will lead execution of Yoto’s social and influencer strategy in Canada
- This role balances hands-on delivery with campaign oversight, agency coordination, and team alignment
- It combines content development, community management, influencer campaign execution, and reporting
- The Coordinator will serve as the key CA contact for global leads and ensure all social and influencer activity drives brand awareness, family acquisition, and revenue growth
- Own the CA social content calendar, including planning, briefing, and localisation
- This will feed into global and NA socials with the potential for CA specific channels in the future
- Own the ideation and briefing process for CA-specific content—develop creative concepts, brief the design team, and collaborate with local content creators to deliver market-relevant assets
- Manage daily posting, story reposting, and UGC curation
- Respond to comments in brand tone and escalate customer issues to the customer happiness team
- Work with global social leads on complex responses
- Own the campaign briefing process with objectives, deliverables, and timelines
- Identify, vet, and contract influencers with support from the global team
- Lead outreach, negotiation, and content briefing
- Review content for quality, compliance, and brand fit
- Monitor go-live posts and performance, resolving issues quickly
- Track and share campaign metrics including CPM, impressions, engagement, CTR, CVR, and revenue
- Support CA product launches and market-specific campaigns
- Manage CA marketing calendar and event planning
- Process CA vendor invoices and manage the relevant portions of the US budget including monthly reconciliation
- Provide insights on CA market trends and opportunities
- Work with global paid media teams to align organic and paid content
- Share performance reports quarterly
- Surface competitor and market insights
Our take
A key development in the last 5 years has been a move towards screen-based kids entertainment like apps and streaming services. However, more recently there have been concerns that excessive screen time for children can be damaging to health and development. So, many consumers are looking for alternative products which will expose children to modernity without the drawbacks of many modern devices. This is the demand which Yoto is setting out to capitalise on.
Yoto's product - a screen-free audio platform - enables children to access features such as audiobooks, podcasts, and soundscapes via physical cards inserted into the device. The Yoto Player has received considerable early praise from consumers and from investors also, who granted Yoto considerable funding.
Perhaps the most difficult challenge for a business operating in the highly competitive children's toys market is keeping its product current. However, Yoto's software is fully customisable, meaning that alongside its library of content, parents can add their own audio files to the device to suit the interests of their children. This imbibes Yoto with a customisability that gives it an edge, especially as children's tastes change with age.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
11 people
Niamh Power, Tech Lead Manager
Our mission
Looking after Yoto's native iOS & Android apps, which allow parents to control and manage their players, their library and discovering new contentInsights
Company
Employee endorsements
Flexible working
"At Yoto I'm treated as an adult, and given the autonomy to get on with what I need to get done at work while also getting done what I need to in my..."
Funding (last 2 of 3 rounds)
Jun 2024
$22m
GROWTH EQUITY VC
May 2021
$17m
SERIES A
Total funding: $42.4m
Company benefits
- Your birthday off
- Choice-based approach to where you work - we encourage everyone to come in to the office minimum once a month
- A Work from Anywhere policy giving you the opportunity to work from a different location for a temporary period
- Yoto player and starter pack of cards
- Company socials and celebrations, including our annual Yoto Fest
- 2x volunteer days a year
- 24/7 Employee Assistance Programme (EAP)
- Family-friendly leave
- Noncontributory Long Term Disability Insurance and Life Assurance / AD&D insurance
- 401(k) Retirement Savings Plan
- Medical, Vision and dental insurance
- 31 PTO days per year, which include 20 vacation days, plus 11 holidays
- Dependent Care Flexible Spending Account (FSA)
Company HQ
Somers Town, London, UK
Articles
Leadership
Ben Drury
(Co-Founder & CEO)He has extensive experience as a Non Executive Director for the likes of Marmalade and Intercede. Since 2016, he has also been a board member and investor for Pimoroni.
Filip Denker
(Co-Founder & CTO)People progressing
Beth is our wonderful Head of Product, she got promoted to the position after 2 years as a Senior Product Manager.
Niamh is our superstar Tech Lead Manager for the iOS team, she got promoted to the position after 18 months as a Senior iOS Engineer.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at Yoto
Clemence Strobl (Talent & People Manager)
- At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
- We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.
- We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators, and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.
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